Adobe gulps Omniture

Another analytics takeover. Adobe needing to do something exciting and cash generating made a smart play with a 50 % premium for Omniture- with the amount of web traffic that adobe is embedded into (from documents ,graphics and videos especially) Adding in analytics can only mean better growth prospects for both given the pressure they are likely to face soon from competing products ( MS Silverlight and Yahoo Index Tools, Google Analytics respectively).

From the Press Release (note the cute diagram)

Adobe to Acquire Omniture

On Sept. 15, 2009, Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc.                 (Nasdaq:OMTR) announced the two companies have entered into a definitive agreement                               for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a                          fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence                                a tender offer to acquire all of the outstanding common stock of Omniture for $21.50   

per share in cash.

Adobe’s acquisition of Omniture furthers its mission to revolutionize the way the world engages             with ideas and information. By combining Adobe’s content creation tools and ubiquitous                     clients with Omniture’s Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all   digital content, platforms and devices.

Adobe and Omniture

The combination of the two companies will increase the value Adobe delivers to customers.                     For designers, developers and online marketers, an integrated workflow—with optimization   capabilities embedded in the creation tools—will streamline the creation and delivery of                relevant content and applications. This optimization will enable advertisers and advertising       agencies, publishers,  and e-tailers to realize greater ROI from their digital media investments                  and improve their end users’ experience

And the official fact sheet

ADOBE

  1. FOUNDED: 1982
  2. PRESIDENT & CEO: Shantanu Narayen
  3. MARKET CAP: $18.19 billion (as of 9/11/09)
  4. FY 08 REVENUE: US $3.58 billion (FYE Nov. 28, 2008)

Omniture

  1. CO-FOUNDER & CEO: Josh James
  2. FOUNDED: 1996
  3. MARKET CAP: $1.29 billion (as of 9/11/09)
  4. FY 08 REVENUE: US $295.6 million (FYE Dec. 31, 2008)

From-

http://www.adobe.com/aboutadobe/invrelations/adobeandomniture.html

The Return of PAWS

Bigger Wins, Broader Capabilities at Predictive Analytics World

PAW’s October 20-21 program includes 25 sessions divulging how more than 20 brand name companies across a dozen industry verticals apply predictive analytics to over 10 business uses by employing the hottest advanced analytical methods. See the entire conference agenda at a glance, or check out an agenda overview.

Workshop Benefits

Sign up for one of PAW’s leading-edge Workshops and receive these great benefits:

  • PAW’s hands-on workshop, lead by Dean Abbott, has chosen its tool: SAS Enterprise Miner. So attend Hands-On Predictive Analytics for direct experience applying the industry best practices process, and ramp up on this leading, industry-leading tool to boot.
  • A free copy of Dr. John Elder’s just released Handbook of Statistical Analysis and Data Mining Applications book is yours if you attend John’s Predictive Modeling Methods and Common Data Mining Mistakes workshop.
  • A free copy of James Taylor’s book Smart Enough Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions is yours if you attend James’s Putting Predictive Analytics to Work workshop.

Don’t miss the free BetterManagement webinar Sept 23, featuring conference chair Eric Siegel, on Driving Decisions with Predictive Analytics: The Top Business Applications.

Register Now

For inquiries, call (866) 223-2579 or e-mail registration@predictiveanalyticsworld.com.

Sign up for the PAW group on LinkedIn.

Predictive Analytics World
October 20-21 – Washington DC
Location |   Contact Us

Disclaimer- As a student and also I am a blog partner to PAWS and get access to interviews, books, discounts but not financial renumeration for these.

Interview Professor John Fox Creator R Commander

Here is an interview with Prof John Fox, creator of the very popular R language based GUI, RCmdr.

Ajay- Describe your career in science from your high school days to the science books you have written. What do you think can be done to increase interest in science in young people.

