Here is an interesting concept of a data browser called Strata by a company called Kirix ( http://www.kirix.com/ ). It promises to connect your online , offfline data and help you perform analytics on it. It has a 30 days trial version . I am currently evaluating and will keep you posted.
This is one more example of analytics moving online ,from packaged software .
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Pat Stroh-Search Engine Optimization Guru from Impaqt.com
Impaqt
1. What prompted you personally to join this field ?
Ans –First and foremost, I joined the search engine marketing field because it was experiencing tremendous growth and technological / analytical innovation. I felt that my background in database marketing, predictive analytics, and interfacing between technical and non-technical marketing audiences positioned me very well to contribute to the success of IMPAQT. In the field, there were no “out of the box” solutions. Instead, we would be developing new analytical solutions ourselves. That challenge and intellectual reward is what really put me at IMPAQT studying online, search engine marketing.
2. Hows life working at IMPAQT . Is there innovation you would like to share?
Ans-The search engine marketing industry continues to evolve very quickly. Every day there is a new development, in terms of either market structure (partnerships, take-overs, venture fundings, etc.) and technology (from Google or smaller players). Additionally, the broader marketing enterprise is shifting from traditional media to online media. Will that shift inherit many of the characteristics of the paid search / auction model of ad purchasing? So, you not only have to stay on top of the “here and now,” but also think nimbly about how the marketing enterprise is shifting. That makes working at IMPAQT a very high energy place. Consequently, here at IMPAQT we’ve developed SAS
Some tips for beating blogger’s block.
Patience -Everyone gets blogger ‘s block. This too shall pass .
Fermented Idea -When your ideas are hot , don’t publish immediately. Use the draft posts – they are there for a purpose.
Timing -Use and manipulate time stamps to space out your good posts.
Make your blog better by doing the following
Think and invest-Use free software for analysis at lower traffics and higher ,cost softwares for higher traffic.
Dos-Use wordpress – it is good. Or any software .But do avoid big big links.
Earn when you burn-Use ad sense or Yahoo or at least 1 ad software even though your blog is non commercial.
Dont kid yourself-Free Blogging in my view is against the principles of economics as your time and your readers time has a value ” There is no such thing as a free lunch”
Work smart is better than work hard-Use basic Search Engine Optimization (also known as GBO or Google Bot Optimization after the Yahoo-Google deal).
The simple little things-Avoid spelling mistakes. .Use spell check.
First Impressions-Titles should be catchy but to the point.
Give The Reader a break-Use the RSS or Email subscriber to avoid hit and run visitors.
Parting Shots-Sum up the post in last two sentences.
Pictures vs a 1000 Words-Use at least one graphic per page to increase appeal. A thing of beauty is a joy forever.
Uh -Oh—Trust in God but use anti spam software.
Network on the Net-Read other blogs , comment . Praise lavishly and avoid criticism-leave that to the rest of the world. What goes around in the online world often comes around in the offline world.
Techie Tip-Use the more <—-> tag in WordPress to build suspense in reader if he reads just the first four sentences. First impression will be the last impression.
Now that you have a better blog, get back to blogging….:)
And so we decided one day , that our website is going astray.
We brushed off our HTML help, only to mess up website ourself
CSS,Java, Widgets, Themes,linkware,Copyright Policy
Ever felt so overwhelmed by trying to create a website that you
1) handed some hard earned money to smoother talking web designer
2) didnot make the website at all.
I am not talking about professional or organization websites who truly deserve the aesthetic value that comes from customized design , and functions. I am talking of people who need more serious platforms than blogs and wont ever , ever make money out of it..and didnot want to earn money from the website anyways.
Well basic steps to make a website are in the January 2008 Post— https://decisionstats.com/2008/20-steps-to-creating-a-website-business/
This new post now talks about revamping design of neglected websites without neglecting too much quality time for yourself and family. We are assuming you used wordpress because its the fastest SEO enabled content software for smaller websites.
Select and upload your wordpress theme from the official site itself- http://themes.wordpress.net/
A) modifying wordpress themes-
Its painful but should be done.
Try going the widget route.
