The SEO mess on joining blog aggregators

 

Mug shot of Paris Hilton.
Image via Wikipedia

 

If you are an analytics blogger who writes, and is aggregated on an analytical community- read on- Here’s how blog aggregation communities can help you lose 30% of all future traffic long term, while giving you a short term.

The problem is not created by Blogging Communities (like R-Bloggers, or PlanteR, or Smart Data Collective or AnalyticBridge or even BeyeBlogs )

It is created by the way Google Page Rank is structured- you see given exactly the same content on two different we pages- Google Page Rank will place the higher Page Rank results higher. This is counter intutive and quite simple to rectify- The Google Spider can just use the Time Stamp for choosing which article was published where first (Obviously on your blog, AND then later to the aggregator).

How bad is the mess? Well joining ANY blog aggregation will lead to an instant lift of upto 10-50 % of your current traffic as similar bloggers try and read about you. However you can lose the long term 30% proportion which is a benchmark of search engine created traffic for you.

So do you opt out of blog aggregation? No. It’s a SEO mess and it’s unfair to punish your blog aggregator, most of whom are running on ad-supported sponsors or their own funds on dry fumes to publish your content. Most of the fore mentioned communities are created by excellent people I interacted with heavily- and they are genuinely motivated to give readers an easy way to keep up with blogs. Especially Smart Data Collective, Analyticbridge and R-bloggers whose founders I have known personally.

You can do one thing- create manual summaries in the excerpt feature of your blog posts- it’s just below the WordPress page. And switch your RSS feed to summary rather than full. It avoids losing keyword rank to other websites, it prevents the Blog Aggregation from gaining too much influence in key word related searches, and it keeps your whole eco system happy, Best of All it helps readers of Blog Aggregators- since most of them use a summary on the front page anyways.

An additional thought on Google Page Rank- something I have sulked over but not spoken for a long long time.  It ignores the value of reader- If Bill Gates, Steve Jobs, and 500 ceos from Fortune 500 companies read my blog but do not link to it- it will count daily traffic as 500. Probably it will give more weightage to Paris Hilton fans.

A suggestion-humbly- you can use IP Address lookup of visitors to see if traffic is coming from corporate sources or retail sources -Clicky from GetClicky does this. Use it as feedback in Google Analytics as well as Google Trends.

And maybe PageRank needs to add quantity and quality of visitors as additional variables . Do a A/B test guys some Chi Square juice- its not quite Mad Men Adverting but its still good fun.

 

PageRank
Image via Wikipedia

 

and the world is one big community as per xkcd


Blog Update

Some changes at Decisionstats-

1) We are back at Decisionstats.com and Decisionstats.wordpress.com will point to that as well. The SEO effects would be interesting and so would be the Instant Pagerank or LinkRank or whatever Coffee/Percolator they use in Cali to index the site.

2) AsterData is no longer a sponsor- but Predictive Analytics Conference is. Welcome PAWS! I have been a blog partner to PAWS ever since it began- and it’s a great marketing fit. Expect to see a lot of exclusive content and interviews from great speakers at PAWS.

3) The Feedblitz newsletter (now at 404 subscribers) is now a weekly subscription to send one big big email rather than lots of email through the week- this is because my blogging frequency is moving up as I collect material for a new book on business analytics that I would probably release in 2011 (if all goes well, touchwood). Linkedin group would be getting a weekly update announcement. If you are connected to Decisionstats on Analyticbridge _ I would soon try to find a way to update the whole post automatically using RSS and Ning.com . or not. Depends.

4) R continues to be a bigger focus. So will SPSS and maybe JMP. Newer softwares or older softwares that change more rapidly would get more coverage. Generally a particular software is covered if it has newer features, or an interesting techie conference, or it gets sued.

5) I will occasionally write a poem or post a video once a week randomly to prove geeks and nerds and analysts can have fun (much more fun actually dont we)

Thanks for reading this. Sept 2010 was the best ever for Decisionstats.com – we crossed 15,000 + visitors and thanks for that again! I promise to bore you less and less as we grow old together on the blog 😉

Buddypress for Analytical Buddies??

Let us assume there are top 100 analysts in the world mostly using WordPress or Typepad or Blogger to make posts

Managing them is quite a challenge.

What is marketing ROI of analyst relationships for a Business Intelligence vendor- Curt Monash is the Aerosmith of Business Intelligence Analysts so he can tell it better.

How about a magical community where you just use their mostly Feedburner of Feedblitz RSS feeds to create a self automated community.

Serach Engine Optimization can be tricked by keeping that community website free from Google or Search Engines ( yes it can be done).

Use numerical etc as in Linkedin to spur rivalry by shifting their page positions up and down, or by clicking repeatedly on some posts to manipulate their views on blog posts.

What would SAS pay to have all SAS analysts in one webpage. or SPSS to have all SPSS analysts in one webpage.

Six months later suddenly open the website for search engines, and the RSS feed has downloaded all the posts of all the top 50 analysts of the world. Google advertsing wont matter because hey we have a mega vendor sponsor- while individual bloggers / analysts have no collective strength now as the community is too big.

So much blah blah-

What software would you use.

you can choose between

Ning.com ( but it mostly non Blog feeds based)

or Wordframe.com ( which interface and name sounds suspiciously like WordPress software)

Or you can choose a customized WordPress Solution called Buddy Press.

Here is the software-

BuddyPress

BuddyPress will transform an installation of WordPress MU into a social network platform.

BuddyPress is a suite of WordPress plugins and themes, each adding a distinct new feature. BuddyPress contains all the features you’d expect from WordPress but aims to let members socially interact. Read More ?

Note this was just a generic case study for making a case for open source based community softwares. Resemblance to any thing is a matter of coincidence – except for Curt Monash of course.

Cost of Customized WordPress Software for communties is a big zero- it is free and open source and tjousands of plugins can be installed and maintained for it.

See an existing installation here

www.decisionstats.com/community

or at www.buddypress.org

Search Engine Optimization- Pat Stroh

Pat Stroh-Search Engine Optimization Guru from Impaqt.com

Impaqt


1. What prompted you personally to join this field ?
Ans –
First and foremost, I joined the search engine marketing field because it was experiencing tremendous growth and technological / analytical innovation.  I felt that my background in database marketing, predictive analytics, and interfacing between technical and non-technical marketing audiences positioned me very well to contribute to the success of IMPAQT.  In the field, there were no “out of the box” solutions.  Instead, we would be developing new analytical solutions ourselves.  That challenge and intellectual reward is what really put me at IMPAQT studying online, search engine marketing.

2. Hows life working at IMPAQT . Is there innovation you would like to share?

Ans-The search engine marketing industry continues to evolve very quickly.  Every day there is a new development, in terms of either market structure (partnerships, take-overs, venture fundings, etc.) and technology (from Google or smaller players).  Additionally, the broader marketing enterprise is shifting from traditional media to online media.  Will that shift inherit many of the characteristics of the paid search / auction model of ad purchasing?  So, you not only have to stay on top of the “here and now,” but also think nimbly about how the marketing enterprise is shifting.  That makes working at IMPAQT a very high energy place.  Consequently, here at IMPAQT we’ve developed SAS

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