John Fox- I’m a sociologist and social statistician, so I don’t have a career in science, as that term is generally understood. I was interested in science as a child, however: I attended a science high school in New York City (Brooklyn Tech), and when I began university in 1964 at New York’s City College, I started in engineering. I moved subsequently through majors in philosophy and psychology, before finishing in sociology — had I not graduated in 1968 I probably would have moved on to something else. I took a statistics course during my last year as an undergraduate and found it fascinating. I enrolled in the sociology graduate program at the University of Michigan, where I specialized in social psychology and demography, and finished with a PhD in 1972 when I was 24 years old. I became interested in computers during my first year in graduate school, where I initially learned to program in Fortran. I also took quite a few courses in statistics and math.

I haven’t written any science books, but I have written and edited a number of books on social statistics, including, most recently, Applied Regression Analysis and Generalized Linear Models, Second Edition (Sage, 2008).

I’m afraid that I don’t know how to interest young people in science. Science seemed intrinsically interesting to me when I was young, and still does.

Ajay- What prompted you to R Commander. How would you describe R Commander as a tool, say for a user of other languages and who want to learn R, but get afraid of the syntax.

John- I originally programmed the R Commander so that I could use R to teach introductory statistics courses to sociology undergraduates. I previously taught this course with Minitab or SPSS, which were programs that I never used for my own work. I waited for someone to come up with a simple, portable, easily installed point-and-click interface to R, but nothing appeared on the horizon, and so I decided to give it a try myself.

I suppose that the R Commander can ease users into writing commands, inasmuch as the commands are displayed, but I suspect that most users don’t look at them. I think that serious prospective users of R should be encouraged to use the command-line interface along with a script editor of some sort. I wouldn’t exaggerate the difficulty of learning R: I came to R — actually S then — after having programmed in perhaps a dozen other languages, most recently at that point Lisp, and found the S language particularly easy to pick up.

Ajay- I particularly like the R Cmdr plugins. Is it possible for anyone to increase R Commander with a customized package- plugin.

John- That’s the basic idea, though the plug-in author has to be able to program in R and must learn a little Tcl/Tk.

Ajay- Have you thought of using the R Commander GUI on an Amazon EC2 and thus making R high performance computing say available on demand ( similar to Zementis model deployment using Amazon Ec2). What are you views on the future of statistical computing

John- I’m not sure whether or how an interface like the Rcmdr, which is Tcl/Tk-based, can be adapted to cloud computing. I also don’t feel qualified to predict the future of statistical computing.

I think that R is where the action is for the near future.

Ajay-What are the best ways for using R Commander as a teaching tool ( I noticed the help is a bit outdated).

John- Is the help a bit outdated? My intention is that the R Commander should be largely self-explanatory. Most people know how to use point-and-click interfaces. In the basic courses for which it is principally designed, my goals are to teach the essential ideas of statistical reasoning and some skills in data analysis. In this kind of course, statistical software should facilitate the basic goals of the course.

As I said, for serious data analysis, I believe that it’s a good idea to encourage use of the command-line interface.

Ajay- What are your views on R being recognized by SAS Institute for it’s IML product. Do you think there can be a middle way for open source and proprietary software to exist.

John- I imagine that R is a challenge for producers of proprietary software like SAS, partly because R development moves more quickly, but also because R is giving away something that SAS and other vendors of proprietary statistical software are selling. For example, I once used SAS quite a bit but don’t anymore. I also have the sense that for some time SAS has directed its energies more toward business uses of its software than toward purely statistical applications.

Ajay- Do people in R Core team recognize the importance of GUI? What does the rest of R community feel? What has the feedback of users ben to you. Any plans to corporate sponsors for R Commander ( Rattle , an R language data mining GUI has a version called Rstat at http://www.informationbuilders.com/products/webfocus/predictivemodeling.html while the free version and code is at rattle.togaware.com)

John- I feel that the R Commander GUI has been generally positively received, both by members of R Core who have said something about it to me and by others in the R community. Of course, a nice feature of the R package system is that people can simply ignore packages in which they have no interest. I noticed recently that a Journal of Statistical Software paper that I wrote several years ago on the Rcmdr package has been downloaded nearly 35,000 times.

