Google Webinar on Web Analytics

Google webinar on web analytics-

recommended for anyone with anything to do with the WWW

From

http://analytics.blogspot.com/2011/11/webinar-reaching-your-goals-with.html

 

Webinar: Reaching Your Goals with Analytics

 

 

Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup?

We’ve heard from many of our users who want to go deeper into their Analytics — with so much data, it can be hard to know where to look first. If you’d like to move beyond standard “pageview” metrics and visitor statistics, then please join us next Thursday:

Webinar: Reaching Your Goals with Analytics
Date: Thursday, December 1
Time: 11am PST / 2pm EST
Sign up here!

During the webinar, we’ll cover:

  • Key questions to ask for richer insights from your data
  • How to define “success” (for websites, visitors, or campaigns)
  • How to set up and use Goals
  • How to set up and use Ecommerce (for websites with a shopping cart)
  • How to link AdWords to your Google Analytics account

Whatever your online business model — shopping, lead-generation, or pure content — these tools will deliver actionable insights into your buying cycle.

This webinar will be led by Joe Larkin, a technical specialist on the Google Analytics team, and it’s designed for intermediate users of Google Analytics. If you’re comfortable with the basics, but you’d like to do more with your data, then we hope you’ll join us next week!

#Rstats Credit Scoring using R

I came across a nice, lucid and very readable document at the http://cran.r-project.org/doc/contrib/Sharma-CreditScoring.pdf

Credit Scoring is really a bread and butter activity at many analytics shopfloors, and I really liked the way Credit Scoring is explained and executed by the author- which can be used by any user regardless of experience.
Sharma-CreditScoringhttp://www.scribd.com/embeds/74139509/content?start_page=1&view_mode=list&access_key=key-ttkkmxe3hkmq3ic746c//

 

Interview Zach Goldberg, Google Prediction API

Here is an interview with Zach Goldberg, who is the product manager of Google Prediction API, the next generation machine learning analytics-as-an-api service state of the art cloud computing model building browser app.
Ajay- Describe your journey in science and technology from high school to your current job at Google.

Zach- First, thanks so much for the opportunity to do this interview Ajay!  My personal journey started in college where I worked at a startup named Invite Media.   From there I transferred to the Associate Product Manager (APM) program at Google.  The APM program is a two year rotational program.  I did my first year working in display advertising.  After that I rotated to work on the Prediction API.

Ajay- How does the Google Prediction API help an average business analytics customer who is already using enterprise software , servers to generate his business forecasts. How does Google Prediction API fit in or complement other APIs in the Google API suite.

Zach- The Google Prediction API is a cloud based machine learning API.  We offer the ability for anybody to sign up and within a few minutes have their data uploaded to the cloud, a model built and an API to make predictions from anywhere. Traditionally the task of implementing predictive analytics inside an application required a fair amount of domain knowledge; you had to know a fair bit about machine learning to make it work.  With the Google Prediction API you only need to know how to use an online REST API to get started.

You can learn more about how we help businesses by watching our video and going to our project website.

Ajay-  What are the additional use cases of Google Prediction API that you think traditional enterprise software in business analytics ignore, or are not so strong on.  What use cases would you suggest NOT using Google Prediction API for an enterprise.

Zach- We are living in a world that is changing rapidly thanks to technology.  Storing, accessing, and managing information is much easier and more affordable than it was even a few years ago.  That creates exciting opportunities for companies, and we hope the Prediction API will help them derive value from their data.

The Prediction API focuses on providing predictive solutions to two types of problems: regression and classification. Businesses facing problems where there is sufficient data to describe an underlying pattern in either of these two areas can expect to derive value from using the Prediction API.

Ajay- What are your separate incentives to teach about Google APIs  to academic or researchers in universities globally.

Zach- I’d refer you to our university relations page

Google thrives on academic curiosity. While we do significant in-house research and engineering, we also maintain strong relations with leading academic institutions world-wide pursuing research in areas of common interest. As part of our mission to build the most advanced and usable methods for information access, we support university research, technological innovation and the teaching and learning experience through a variety of programs.

Ajay- What is the biggest challenge you face while communicating about Google Prediction API to traditional users of enterprise software.

Zach- Businesses often expect that implementing predictive analytics is going to be very expensive and require a lot of resources.  Many have already begun investing heavily in this area.  Quite often we’re faced with surprise, and even skepticism, when they see the simplicity of the Google Prediction API.  We work really hard to provide a very powerful solution and take care of the complexity of building high quality models behind the scenes so businesses can focus more on building their business and less on machine learning.

