Interview Sarah Blow – Girly Geekdom Founder

Here is an interview with Sarah Blow, community manager of the famous twitter startup TweetMeMe which is very popular to bloggers and founder of Girly Geek Dinners – a community effort to promote women in areas of technology and sciences.

Sarah tweets under the name Girly Geek while I tweet under the name Dude of Data, so I met her by chance on the Twitter.

Here is the interview-

1) Describe your career in science from high school to your present position.

That could take a while…. High School for me was split into Middle School for 2 years where Science was dull but practical and Secondary School where Science was a lot of fun and I set the table on fire in the chemistry lesson… My Chemistry teacher always reminds me how incendiary I am! and High School was up north for my A levels where I didn’t choose science subjects as I really wasn’t sure about the science teachers there. However at the last school I did an AS in computer science and it was my teacher there that recommended I considered a career in the technology industry. Originally I was considering law. As a young child I wanted to study law and go to Cambridge. As I grew up I guess things changed, I loved playing with my Commadore 64 and was good with databases etc so my natural progression was to Computer Science.

I didn’t study A Level maths so my options were somewhat limited however I got my first choice University placement at Manchester University (UMIST as it was then). Whilst there I won a scholarship to do my Masters of Enterprise in Computer Science and then went onto my first job as a Software Engineer at Cardinal Health. Then I started the Girl Geek Dinners and decided a change was in order in terms of my career as I found I was good at the community aspect of engaging people with technology. So I looked around for a while and then moved to my current position as Community Manager at TweetMeme.

B) What are the challenges and complexities in managing the community for Tweetmeme

TweetMeme has over 150 million buttons across hundreds of thousands of websites around the world crossing language, location, content management systems and server farms. As such it is my role to ensure those buttons are installed and working as the users require. That’s a LOT of users and a LOT of buttons to look after. I also support the developers that help to create the plugins for the different content management platforms and those using our API. The complexities of all this are the different languages, implementations, levels of understanding of code and template editing as well as the conversational language translations. In my case I speak and can understand French, some German, some Spanish and some Italian. However Google Translate is my friend!

I also communicate with the press and news services, put announcements up on our blog site, and create the support documentation found in our help area and on our forums. When users feedback comments and suggestions I also represent them and their views within technical meetings and in the design decision process. So really my role is incredibly varied and covers a real range of things.

2) Why are there so few women in science compared to other fields- even though it is quite a lucrative profession.

I think there are many barriers from when you grow up and what your parents expect you to do as a career, through to career advice at schools through to what options you choose at GCSE and what maths paper you do (higher or lower) as these do have a big impact on what doors you leave open or close. I also believe personal choice and interest areas have a lot to do with what you consider as a potential career option. Many people just don’t consider computing as a career these days as computers are fundamental to all jobs.

When you look at what jobs you considered as a young child did you aspire to be the next Bill Gates or was it more likely a fighter pilot, fireman or something similarly heroic. Many females look to nursing/ doctor roles as their heroic roles or law where they can put baddies behind bars. Many look to vetinary sciences or forensic science too.

What you aren’t told as a child is where there are heroic jobs in the real world that can lead you to do wonderful things and yet still be able to make money and have fun!

3) Describe your work at GirlyGeekdom on promoting women geeks. ( or women in science careers)

This question mentions specifically the GirlyGeekdom site http://girlygeekdom.com which was a blog site that I created a few years ago after starting Girl Geek Dinners where I could create and bring together interesting geeky content to inspire others to use, play with and enjoy. I wanted to create a fun and energetic environment where anyone male or female could feel like they were in a little geeky world. Which is where the name of the site GirlyGeekdom came from. The promotion of women geeks is only part of what we do on the site but it does bring together issues from around the world and hopefully move beyond that to bring sensible conclusions and a route forward. One thing I didn’t want the site to be was a list of complaints and issues with no attempt at finding solutions.

To help encourage more females into the industry we let them know about awards and intiatives that identify great female role models. We interview interesting people from the tech industry when we come across them and place them into our inspire series of video’s. We also have regular competitions supported by industry sponsors to get young people interacting with our site. We have both serious and non-serious content and we have a range of volunteer writers from around the world submitting great inspirational articles.

