SAS Sentiment Analysis wins Award

From Business Wire, the new Sentiment Analysis product by SAS Institute (created by acquisition Teragram ) wins an award. As per wikipedia

http://en.wikipedia.org/wiki/Sentiment_analysis

Sentiment analysis or opinion mining refers to a broad (definitionally challenged) area of natural language processingcomputational linguistics and text mining. Generally speaking, it aims to determine the attitude of a speaker or a writer with respect to some topic. The attitude may be their judgment or evaluation (see appraisal theory), their affective state (that is to say, the emotional state of the author when writing) or the intended emotional communication (that is to say, the emotional effect the author wishes to have on the reader).

It was developed by Teragram. Here is another Sentiment Analysis tool from Stanford Grad school at http://twittersentiment.appspot.com/search?query=sas

See-

Sentiment analysis for sas

Image Citation-

http://threeminds.organic.com/2009/09/five_reasons_sentiment_analysi.html

Read an article on sentiment analysis here at http://www.nytimes.com/2009/08/24/technology/internet/24emotion.html

And the complete press release at http://goo.gl/iVzf`

SAS Sentiment Analysis delivers insights on customer, competitor and organizational opinions to a degree never before possible via manual review of electronic text. As a result, SAS, the leader in business analytics software and services, has earned the prestigious Communications Solutions Product of the Year Award fromTechnology Marketing Corporation (TMC).

“SAS has automated the time-consuming process of reading individual documents and manually extracting relevant information”

“SAS Sentiment Analysis has shown benefits for its customers and it provides ROI for the companies that use it,” said Rich Tehrani, CEO, TMC. “Congratulations to the entire team at SAS, a company distinguished by its dedication to software quality and superiority to address marketplace needs.”

Derive positive and negative opinions, evaluations and emotions

SAS Sentiment Analysis’ high-performance crawler locates and extracts sentiment from digital content sources, including mainstream websites, social media outlets, internal servers and incoming news feeds. SAS’ unique hybrid approach combines powerful statistical techniques with linguistics rules to improve accuracy to the detailed feature level. It summarizes the sentiment expressed in all available text collections – identifying trends and creating graphical reports that describe the expressed feelings of consumers, partners, employees and competitors in real time. Output from SAS Sentiment Analysis can be stored in document repositories, surfaced in corporate portals and used as input to additional SAS Text Analytics software or search engines to help decision makers evaluate trends, predict future outcomes, minimize risks and capitalize on opportunities.

“SAS has automated the time-consuming process of reading individual documents and manually extracting relevant information,” said Fiona McNeill, Global Analytics Product Marketing Manager at SAS. “Our integrated analytics framework helps organizations maximize the value of information to improve their effectiveness.”

SAS Sentiment Analysis is included in the SAS Text Analytics suite, which helps organizations discover insights from electronic text materials, associate them for delivery to the right person or place, and provide intelligence to select the best course of action. Whether answering complex search-and-retrieval questions, ensuring appropriate content is presented to internal or external constituencies, or predicting which activity or channel will produce the best effect on existing sentiments, SAS Text Analytics provides exceptional real-time processing speeds for large volumes of text.

SAS Text Analytics solutions are part of the SAS Business Analytics Framework, backed by the industry’s most comprehensive range of consulting, training and support services, ensuring customers maximum return from their IT investments.

Recognizing vision

The Communications Solutions Product of the Year Award recognizes vision, leadership and thoroughness. The most innovative products and services brought to the market from March 2008 through March 2009 were chosen as winners of this Product of the Year Award and are published on the INTERNET TELEPHONY and Customer Interaction Solutions websites.

Why Do Indian BPO companies struggle more than Indian IT companies ?

1)different sales cycle and methods of evaluation- cost is the reason to outsource in BPO, capability AND cost is the reason to seek technology outsourcing. Sales cycle are longer and much bigger in IT companies, while BPO companies have a shorter sales invetment hence push for faster sales than a long sales cycle with mega deals

2)consultants are very good at generic processes, outsourcing requires a detail orientation and dealing with lower middle management to get the transitions requirements done correctly….

3) Most BPO’s hire the bottom half of top consulting firms or star salesmen who used to be stars. Sad but true .Ex consultants join PE funds if they are good, start ups if they are ok, BPO’s get the worst in that lot as they pay the least. Same for technology salesmen .

4) BPO is yet to mature in sales, pre sales processes and have a longer term view. It is a younger industry and I am sure IT outsourcing struggled in its initial days too.

5) Internal BPO HR practises-

Much higher levels of attrition in BPO lead to lower quality of delivery than in technology. Also experienced BPO delivery people,with zero sales experience, who stick around sometimes get to partner the new sales people onsite not because its good for the firm but only way to retain these people

6)Competition in BPO is quite ridiculous with rates touching 14-15 $ per hour for large deals, and quite many salesmen end up making discounts just to make that quarter or undercut the competition for strategic reasons.”

Margins are higher in IT companies in India .

Genpact and WNS are exceptions to this rule  due to sheer size and parental pedigree (GE and BA respectively), but most Indian BPOs/BTOs/KPOs less than 4000 people will suffer the above issues

Outsourcing Analytics:Maintaining Quality

1 use an instant messenger like skype so people dont exchange too many emails and can clarify things in a two minute call

2 stick to SLAs. if someone didnt design the SLA ‘s correctly have weekly metrics report. weekly team meetings and monthly higher up review meetings help.

3 Insist on offshore quality management like ISO 9001 or Green Belt, which are the default in It services.

4 insist on an attrition or team retention clause in your SLA. team members leaving will be biggest drop in your quality.

5 Have once a year on site trips . helps the training and the bonding too. its cheaper for off shore team members to fly on site , because the have lower actual costs.

6 have penalty clauses in SLA, insist on free credits for missed deadlines or bad quality project, its only fair..

7 always have an exit clause which specifies that offshore vendor will pay for transitioning process to newer member and have a liability clause too, its mostly taken care by their insurance company

8 Having a wiki helps in documentation , insist on all codes,logs to be sent to you with comments so as to review how the project was completed rather than only when something is wrong

9 trust in god, but lock your vendor’s contract