An interesting question put on Linkedin group here by James Wright is
What kind of metrics are currently out there for social media marketing?
Some responses were –
- number of "friends" on Facebook, Myspace, and LinkedIn,
- number of blog subscribers,
- number of comments on blog posts,
- the number of links to blog posts,
- the number of brand related tweets
- where your leads are coming from
- a Google alert for phrases that are important to your business,
- referrals from embedded content/re-tweets that originated (use www.tr.im)
- ROI
- a follow-up email or sign-up page that asks "How did you hear about us?"
- Cost per lead,
- cost per engagement,
- cost per action
Some recommended tools were –
- For Google Analytics-http://www.reubenyau.com/google-analytics-hack-obtaining-full-referring-url/
- http://www.filtrbox.com/
- http://www.slideshare.net/mlr/social-media-metrics-1068636
- add-ins like DisQu
- http://twitter.grader.com/
- http://facebook.grader.com/
- http://vitrue.com/
- http://socialmention.com/
- http://www.bizshark.com/
- http://tools.seobook.com/xinu/?lang=uk#
- http://www.fastblogfinder.com/
- http://www.radian6.com
- Additional Twitalytics tools –http://twitter.mailana.com/index.php
(Ajay- Let me know if you know any more tools or metrics for social media measurement )
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