Software as a Religion ( SaaR)

The decline of organized religion and debate about such matters in the Western Hemisphere has been co-related to the increase in debates and arguments (again mostly) in the Western Hemisphere on software. Be it the PC vs Mac, the Microsofties vs Open Sourcers, the not so evil Google versus fans of Facebook, considerable activity is now being done by human beings in terms of social interaction on the merit’s and demerit’s of each software bundle. Perhaps for the first time in human history these interactions are being captured digitally on medium (that is hopefully longer lasting than papyrus).

Will this lead to newer branches of psychologists, sociologists (Goodwin’s law is too simplistic but an effort)

Even software as a religion is plausible, all they need is another college drop-put whizkid  to find a way to make it effective.

Religion as a software has of course been around for several millennium.

Also see http://goo.gl/smISa

Analyzing AdSense

I ran a recent experiment on my website- subjugating it to CTR ads (and not just the banner ads). Of course there is hardly a choice I have except for Google Adsense-and let me know if you know any reliable alternatives.

This is what the analytics says

So basically 43 ads out of 147,305 Ads were clicked.

This makes a Google Adsense ad/algorithm/you almost 99.971% of the time to ignore it, ( I am assuming some of the 147,362 ads which were not clicked were a bit annoying)

So I apologize to yall -Adsense aint making no sense, as they would say in old Tennessee

Still $12 per month when directed to charity is good enough…I donated some to Wikipedia.

$19.77 AdSense Revenue
$0.42 AdSense Revenue / 1000 Visits
43 AdSense Ads Clicked
0.00 AdSense Ads Clicked / Visit
0.09% AdSense CTR
$0.42 AdSense eCPM
147,305 AdSense Ads Viewed
2.92 AdSense Unit Impressions / Visit
46,585 AdSense Page Impressions
0.99 AdSense Page Impressions / Visit

Google Webinar on Web Analytics

Google webinar on web analytics-

recommended for anyone with anything to do with the WWW

From

http://analytics.blogspot.com/2011/11/webinar-reaching-your-goals-with.html

 

Webinar: Reaching Your Goals with Analytics

 

 

Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup?

We’ve heard from many of our users who want to go deeper into their Analytics — with so much data, it can be hard to know where to look first. If you’d like to move beyond standard “pageview” metrics and visitor statistics, then please join us next Thursday:

Webinar: Reaching Your Goals with Analytics
Date: Thursday, December 1
Time: 11am PST / 2pm EST
Sign up here!

During the webinar, we’ll cover:

  • Key questions to ask for richer insights from your data
  • How to define “success” (for websites, visitors, or campaigns)
  • How to set up and use Goals
  • How to set up and use Ecommerce (for websites with a shopping cart)
  • How to link AdWords to your Google Analytics account

Whatever your online business model — shopping, lead-generation, or pure content — these tools will deliver actionable insights into your buying cycle.

This webinar will be led by Joe Larkin, a technical specialist on the Google Analytics team, and it’s designed for intermediate users of Google Analytics. If you’re comfortable with the basics, but you’d like to do more with your data, then we hope you’ll join us next week!

Interview Zach Goldberg, Google Prediction API

Here is an interview with Zach Goldberg, who is the product manager of Google Prediction API, the next generation machine learning analytics-as-an-api service state of the art cloud computing model building browser app.
Ajay- Describe your journey in science and technology from high school to your current job at Google.

Zach- First, thanks so much for the opportunity to do this interview Ajay!  My personal journey started in college where I worked at a startup named Invite Media.   From there I transferred to the Associate Product Manager (APM) program at Google.  The APM program is a two year rotational program.  I did my first year working in display advertising.  After that I rotated to work on the Prediction API.

Ajay- How does the Google Prediction API help an average business analytics customer who is already using enterprise software , servers to generate his business forecasts. How does Google Prediction API fit in or complement other APIs in the Google API suite.

Zach- The Google Prediction API is a cloud based machine learning API.  We offer the ability for anybody to sign up and within a few minutes have their data uploaded to the cloud, a model built and an API to make predictions from anywhere. Traditionally the task of implementing predictive analytics inside an application required a fair amount of domain knowledge; you had to know a fair bit about machine learning to make it work.  With the Google Prediction API you only need to know how to use an online REST API to get started.

You can learn more about how we help businesses by watching our video and going to our project website.

Ajay-  What are the additional use cases of Google Prediction API that you think traditional enterprise software in business analytics ignore, or are not so strong on.  What use cases would you suggest NOT using Google Prediction API for an enterprise.

Zach- We are living in a world that is changing rapidly thanks to technology.  Storing, accessing, and managing information is much easier and more affordable than it was even a few years ago.  That creates exciting opportunities for companies, and we hope the Prediction API will help them derive value from their data.

The Prediction API focuses on providing predictive solutions to two types of problems: regression and classification. Businesses facing problems where there is sufficient data to describe an underlying pattern in either of these two areas can expect to derive value from using the Prediction API.

Ajay- What are your separate incentives to teach about Google APIs  to academic or researchers in universities globally.

Zach- I’d refer you to our university relations page

Google thrives on academic curiosity. While we do significant in-house research and engineering, we also maintain strong relations with leading academic institutions world-wide pursuing research in areas of common interest. As part of our mission to build the most advanced and usable methods for information access, we support university research, technological innovation and the teaching and learning experience through a variety of programs.

Ajay- What is the biggest challenge you face while communicating about Google Prediction API to traditional users of enterprise software.

Zach- Businesses often expect that implementing predictive analytics is going to be very expensive and require a lot of resources.  Many have already begun investing heavily in this area.  Quite often we’re faced with surprise, and even skepticism, when they see the simplicity of the Google Prediction API.  We work really hard to provide a very powerful solution and take care of the complexity of building high quality models behind the scenes so businesses can focus more on building their business and less on machine learning.

 

 

Happy Thanksgiving Images

Happy Thanksgiving Dear Readers

Click to Enlarge.

 

Images Courtesy- World-Wide Web

Note- American Origin I. P Addresses (which are not the same as actual people) are 40% of the readers on this website as can be seen by- Google Analytics Flow

Google Chrome introduces in-browser ads

Just saw a text ad on my chrome browser. Not a website just the browser.

Text ads courtesy Google Chrome.

No matter what website you go- well who has the browser can show you ads. I am glad the decade long stint of browsers as a sink hole for free stuff is going to go away soon.

Hmm.

Now if Microsoft comes up with in-Desktop Ads and slices the prices it would be fun.

Holiday season starts early!