Internet – Page 91 – DECISION STATS

Yahoo – A new product beginning

Preview of the Google Maps competitor – Yahoo Fire Eagle .

Things we liked and things we didnot-

Its quite decent and some ways more comprehensive than Google Maps ( like Georgia maps are shown)
I especially liked the map enabled applications –http://fireeagle.yahoo.net/gallery Continue reading “Yahoo – A new product beginning”

Analytics through the Browser : Strata

Here is an interesting concept of a data browser called Strata by a company called Kirix ( http://www.kirix.com/ ). It promises to connect your online , offfline data and help you perform analytics on it. It has a 30 days trial version . I am currently evaluating and will keep you posted.

This is one more example of analytics moving online ,from packaged software .

Knowledge by Google :Knol

A recnet product by Google is Knol (http://knol.google.com) . A knol is a unit of knowledge. As you can see from the features below, it is more like a wikipedia , or a collbrative scholarly tool . It has customized options for the kind of license you want, your self rating , viewer’s rating, collbration enabled or not. An extremely nifty tool, but hosted by the big G will have its share of suspicions among the academic community. Here is the snapshot of an empty knol page.And here is a link to a knol created by me at http://knol.google.com/k/ajay-ohri/data-mining-through-cloud-computing/d8o4tiw9xa68/3

Windows Live (Writer and Maps)

This post is being written using the offline blogging tool by Microsoft called Windows Live Writer. How good is it…? Its pretty near, no messy edges here.The ability to copy and past from the clipboard also makes it a welcome edition rather than waiting for the WP upload .And the formatting is really nicely done ,as by now we are more used to Win Word typing than anything else.

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Search Engine Optimization- Pat Stroh

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Pat Stroh-Search Engine Optimization Guru from Impaqt.com

Impaqt

1. What prompted you personally to join this field ?
Ans –First and foremost, I joined the search engine marketing field because it was experiencing tremendous growth and technological / analytical innovation. I felt that my background in database marketing, predictive analytics, and interfacing between technical and non-technical marketing audiences positioned me very well to contribute to the success of IMPAQT. In the field, there were no “out of the box” solutions. Instead, we would be developing new analytical solutions ourselves. That challenge and intellectual reward is what really put me at IMPAQT studying online, search engine marketing.

2. Hows life working at IMPAQT . Is there innovation you would like to share?

Ans-The search engine marketing industry continues to evolve very quickly. Every day there is a new development, in terms of either market structure (partnerships, take-overs, venture fundings, etc.) and technology (from Google or smaller players). Additionally, the broader marketing enterprise is shifting from traditional media to online media. Will that shift inherit many of the characteristics of the paid search / auction model of ad purchasing? So, you not only have to stay on top of the “here and now,” but also think nimbly about how the marketing enterprise is shifting. That makes working at IMPAQT a very high energy place. Consequently, here at IMPAQT we’ve developed SAS

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