Towards better analytical software

Here are some thoughts on using existing statistical software for better analytics and/or business intelligence (reporting)-

1) User Interface Design Matters- Most stats software have a legacy approach to user interface design. While the Graphical User Interfaces need to more business friendly and user friendly- example you can call a button T Test or You can call it Compare > Means of Samples (with a highlight called T Test). You can call a button Chi Square Test or Call it Compare> Counts Data. Also excessive reliance on drop down ignores the next generation advances in OS- namely touchscreen instead of mouse click and point.

Given the fact that base statistical procedures are the same across softwares, a more thoughtfully designed user interface (or revamped interface) can give softwares an edge over legacy designs.

2) Branding of Software Matters- One notable whine against SAS Institite products is a premier price. But really that software is actually inexpensive if you see other reporting software. What separates a Cognos from a Crystal Reports to a SAS BI is often branding (and user interface design). This plays a role in branding events – social media is often the least expensive branding and marketing channel. Same for WPS and Revolution Analytics.

3) Alliances matter- The alliances of parent companies are reflected in the sales of bundled software. For a complete solution , you need a database plus reporting plus analytical software. If you are not making all three of the above, you need to partner and cross sell. Technically this means that software (either DB, or Reporting or Analytics) needs to talk to as many different kinds of other softwares and formats. This is why ODBC in R is important, and alliances for small companies like Revolution Analytics, WPS and Netezza are just as important as bigger companies like IBM SPSS, SAS Institute or SAP. Also tie-ins with Hadoop (like R and Netezza appliance)  or  Teradata and SAS help create better usage.

4) Cloud Computing Interfaces could be the edge- Maybe cloud computing is all hot air. Prudent business planing demands that any software maker in analytics or business intelligence have an extremely easy to load interface ( whether it is a dedicated on demand website) or an Amazon EC2 image. Easier interfaces win and with the cloud still in early stages can help create an early lead. For R software makers this is critical since R is bad in PC usage for larger sets of data in comparison to counterparts. On the cloud that disadvantage vanishes. An easy to understand cloud interface framework is here ( its 2 years old but still should be okay) http://knol.google.com/k/data-mining-through-cloud-computing#

5) Platforms matter- Softwares should either natively embrace all possible platforms or bundle in middle ware themselves.

Here is a case study SAS stopped supporting Apple OS after Base SAS 7. Today Apple OS is strong  ( 3.47 million Macs during the most recent quarter ) and the only way to use SAS on a Mac is to do either

http://goo.gl/QAs2

or do a install of Ubuntu on the Mac ( https://help.ubuntu.com/community/MacBook ) and do this

http://ubuntuforums.org/showthread.php?t=1494027

Why does this matter? Well SAS is free to academics and students  from this year, but Mac is a preferred computer there. Well WPS can be run straight away on the Mac (though they are curiously not been able to provide academics or discounted student copies 😉 ) as per

http://goo.gl/aVKu

Does this give a disadvantage based on platform. Yes. However JMP continues to be supported on Mac. This is also noteworthy given the upcoming Chromium OS by Google, Windows Azure platform for cloud computing.

SAS Program for Students

Here is a good program for students who learn or are learning SAS software products to take part in a big, fully paid up conference, the SAS Global Users Conference next year. The last date for submitting papers is October 26, so there is plenty of time if you know someone who would be better off going there.

Citation-
http://support.sas.com/learn/ap/student/amb.html

Select students will be named SAS Student Ambassadors and earn the opportunity to present their research at the 2010 SAS Global Forum in Seattle, Washington on April 11-14.

What are benefits of being a SAS Student Ambassador?
Have your travel expenses and registration fees paid to attend SAS Global Forum 2010.
Be featured and prominently recognized before an international audience by presenting at SAS Global Forum 2010.
Interact with a global audience of SAS users from every industry and sector.
Gain the unique title of SAS Student Ambassador – a true resume or CV differentiator!

Am I eligible for the SAS Student Ambassador Program?
Graduate and undergraduate students are eligible to apply to this program. Recent graduates also may be eligible to apply. The submitted project must have been conducted by the student within 12 months of the submission deadline.