SAP gets social media with micro-apps webinars

A commendable re design by SAP in it’s social media especially social media through Videos and Webinars

I especially like the cute graphics which sum up the Social Media presence for SAP- like their own personalized Twitter Buttons. see screenshots below

Twitter Cloud and a note on Cloud Computing

That’s what I use twitter for. If you have a twitter account you can follow me here

http://twitter.com/decisionstats

A couple of weeks ago I accidentally deleted many followers using a Twitter App called Refollow- I was trying to clean up people I follow and checked the wrong tick box-

so please if you feel I unfollowed you- it was a mistake. Seriously.

[tweetmeme=”decisionstats”]

 

 

 

 

 

 

 

 

 

 

 

 

On Cloud Computing- and Google- rumours ( 🙂 ) are emerging that Google’s push for cloud computing is to turn desktop computing to IBM like mainframe computing .  Except that there are too many players this time. Where is the Department of Justice and anti trust – does Amazon qualify for being too big in cloud computing currently.

Or the rumours could be spread by Microsoft/ Apple / Amazon competitors etc. Geeks are like that sometimes.

Twitter ReTweet Beta

For those who didnt know, Re Tweet in Twitter is the same as FW in an email.

The screenshot explains it all. Thanks Twitter Gods! Also if you feel like tweeting in this direction click

here  http://twitter.com/decisionstats OR on the picture

Collobrating in Conferences with Google Wave

If you have ever followed hash tags on Twitter for conferences and media events the next generation in online discussions

is clearly Google Wave. Here is a screenshot of a lot of people collaborating, discussing and in general having a conversation while events are going on at the DeFrag Con ( http://defragcon.com/2009/DEFRAG09-Home.htm )

The Google Wave collaboration method sure beats the Twitter hash tag method by a big..wave.

Screenshot

Screenshot-1

Biz Stone finally talks business

Twitter co-founder, and creator of Blogger Mr Biz Stone finally set out a short brief email ( or twemail) on the changes in Twitter’s terms of service.The very concise email is below and an excellent interview with the man is at http://therumpus.net/2009/04/the-rumpus-interview-with-twitter-co-founder-biz-stone/

Incidentally Biz Stone’s inventions are kind of revolutionary in social media – he also founded Blogger ( blogging and micro blogging have done more to confound LarryRank algorithm at Google Search than anyone else).

What does an analytic, data whining blog have to do with social media. Plenty. If you have ever designed a propensity scoring model for targeting customers based on their behavior , more clean data that is identifiable an individual level is always a boon. The current trend for sentiment analysis is simply addition of text keywords ( or categorical variables if you insist) to the existing customer database.

Can adding keywords from blogs, tweets, web searches, TO existing data about you (credit bureau, demographic, purchase behavior)- can this lead to a better lift in the models. Yes.

Will this lead to more privacy debates. Yes. Given the huge volume of text variables, as well as the huge number of potential customers- privacy debates are quite statistically irrational ( but we digress into economics here).

No one is interested in selling just 1 more product. They use people (nicknamed Numerati) for writing queries to append, manipulate data so as to AGGREGATE and then build a model. Only after the models are built are the scores disaggregated AND scored individually- usually in automated manner.

No company is interested in selling to one consumer so they dont stoop at a privacy invasive search of individuals.

Advertsing is not an evil way of making money, Mr Stone. Just Trust Google and the guys who could not complete their Phd because they WERE making money.

What if all maths grads did that- ..and that’s an interesting thought.

Hi,

We’d like to let you know about our new Terms of Service. As Twitter
has evolved, we’ve gained a better understanding of how folks use the
service. As a result, we’ve updated the Terms and we’re notifying
account holders.

We’ve posted a brief overview on our company blog and you can read the
Terms of Service online. If you haven’t been by in a while, we invite
you to visit Twitter to see what else is new.

Overview: http://blog.twitter.com
Terms: http://www.twitter.com/tos
Twitter: http://www.twitter.com

These updates complement the spirit of Twitter. If the nature of our
service changes, we’ll revisit the Terms as necessary. Comments are
welcome, please find the “feedback” link on the Terms of Service page.

Thanks,
Biz Stone, Co-founder
Twitter, Inc.


Managing Twitter Relationships:Refollow.com

If you have more than 100 followers, or people following you on Twitter and want to have some kind of Outlook like manager for managing so much info- this is a great tool from www.refollow.com

Added benefits-
1) Secure Login using Twitter Authorization
2) Visual Click and Easy Follow- Unfollow Blocking based on activities
3) Segmenting groups of people basede on behavior
4) Hidden insights on who all suddenly have un-followed me ( after I accidentally revealed the spoiler end of latest Harry Potter movie- Dumbeldore will sleep with the fishes)

The Screenshot (of my refollow page) below shows you most of the properties-

a1