Happy Thanksgiving Images

Happy Thanksgiving Dear Readers

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Images Courtesy- World-Wide Web

Note- American Origin I. P Addresses (which are not the same as actual people) are 40% of the readers on this website as can be seen by- Google Analytics Flow

Web Analytics Certifications by Google

Google has a whole list of certifications for people wanting to be certified in analytics, and advertising related to internet.

Continue reading “Web Analytics Certifications by Google”

New Google Analytics Interface

why speak when pictures can tell the story better. new GA rocks. so much so, I plan to buy 1 share of Google and initiate a lawsuit  to stop them giving it away for free. long tail of the internet ,mate- can u price it at 99 cents at least. for new version. only.

Note u will see a small icon called New on right top corner. Click it to see this.

Larry Page is  funny 😉 

Continue reading “New Google Analytics Interface”

Google Product Launches

So dear G launched a whole new set of Products. Some thoughts-

1) Join up the Social Invite List here – it is called Google Plus. We hope it doesnt end up like Buzz http://www.google.com/buzz or Orkut https://groups.google.com/group/opensocial-api/?pli=1 or Plus One http://www.google.com/webmasters/+1/button/ or Wave (email killer) http://googlewave.blogspot.com/

When the biggest cloud computing company in the world announces a phased rollout to a product- we wonder if they are really sure on launching the product rollout or just were in a hurry again.

Machine learning wont work with social , chaps. Well not everything in social. And the Google Social Blog forgot to write about it http://googlesocialweb.blogspot.com/

Well anyways, even Google Finance’s automated announcements feed failed to pick many of their own  product launches (or it does in an automated manner depending on which time period you choose – yes still no social buttons up http://www.google.com/finance?q=google

BACK TO GOOGLE PLUS

https://services.google.com/fb/forms/googleplus/

Google+

Thanks for stopping by.We’re still ironing out a few kinks in Google+, so it’s not quite ready for everyone to climb aboard. But, if you want, we’ll let you know the minute the doors are open for real. Cool? Cool.

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Google+ Privacy Policy

2) Google Web Fonts- Great product, how and hey http://googlewebfonts.blogspot.com/ when do you plan to monetize uhm  web fonts. Not that would be awesome. Not even a single ad on those pages- not even for philanthropy. or poor poets. or even Google Book Authors who self publish . Sound of silence….

http://www.google.com/webfonts/v2

 

3) Google Analytics gets some groove back. I really want to see much better integration of Google Apps and Google Analytics and Google Desktop search. Ditto for the interface. Enterprise software uses different fonts than retail software, dude. More fries, http://analytics.blogspot.com/ ?

Feature 1- Custom Reports for metrics I can slice and dice on my own

Feature 2 Awesome analytics for In-Page Analytics (beta feature) Beta is boring if overused. Try Theta maybe?

Feature 3 Daily Automated Alerts for Unusual Server /Traffic Activity

Feature 4 event Tracking is cool esp for understanding social media impact

 

It is still too early for mobile (in terms of traffic) as well as tablet analytics (?)

4) Angry Birds is still the best feature in Chrome  (but there are lots others at http://chrome.blogspot.com/) and esp http://googlecode.blogspot.com/2011/06/working-with-chromes-file-browser.html

Try http://chrome.angrybirds.com/

There are ways to make software that are not evil. Very very disappointed at total lack of monetization of this chrome app. Not even a T Shirt for me to buy ad . sighs

Funny thing- the product manager forgot to take off Facebook like button or even add the +1 button or even the Tweet this button.

Quo Vadis ?

 

5) What do you love?

http://www.wdyl.com/#

Common Analytical Tasks

WorldWarII-DeathsByCountry-Barchart
Image via Wikipedia

 

Some common analytical tasks from the diary of the glamorous life of a business analyst-

1) removing duplicates from a dataset based on certain key values/variables
2) merging two datasets based on a common key/variable/s
3) creating a subset based on a conditional value of a variable
4) creating a subset based on a conditional value of a time-date variable
5) changing format from one date time variable to another
6) doing a means grouped or classified at a level of aggregation
7) creating a new variable based on if then condition
8) creating a macro to run same program with different parameters
9) creating a logistic regression model, scoring dataset,
10) transforming variables
11) checking roc curves of model
12) splitting a dataset for a random sample (repeatable with random seed)
13) creating a cross tab of all variables in a dataset with one response variable
14) creating bins or ranks from a certain variable value
15) graphically examine cross tabs
16) histograms
17) plot(density())
18)creating a pie chart
19) creating a line graph, creating a bar graph
20) creating a bubbles chart
21) running a goal seek kind of simulation/optimization
22) creating a tabular report for multiple metrics grouped for one time/variable
23) creating a basic time series forecast

and some case studies I could think of-

 

As the Director, Analytics you have to examine current marketing efficiency as well as help optimize sales force efficiency across various channels. In addition you have to examine multiple sales channels including inbound telephone, outgoing direct mail, internet email campaigns. The datawarehouse is an RDBMS but it has multiple data quality issues to be checked for. In addition you need to submit your budget estimates for next year’s annual marketing budget to maximize sales return on investment.

As the Director, Risk you have to examine the overdue mortgages book that your predecessor left you. You need to optimize collections and minimize fraud and write-offs, and your efforts would be measured in maximizing profits from your department.

As a social media consultant you have been asked to maximize social media analytics and social media exposure to your client. You need to create a mechanism to report particular brand keywords, as well as automated triggers between unusual web activity, and statistical analysis of the website analytics metrics. Above all it needs to be set up in an automated reporting dashboard .

As a consultant to a telecommunication company you are asked to monitor churn and review the existing churn models. Also you need to maximize advertising spend on various channels. The problem is there are a large number of promotions always going on, some of the data is either incorrectly coded or there are interaction effects between the various promotions.

As a modeller you need to do the following-
1) Check ROC and H-L curves for existing model
2) Divide dataset in random splits of 40:60
3) Create multiple aggregated variables from the basic variables

4) run regression again and again
5) evaluate statistical robustness and fit of model
6) display results graphically
All these steps can be broken down in little little pieces of code- something which i am putting down a list of.
Are there any common data analysis tasks that you think I am missing out- any common case studies ? let me know.