Because I wouldn’t expect many students using the Rcmdr package in a course to read that paper, I expect that the package is being used fairly widely.

Ajay- What does John Fox do for fun or as a hobby?

John- I’m tempted to say that much of my work is fun — particularly doing research, writing programs, and writing papers and books. I used to be quite a serious photographer, but I haven’t done that in years, and the technology of photography has changed a great deal. I run and swim for exercise, but that’s not really fun. I like to read and to travel, but who doesn’t?

Biography-

Prof John Fox is a giant in his chosen fields and has edited/authored 13 books and written chapters for 12 more books. He has also written and been published in almost 49 Journal articles. He is also editor in chief for R News newsletter. You can read more about Dr Fox at http://socserv.mcmaster.ca/jfox/

On R Cmdr-

R Cmdr has substantially decreased the hygiene factor for people wanting to learn R- they begin with the GUI and then later transition to customization using command line. It is so simple in its design that even under graduates have started basic data analysis with R Cmdr after just a class.You can read more on it here at http://socserv.mcmaster.ca/jfox/Misc/Rcmdr/Getting-Started-with-the-Rcmdr.pdf

Backedup or Hacked Up

Decisionstats.com was undergoing some hacking attacks this past two weeks.

Backing up WordPress Blog-

  • use export feature in wordpress to create files.
  • If your number of articles is more than 70, then create multiple usernames, export using bulk apply to seperate wordpress xml files.
  • then in wordpress.com site, import the various xml files ( note multiple file method avoid corruption and using bulk apply -change author – makes it very fast)

Hackedup

  1. once your wordpress.com blog is updated, use a wild card redirect so as to preserve your search engine traffic. Your Backup is now online even if your original site is hacked
  2. Use the server to access your .htaccess file to check whether rouge redirects happened.
  3. Use logs of server access ( painful but true) to pinpoint IP addresses of hack attacks ( note hackers WOULD use relay servers to disguise IP addresses)
  4. To prevent domain name hijacking, make sure your who.is information is private
  5. Change your email passwords, security questions, server passwords. Use random password generators to create secure passwords.
  6. To prevent rogue malware from infecting your laptop create a dual boot Ubuntu/Windows laptop using a 10 minute tutorial. Use the Ubuntu Linux boot to do all the above operations.
  7. Inform the Federal authorities in cyber crime division with the server logs and a SPECIFIC complaint ( no rambling sob stories)
  8. Pray to God, Matt ( both Cutts and Mullenweg), and if all above steps fail ask Donncha O Caoimh at http://ocaoimh.ie/about/ to step in. 

Switching to WordPress.com

Some of you may have noticed that the domain name http://www.decisionstats.com now redirects to http://www.decisionstats.wordpress.com

Note ALL Content has been moved- some images may be not showing up but that would be transitioned shortly.

This is done because of the following-

1) Get more traffic from http://www.wordpress.com blogs thanks to the related blogs/posts feature.

2) I no longer have time and money to keep fiddling with my self hosted blog. Let Matt Muelberg worry about it.

3) It is more secure ( touch wood and cross fingers) to have a wordpress.com than a self hosted wordpress site. This is true due to recnt hacking attacks on wordpress sites.

4) I plan to launch a new site http://www.dudeofdata.com which is aimed at making analytics and BI fun for undergraduate and high school students.

Decisionstats now has 600 RSS readers, 170 Facebook fans, 880 Linkedin members , 1100 Twitter followers and more than 8000 page views /5-6000 unique visitors a month WITHOUT any advertising support or vendor affiliation.