4) What are some tools you can recommend for getting un interested students interested in science careers.

One of the great recent tools to get young people interested in science based careers is to mix some of the things they already love doing with science. So for example recently I was introduced to the Manga Guide series which is basically a merge of manga stories with scientific based content in a fun non-science based story approach. This sort of thing is great for getting those who haven’t considered science as fun to look at it in a different way but still with the opportunity to learn more about it!

Other tools include advice on how to work your way through the University Clearing process, including all the links to useful sites recommended by the UK govornment etc. If you don’t get your first choices for uni, then why you should consider computer science or similar subjects as a suitable alternative!

5) How important is work life balance for you? What do you do to de stress.

Work life balance is very important to me and I get a LOT of requests on my time regarding both GirlyGeekdom, Girl Geek Dinners, my day job, friends, family and my hobbies. As such I have to tread a very fine balancing act to ensure that I meet expectations in all of those areas. A large part of doing that is actually to set reasonable expectations with each group of people with regard to my time and availability. I’m actually very lucky as my work isn’t too far from home and as such I do get to spend time there.

I work for a start up company called TweetMeme as their Community Manager so I’m on the internet daily looking after their community. I also do a lot of things outside of that. I tend to rest at lunchtime and take the breaks that I need. I don’t tend to work through every break I get as I’ve tried that in the past and that just tires me out. Instead I tend to time box things. So work is generally my standard office hours. I use my phone for emails on the go and tend to keep up with those then and when I’m at home cooking my tea! (Multi tasking works well!) I keep weekends free for friends and family as much as I can and evenings are a combination of GirlyGeekdom, Girl Geek Dinners, social events for work and spending time with family or relaxing.

In terms of what I do to de-stress… I do a range of things. I’m a member of a really nice gym which has some beautiful swimming pools which I love! So you’ll find me in the gym or the pool if it’s been a particularly crazy week. Or alternatively enjoying a good film at home or a good book and some relaxing music. Then at the weekends you’ll find me doing the more fun stuff that takes time to do! So I’m into rock climbing, white water kayaking, kite surfing and diving. In the summer I also get back into my roller blading!

6) Can we expect a Girly Geekdom in United States. What about a book?

In terms of a GirlyGeekdom in the US… well if someone from the US wants to write on the site they are always welcome, they just need to ask. We already have Girl Geek Dinners out there in 9 different locations, so there’s nothing to stop more of them happening. I’d love to do a Girl Geek conference which may well be called GirlyGeekdom but I don’t think that will be 2010… but it could be a 2011 possibility! As for a book! That’s an interesting question. I’ve considered it but right now I don’t have the time to write one, so if I did then it would probably be a combination of blog posts and ideas or the how to guide on GIrl Geek Dinners.

About SARAH-

Contacts who are into the new media space can contact her through Twitter or via LinkedIn. For those who are into the more traditional channels of communication then you can contact Sarah via e-mail. A more detailed perspective is given on her blog here.

Who was that? Blog Comments

If someone has been spamming you with dumb comments here is a method to find who they are without even having advanced analytics knowledge.

This assumes you use WordPress Blogs.

See the screenshot of comment to get the IP Address.

It appears below each comment as a number like 89.99.139.67 or see below- the place for the Mouse Pointer

From Wikipedia

http://en.wikipedia.org/wiki/IP_address

“A name indicates what we seek. An address indicates where it is. A route indicates how to get there.”

Take the number and search it here

http://ws.arin.net/whois/

Thats the American Registry for Internet Numbers.

or Search it here.

http://www.db.ripe.net/whois

Now that you know your friendly spammer is what do you do next

Forgive them

Tis the season of Joy.



A website for God

Here is a website I built in less than 15 minutes for my fellow Bible Study and Church members. I am hoping to introduce the concepts of search engine optimization and social media to the people who have prayed for me all this year in 2009 and helped me out of very torrid personal times and battles.

It is called

Prayers2Go.com

Basically: you order dinner or burgers for friends all the time. Maybve all they ever needed was a prayer.

For Here or For to Go.