 

 

PAW Conferences

Message from Predictive Analytics World-

1. IF YOU ARE IN EUROPE:

PAW London is next week, 30 Nov – 1 Dec, plus a workshop from John Elder on 2 Dec. More info: www.pawcon.com/london

2. IF YOU ARE IN NORTH AMERICA: (Happy Thanksgiving!)

The complete agenda for PAW San Francisco (March 4-10, 2012) has been launched.

Super Early Bird: Savings of $600 over onsite registration until Dec 16

More info: www.pawcon.com/sanfrancisco
Register: www.pawcon.com/sanfrancisco/register.php

Happy Thanksgiving Images

Happy Thanksgiving Dear Readers

Click to Enlarge.

 

Images Courtesy- World-Wide Web

Note- American Origin I. P Addresses (which are not the same as actual people) are 40% of the readers on this website as can be seen by- Google Analytics Flow

Webinar: Using R within Oracle #rstats

Webinar: Using R within Oracle — Nov 30, noon EST

==========================================
Oracle now supports the R open source statistical programming language. Come to this webinar to learn more about using R within an Oracle environment.

— URL for TechCast: https://stbeehive.oracle.com/bconf/confDetails?confID=334B:3BF0:owch:38893C00F42F38A1E0404498C8A6612B0004075AECF7&guest=true&confKey=608880
— Web Conference ID: 303397
— Web Conference Key: 608880
— Dialup:             1-866-682-4770      , ID 5548204, passcode 1234

After a steady rise in the past few years, in 2010 the open source data mining software R overtook other tools to become the tool used by more data miners (43%) than any other (http://www.rexeranalytics.com/Data-Miner-Survey-Results-2010.html).

Several analytic tool vendors have added R-integration to their software. However, Oracle is the largest company to throw their weight behind R. On October 3, Oracle unveiled their integration of R: Oracle R Enterprise (http://www.oracle.com/us/corporate/features/features-oracle-r-enterprise-498732.html) as part of their Oracle Big Data Appliance announcement (http://www.oracle.com/us/corporate/press/512001).

Oracle R Enterprise allows users to perform statistical analysis with advanced visualization on data stored in Oracle Database. Oracle R Enterprise enables scalable R solutions, while facilitating production deployment of R scripts and Hadoop based solutions, as well as integration of R results with Oracle BI Publisher and OBIEE dashboards.

This TechCast introduces the various Oracle R Enterprise components and features, along with R script demonstrations that interface with Oracle Database.

TechCast presenter: Mark Hornick, Senior Manager, Oracle Advanced Analytics Development.
This TechCast is part of the ongoing TechCasts series coordinated by Oracle BIWA: The BI, Warehousing and Analytics SIG (http://www.oracleBIWA.org).

Product Review – Revolution R 5.0

So I got the email from Revolution R. Version 5.0 is ready for download, and unlike half hearted attempts by many software companies they make it easy for the academics and researchers to get their free copy. Free as in speech and free as in beer.

Some thoughts-

1) R ‘s memory problem is now an issue of marketing and branding. Revolution Analytics has definitely bridged this gap technically  beautifully and I quote from their documentation-

The primary advantage 64-bit architectures bring to R is an increase in the amount of memory available to a given R process.
The first benefit of that increase is an increase in the size of data objects you can create. For example, on most 32-bit versions of R, the largest data object you can create is roughly 3GB; attempts to create 4GB objects result in errors with the message “cannot allocate vector of length xxxx.”
On 64-bit versions of R, you can generally create larger data objects, up to R’s current hard limit of 231 􀀀 1 elements in a vector (about 2 billion elements). The functions memory.size and memory.limit help you manage the memory used byWindows versions of R.
In 64-bit Revolution R Enterprise, R sets the memory limit by default to the amount of physical RAM minus half a gigabyte, so that, for example, on a machine with 8GB of RAM, the default memory limit is 7.5GB:

2) The User Interface is best shown as below or at  https://docs.google.com/presentation/pub?id=1V_G7r0aBR3I5SktSOenhnhuqkHThne6fMxly_-4i8Ag&start=false&loop=false&delayms=3000

-(but I am still hoping for the GUI ,Revolution Analytics promised us for Christmas)

3) The partnership with Microsoft HPC is quite awesome given Microsoft’s track record in enterprise software penetration

but I am also interested in knowing more about the Oracle version of R and what it will do there.