Month: August 2008

Knowledge by Google :Knol

A recnet product by Google is Knol (http://knol.google.com) . A knol is a unit of knowledge. As you can see from the features below, it is more like a wikipedia , or a collbrative scholarly tool . It has customized options for the kind of license you want, your self rating , viewer’s rating, collbration enabled or not. An extremely nifty tool, but hosted by the big G will have its share of suspicions among the academic community. Here is the snapshot of an empty knol page.And here is a link to a knol created by me at http://knol.google.com/k/ajay-ohri/data-mining-through-cloud-computing/d8o4tiw9xa68/3

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Windows Live (Writer and Maps)

This post is being written using the offline blogging tool by Microsoft called Windows Live Writer. How good is it…? Its pretty near, no messy edges here.The ability to copy and past from the clipboard also makes it a welcome edition rather than waiting for the WP upload .And the formatting is really nicely done ,as by now we are more used to Win Word typing than anything else.

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Search Engine Optimization- Pat Stroh

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Pat Stroh-Search Engine Optimization Guru from Impaqt.com

Impaqt


1. What prompted you personally to join this field ?
Ans –First and foremost, I joined the search engine marketing field because it was experiencing tremendous growth and technological / analytical innovation.  I felt that my background in database marketing, predictive analytics, and interfacing between technical and non-technical marketing audiences positioned me very well to contribute to the success of IMPAQT.  In the field, there were no “out of the box” solutions.  Instead, we would be developing new analytical solutions ourselves.  That challenge and intellectual reward is what really put me at IMPAQT studying online, search engine marketing.

2. Hows life working at IMPAQT . Is there innovation you would like to share?

Ans-The search engine marketing industry continues to evolve very quickly.  Every day there is a new development, in terms of either market structure (partnerships, take-overs, venture fundings, etc.) and technology (from Google or smaller players).  Additionally, the broader marketing enterprise is shifting from traditional media to online media.  Will that shift inherit many of the characteristics of the paid search / auction model of ad purchasing?  So, you not only have to stay on top of the “here and now,” but also think nimbly about how the marketing enterprise is shifting.  That makes working at IMPAQT a very high energy place.  Consequently, here at IMPAQT we’ve developed SAS

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Buy the rickshaw

This is a rickshaw. As you can see , its a tri-cycle. It can carry lots of people

Cost of Rickshaw- 110 USD or 5000 rs.

Maintainance cost -5 USD per month or 220 rs /month.

You can hire it instead especially if you live in India.

Cost of hiring Rickshaw based on daily commute of 10 km (home-office/metro station-back)

=Rs 1500 per month or USD 35.

Cost to environment = zero

Running costs =zero or occasional bottle of H20.

Cost of Car – Min 6000 USD

or 100 USD pe r month for EMI

Maintainance cost -5 USD per month or 220 rs /month.

Running Costs- 75 USD per month or 3200 Rs

Cost of car based on daily commute of 10 km (home-office/metro station-back)

Cost to environment- yes.

You decide. Your money. Your environment.

In case the tricycle/rickshaw is not available- buy the bicycle.

That Dude , Gandhi

At the end of 1947, as India’s Congress leaders sought to put the ghosts of colonialism and the torments of Partition with Pakistan behind them, a debate rose on economic policy. The first Prime Minister Jawahar Lal Nehru ,argued for and was successful in implementing a state led economic policy which focused on industrialization.

The alternatives were Free market capitalism , which was not in favor since it was less than 15 years to the ravages of the Depression and Gandhi’s philosophy of village led growth, including small co-operatives . India officially discarded the Nehruvian philosophy of socialism in the 1990’s with a step wise approach to free market reforms. Yet in today’s suddenly environmental conscious world of high oil prices,and debris of free market capitalism , it seems Gandhi’s economic policies of environmentally sustainable de centralized growth are as relevant as his political philosophy of non violence (an eye for an eye leads to a world of the blind).

If a 100 million Indian and Chinese cars bloomed tomorrow ,as some of the world’s industrialists would want, the smoke would cover the rest of the world.

That Dude, Gandhi was right. But he always was, wasn’t he.

Review :Dan in Real Life

 Movies are meant to relive you of the tedium of daily life, and the struggles of the economy and the

darkness of the political era, of the age of trubulence. And here it is a nice, sweet comedy starring Steve Carrell.He is a columnist , who writes a column on love and relationships. Excpet he hounds his middle teenager daughter not to start dating, his eldest daughter not to drive the car, and his youngest daughter , he barely gives any time. the love shrivelled in the love expert after his wife died four years ago. Except when they drive to the annual goofy family reunion in a white ,greeny,leafy suburb, he fallis in love. With his dorky ,hunky brothers latest girlfriend. And she falls in love too.Steve Carrell is like a new Steve MArtin (no relation!) in straight poker face situational , family -like clean humour he brings to the table.

The rest is cool comedy, nice and sweet , so lovely you may be persuaded to take your family here. It might not be art . It might not be a movie that breaks any records.

But its a movie that will touch you , cover you with smiles. Definitely a love comedy, take  a date along and watch her squeeze your hand during the funny moments. But thats what movies in real life are there for !

The Ohri Framework – Data Mining on Demand

The Ohri Framework tries to create an economic alternative to proprietary data mining softwares by giving more value to the customer and utilizing open source statistical package R , with the GUI Rattle , hosted on a cloud computing environment.

It is based on the following assumptions-

1) R is relatively inefficient in processing bigger file sizes on same desktop configuration as other softwares like SAS.

2) R has a steep learning curve , hence the need for the GUI Rattle .

3) The enhanced need for computing resources for R is best solved using a cloud computing on demand processing environment. This enables R to scale up to whatever processing power it needs. Mainstream data mining softwares charge by CPU count for servers and are much more expensive due to software costs alone.

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