Backedup or Hacked Up

Decisionstats.com was undergoing some hacking attacks this past two weeks.

Backing up WordPress Blog-

  • use export feature in wordpress to create files.
  • If your number of articles is more than 70, then create multiple usernames, export using bulk apply to seperate wordpress xml files.
  • then in wordpress.com site, import the various xml files ( note multiple file method avoid corruption and using bulk apply -change author – makes it very fast)

Hackedup

  1. once your wordpress.com blog is updated, use a wild card redirect so as to preserve your search engine traffic. Your Backup is now online even if your original site is hacked
  2. Use the server to access your .htaccess file to check whether rouge redirects happened.
  3. Use logs of server access ( painful but true) to pinpoint IP addresses of hack attacks ( note hackers WOULD use relay servers to disguise IP addresses)
  4. To prevent domain name hijacking, make sure your who.is information is private
  5. Change your email passwords, security questions, server passwords. Use random password generators to create secure passwords.
  6. To prevent rogue malware from infecting your laptop create a dual boot Ubuntu/Windows laptop using a 10 minute tutorial. Use the Ubuntu Linux boot to do all the above operations.
  7. Inform the Federal authorities in cyber crime division with the server logs and a SPECIFIC complaint ( no rambling sob stories)
  8. Pray to God, Matt ( both Cutts and Mullenweg), and if all above steps fail ask Donncha O Caoimh at http://ocaoimh.ie/about/ to step in. 

Buddypress for Analytical Buddies??

Let us assume there are top 100 analysts in the world mostly using WordPress or Typepad or Blogger to make posts

Managing them is quite a challenge.

What is marketing ROI of analyst relationships for a Business Intelligence vendor- Curt Monash is the Aerosmith of Business Intelligence Analysts so he can tell it better.

How about a magical community where you just use their mostly Feedburner of Feedblitz RSS feeds to create a self automated community.

Serach Engine Optimization can be tricked by keeping that community website free from Google or Search Engines ( yes it can be done).

Use numerical etc as in Linkedin to spur rivalry by shifting their page positions up and down, or by clicking repeatedly on some posts to manipulate their views on blog posts.

What would SAS pay to have all SAS analysts in one webpage. or SPSS to have all SPSS analysts in one webpage.

Six months later suddenly open the website for search engines, and the RSS feed has downloaded all the posts of all the top 50 analysts of the world. Google advertsing wont matter because hey we have a mega vendor sponsor- while individual bloggers / analysts have no collective strength now as the community is too big.

So much blah blah-

What software would you use.

you can choose between

Ning.com ( but it mostly non Blog feeds based)

or Wordframe.com ( which interface and name sounds suspiciously like WordPress software)

Or you can choose a customized WordPress Solution called Buddy Press.

Here is the software-

BuddyPress

BuddyPress will transform an installation of WordPress MU into a social network platform.

BuddyPress is a suite of WordPress plugins and themes, each adding a distinct new feature. BuddyPress contains all the features you’d expect from WordPress but aims to let members socially interact. Read More ?

Note this was just a generic case study for making a case for open source based community softwares. Resemblance to any thing is a matter of coincidence – except for Curt Monash of course.

Cost of Customized WordPress Software for communties is a big zero- it is free and open source and tjousands of plugins can be installed and maintained for it.

See an existing installation here

www.decisionstats.com/community

or at www.buddypress.org

Advanced Services from WordPress

http://en.wordpress.com/advanced-services/

 

Advanced Services

We’ve got some things that might be of interest to our more advanced users:

Need help to choose a self hosted smaller blog.

http://en.wordpress.com/advanced-services/

WordPress Web Hosting

There are hundreds of thousands of web hosts out there, the vast majority of which meet the WordPress minimum requirements, and choosing one from the crowd can be a chore. Just like flowers need the right enviroment to grow, WordPress works best when it’s in a rich hosting environment.

We’ve dealt with more hosts than you can imagine; in our opinion, the hosts below represent some of the best and brightest of the hosting world. If you do decide to go with one of the hosts below and click through from this page, some will donate a portion of your fee back—so you can have a great host and support WordPress at the same time.