More importantly it’s interviews are read and re read by many people. (My inspiration for interviews was Larry King -the longest serving media journalist)

Thanks for your support ( even the occasional fellow techie brother spammer/hackers) and I hope to add more features shortly (like Videos- Tutorials etc)

5780_253683715470_575840470_8308099_6809171_s

Ajay Ohri

Open Source Computing: Open CL

Here is a great presentation from the Khronos group on the new Apple sponsored open source language.
http://www.khronos.org/opencl/

OpenCL – The open standard for parallel programming of heterogeneous systems”

OpenCL™ is the first open, royalty-free standard for cross-platform, parallel programming of modern processors found in personal computers, servers and handheld/embedded devices. OpenCL (Open Computing Language) greatly improves speed and responsiveness for a wide spectrum of applications in numerous market categories from gaming and entertainment to scientific and medical software. OpenCL supports a wide range of applications, from embedded and consumer software to HPC solutions, through a low-level, high-performance, portable abstraction. By creating an efficient, close-to-the-metal programming interface, OpenCL will form the foundation layer of a parallel computing ecosystem of platform-independent tools, middleware and applications.

OpenCL is being created by the Khronos Group with the participation of many industry-leading companies and institutions including 3DLABS, Activision Blizzard, AMD, Apple, ARM, Broadcom, Codeplay, Electronic Arts, Ericsson, Freescale, Fujitsu, GE, Graphic Remedy, HI, IBM, Intel, Imagination Technologies, Los Alamos National Laboratory, Motorola, Movidia, Nokia, NVIDIA, Petapath, QNX, Qualcomm, RapidMind, Samsung, Seaweed, S3, ST Microelectronics, Takumi, Texas Instruments, Toshiba and Vivante.

Biz Stone finally talks business

Twitter co-founder, and creator of Blogger Mr Biz Stone finally set out a short brief email ( or twemail) on the changes in Twitter’s terms of service.The very concise email is below and an excellent interview with the man is at http://therumpus.net/2009/04/the-rumpus-interview-with-twitter-co-founder-biz-stone/

Incidentally Biz Stone’s inventions are kind of revolutionary in social media – he also founded Blogger ( blogging and micro blogging have done more to confound LarryRank algorithm at Google Search than anyone else).

What does an analytic, data whining blog have to do with social media. Plenty. If you have ever designed a propensity scoring model for targeting customers based on their behavior , more clean data that is identifiable an individual level is always a boon. The current trend for sentiment analysis is simply addition of text keywords ( or categorical variables if you insist) to the existing customer database.

Can adding keywords from blogs, tweets, web searches, TO existing data about you (credit bureau, demographic, purchase behavior)- can this lead to a better lift in the models. Yes.

Will this lead to more privacy debates. Yes. Given the huge volume of text variables, as well as the huge number of potential customers- privacy debates are quite statistically irrational ( but we digress into economics here).

No one is interested in selling just 1 more product. They use people (nicknamed Numerati) for writing queries to append, manipulate data so as to AGGREGATE and then build a model. Only after the models are built are the scores disaggregated AND scored individually- usually in automated manner.

No company is interested in selling to one consumer so they dont stoop at a privacy invasive search of individuals.

Advertsing is not an evil way of making money, Mr Stone. Just Trust Google and the guys who could not complete their Phd because they WERE making money.

What if all maths grads did that- ..and that’s an interesting thought.

Hi,

We’d like to let you know about our new Terms of Service. As Twitter
has evolved, we’ve gained a better understanding of how folks use the
service. As a result, we’ve updated the Terms and we’re notifying
account holders.

We’ve posted a brief overview on our company blog and you can read the
Terms of Service online. If you haven’t been by in a while, we invite
you to visit Twitter to see what else is new.

Overview: http://blog.twitter.com
Terms: http://www.twitter.com/tos
Twitter: http://www.twitter.com

These updates complement the spirit of Twitter. If the nature of our
service changes, we’ll revisit the Terms as necessary. Comments are
welcome, please find the “feedback” link on the Terms of Service page.

Thanks,
Biz Stone, Co-founder
Twitter, Inc.