Here is a website I built in less than 15 minutes for my fellow Bible Study and Church members. I am hoping to introduce the concepts of search engine optimization and social media to the people who have prayed for me all this year in 2009 and helped me out of very torrid personal times and battles.
It is called
Basically: you order dinner or burgers for friends all the time. Maybve all they ever needed was a prayer.
For Here or For to Go.
An innovate way to showcase collateral thanks to Oracle Open World.
The Post Event has an easily searchable archive with downloadable files and partner collateral.
See this-
http://myexpospace.com/oracle2009/vcr2009/vcr.cfm?search=advance
An even better site is their streaming site post event-( which is better than an HTML website —isnt it)
http://ondemandpreview.vportal.net/
However the website-http://myexpospace.com/ which has enabled Oracle to do this Post Event Content Management seems to be in a closed beta (as they update their websites)
Post event content management helps in getting out the word to people who were unable to see it, and the analytics from site visitor behavior can help you gauge viewer interest. I personally also like the concept of Virtual Conferences as well – as they can be done much more frequently than they are currently are-
Like the Cloud Slam event I was invited to speak earlier ( and missed because of time zone differences !)
https://decisionstats.wordpress.com/2009/04/10/cloud-nine/
and https://decisionstats.wordpress.com/2009/03/12/here-comes-the-cloud-slam/
If you have a small beatup laptop and want to rent say heavy hardware and expensive software, a technology demonstration is underway at www.analysis.utk.edu
We basically use a Citrix Server to run R, SAS and JMP ( among others on the Web through the browser)
Note- If you just run this on a normal Web Server with lots of hardware packed behind it- you can start giving cloud computing solutions to your clients for free.
And eliminate the OS ( Windows unless you like them ) and HW ( Read HP etc etc)
thus reducing Total Cost of Ownership for your final customers.
Is Revolution / SAS / SPSS Listening.
See Screenshot-
(Note this can be of terrific use for say software companies wanting to license out new markets in Asia as they can also analyze usage data and share the efficiencies with newer users. By adopting a Software as a Service Model ( by optimizing the revenue stream for cannibalization effects) they can also gain an advantage over more established players ( like R and SPSS /IBM can do with its need for more hardware and broader sales and distribution network)
Note- these are my personal views only and dont represent the University’s views. For more on University of Tennessee ‘s technology initiatives please go to http://oit.utk.edu/index.php where Scott Studham is using his expertise to revolutionalize the way education costs can be lowered using technology.
I just used an I Phone 3GS for the interviews at Data Mining 2009 . The next time some one comes to your company claiming to be a social media expert to do a podcast or webcast etc. –
you can show them the I Phone and use the Voice Memos function to record it yourself.
Caveat audio- records at 1 MB/Minute and more than 5 minutes can be boring to listeners as well as Iphone can send only 5 mb files by email to yourself)
If you insist on doing more than 5 minute interviews- you can save it on the 80 Gb disc of the IPhone and use ITunes to set up your Podcast.
I believe that traditional PR needs to adapt and learn these techniques less they fail to adopt to the technology changes and this is especially true for public relations for technology companies.
The I Phone has a lot of features and you can even combine them with websites like www.ustream.com to create a Video Podcast.
For free.
Here is the newest kick a** OS in town, and it’s called Ubuntu Nine One
Including personal cloud computing os like features, with grateful inputs from tech boys at G, A and Cannonical-
See/ Explore the Cloud Features here-
Here is an excellent page for people wanting to learn MATLAB
Citation-
http://www.mathworks.com/academia/student_center/tutorials/launchpad.html
TeraData has launched a terrific Facebook campaign. It’s got great video You Tube ads ( of the funny kind), lots of fans, and catchy slogans.
http://www.facebook.com/pages/Teradata/99985377449
This is an example of a company creating buzz by using social media. I kind of liked the idea of the free TeraData iphone application.
To quote recent announcements from Curt Monash’s blog (http://www.dbms2.com/2009/10/19/teradata-partners-2009/ ) –
Teradata is productizing “private cloud, including working with Amazon on EC2.
and most tellingly
Teradata has achieved a 300%ish speed-up in geospatial processing. I gather this is largely a byproduct of the parallel analytics work Teradata did around strengthening its SAS integration. However, there don’t seem to be a lot of Teradata geospatial users yet.
Curt Monash’s blog is a must read for any one interested in Business Intelligence careers. DBMS2 is a blog with all the inside info from a variety of industry sources since Dr Monash has been here since 1981 and probably was a Business Intelligence expert even beofre they came up with term “business analytics’ or “business intelligence”. You can contact/ follow him on Twitter at http://twitter.com/CurtMonash and http://www.dbms2.com/
Other example of Database companies using Social Media are at
http://www.facebook.com/pages/Aster-Data-Systems/5601042375
and
http://www.facebook.com/pages/OracleCRM/96039541606
and
http://www.facebook.com/group.php?gid=11383832330
I also liked updates from the SPSS and the SAS pages-
http://www.facebook.com/pages/SPSS/54648805831
and
http://www.facebook.com/SASPublishing
( Note only the people at SAS Publishing have managed to use the new custom domain name feature by Facebook)
This is again something that strikes me again and again-
People great at writing code in very technical things like Linux or even Super Computing find it difficult to study and make improvements in their Twitter , Blog or Facebook pages. Even though the technical effort and time taken to learn them is less than 5 % of the time taken to learn new technologies AND more importantly the incremental benefit from using more Video Presentations, a better looking Blog or more active Tweeting is SIGNIFICANT in terms of MARKETING ROI.
Social Media Value for a growing technology company/ authors/ open source communities =
Incremental Publicity from FB , Twitter, Blog DIVIDED by Incremental cost of Twitter, Facebook, Blogging ( say 4 hours a week cumulative)
The maths says that Social Media makes sense in terms of return on time taken to publicize your book, your writing or your technology. AND it’s mostly cheaper than other marketing sources.
Good Software sometimes makes way for Average Software WITH Creative Marketing.
DECISION STATS 