If you don’t need the flexibility of a full web host, you may consider getting a free blog on WordPress.com.

Blue Host Blue Host

“WordPress Auto-Install — new WordPress updates are made available within 24 hours! Unlimited disk storage, Unlimited monthly data transfer, host unlimited domains on 1 account, 1 free domain name for as long as you host with BlueHost, 2500 POP / WebMail addresses, 50 MySQL databases, free control panel, free Fantastico, free SimpleScripts, 24/7 network monitoring, 99% uptime guarantee, mirrored storage backups, no hidden fees, voted best support in 2004, 2005, 2006, 2007, and 2008!”

DreamHost DreamHost

“WordPress auto-install and upgrade, 1 TB disk storage, 10 TB bandwidth, free domain, unlimited databases, 3000 email accounts, unlimited domain forwarding, Jabber support.”

MediaTemple MediaTemple

“Hosting that’s ready for traffic spikes. Start your new blog on a clustered hosting platform that’s ready for you to hit the big time. Whether you reach the front page of Digg or get an unexpected shout-out on Oprah, your blog will always be available. Get started right-away with our WordPress one-click installer and enough high-speed storage and bandwidth to run a blogging empire.”

Go Daddy GoDaddy.com

“Take advantage of hosting plans featuring up to unlimited disk space, unlimited transfer, unlimited MySQL databases, unlimited websites, and 1,000 email accounts all from the world’s largest Web host GoDaddy.com. Enjoy free set-up, no annual commitment, and free auto-install of over 50 applications, including WordPress. Best of all, 99.9% network uptime and Go Daddy’s world-class data centers keep you up and running, and plans start at just $4.25/mo! Virtual Dedicated and Dedicated Servers also available. Save 20% on one year or more of web site hosting! Use code WORDPRESS2 at checkout.”

JustHost JustHost

“Just Host offers the perfect solution for your WordPress blog. With unlimited disk space, bandwidth and MySQL databases, usage restrictions are a thing of the past. Just Host has offices in the US, UK and Australia and is serviceable in 195 countries worldwide. No matter where you live though, Just Host offers first class support 24/7 support via phone, email and live chat support.”

Laughing Squid Laughing Squid

“Laughing Squid Web Hosting is an independently owned and operated web host, based out of San Francisco, that provides friendly, dependable and secure web hosting services to artists, individuals, bloggers, non-profits, and small businesses. We are open source geeks who are here to help you get your content online and rescue you from the endless void of impersonal and unreliable web hosting.”

Requirements: PHP 4.3 or higher, MySQL 4.0 or higher, Apache or Litespeed recommended.

Host Feedback

We’re committed to helping create a wholesome and hassle-free WordPress hosting environment. If you feel there are issues with one of the hosts listed here, please send a note to hosting-2009@wordpress.org. If the situation warrants we’ll work with you and your host on a solution. We also realize that we can’t highlight every good host, but if you have a favorite host you think we should feature here, let us know.

Note before contacting us: Please don’t send us legal takedown orders or threats, we don’t actually host every WordPress blog in the world. If you don’t understand that, you probably shouldn’t be sending legal notices anyway.

  • LinkedIn Apps : Blogging and Twitter

    I like the following two LinkedIn Apps the most for sheer usefulness .Try them out – the blog gets extra readers and Company Buzz helps you track company. See them right below the all new LinkedIn inbox.

    image

    This would take you to the Application Directory.

    http://www.linkedin.com/static?key=application_directory

    The WordPress blog helps me when I need to post some article to one of the 50 groups.

    I then use the Add to Any button from www.addtoany.com and click share on LinkedIn.

    LinkedIn indeed is quite convenient for sharing ( but be careful of overdoing it –lest it goes spam)

    image

    I use the Company Buzz with a slight twist though.By using broad keywords I get a list of say people I want to follow in the world of data mining or business intelligence.

    Next I follow NOT the people following the influential tweeters, but the people who they are using RT or messaging replies @.

    image

    Hope this helps your LinkedIn account. You can send me a LinkedIn Invite at www.linkedin.com/in/ajayohri .

    And do take part in the Social Media School group on LinkedIn here http://www.linkedin.com/groups?gid=1854626