If your new pretty wordpress theme is not widget enabled ,try these three steps
superbly mentioned here-
1) create functions.php by pasting these lines
<?php
if ( function_exists(‘register_sidebar’) )
register_sidebar();
?>” AND
into a notepad file and
saving it as use qutation marks “functions.php” “
And then upload to the wp-content/themes/”pretty theme in this case” folder .
upload using the filezilla software mentioned in https://decisionstats.com/2008/20-steps-to-creating-a-website-business/ .
2) Add Widgets to Dynamic Sidebar – go to design -theme- “pretty theme in question “-widgets using the new wordpress dashboard. Now use whatever widgets you want including pasting custom stuff like adsense,feedburner forms , in the text widgets.
3)Add Dynamic Sidebar to Template -go to design -theme- “pretty theme in question “-edit theme
Paste this in the sidebar.php
<?php if ( !function_exists(‘dynamic_sidebar’)
|| !dynamic_sidebar() ) : ?>
<?php endif; ?>
B) Using some HTML help for tweaking fonts within the theme
The following site is good for basic HTML copy and paste tweaking. http://www.w3schools.com/HTML/html_fonts.asp
3) Knowing when to stop designing the pretty website. If you need more help, call a professional but with more money. If you are taking more than 1 week with dedicated 1 hour daily or 7 work hours, call in a pro or change to a new wordpress theme.
And speaking of fun and simple websites please check out www.thadguy.com who have great cartoons and very nice linking policy as well.
Some resources for getting the PMP certification (based on a Linkedin Question)- This is a useful not too expensive and not very very tough certification for professionals who manage projects (and don’t we all !)
Online Websites-
Providers- http://tel.occe.ou.edu/cgi-bin/PMI_Provider/repsearch.cgi
The main website –http://www.pmi.org/Pages/default.aspx
Credentials-http://www.pmi.org/CareerDevelopment/Pages/Obtaining-Credential.aspx
Some white papers –http://www.globalknowledge.com/training/whitepaperlist.asp?pageid=502&wpcat=7&sort=&country=United+States
An additional book-http://www.amazon.com/PMP-Exam-Prep-Fifth-Passing/dp/1932735003
The main book – PMBOK
The detailed answers on the Linkedin site are much more helpful- Try it.
http://www.linkedin.com/answers/management/business-analytics/MGM_ANA/207457-6691344
Some popular and free project management tools are –
1) Trac –http://trac.edgewall.org/
2) Dotproject http://www.dotproject.net/
3) OpenProj –http://sourceforge.net/projects/openproj/
4) DreamTeam –http://dreamfactory.com/solutions/dreamteam/amazon
5) Bugzilla –http://www.bugzilla.org/
6) Liquid Planner –http://www.liquidplanner.com/
7) Basecamp http://www.basecamphq.com/
8) Rally Software http://www.rallydev.com/
9) Gantt Charts in Google Apps
http://googleenterprise.blogspot.com/2008/07/spreadsheet-gadgets-free-collaborative.html
10) Some more alternatives from another good blog (http://woork.blogspot.com/)
http://woork.blogspot.com/2008/03/resources-on-line-for-project.html
11) Assembla www.assembla.com
The changes in Google Docs means that cloud computing now enables you to imbed web like objects in mundane spreadsheets (for free) and also allows you to backup your Google Docs using the Google Gears application.The Google gadgets are also nifty like displaying Gannt charts.
http://gears.google.com/?platform=win
You can collaborate on a spreadsheet on the internet also
With these changes- Google Docs is more than a big alternative to Windows Office- especially thanks to much lower initial costs, and zero maintainace costs. Also with the offline Google Gears backup,you do have access to your data even without the internet, it allows you to de facto create a cloud version of Windows OS -My Briefcase .
Not 100 % of the data or office documents within an organization need to reside locally. Yet System administrators continue to resist Google docs (because well you don’t need system administrators once you totally get into this cloud computing business).
Of course, Google will need to address privacy and ownership issues, which given its battles with retail data will cast a cloud on it’s cloud for the corporate version of the retail services.
DECISION STATS 