Apparently it is true as per the Register, but details in a paper next month- It is called Google Caffeine.
Caffeine expands on BigTable to create a kind of database programming model that lets the company make changes to its web index without rebuilding the entire index from scratch. “[Caffeine] is a database-driven, Big Table–variety indexing system,” Lipkovitz tells The Reg, saying that Google will soon publish a paper discussing the system. The paper, he says, will be delivered next month at the USENIX Symposium on Operating Systems Design and Implementation (OSDI).
MapReduce, he says, isn’t suited to calculations that need to occur in near real-time.
MapReduce is a sequence of batch operations, and generally, Lipkovits explains, you can’t start your next phase of operations until you finish the first. It suffers from “stragglers,” he says. If you want to build a system that’s based on series of map-reduces, there’s a certain probability that something will go wrong, and this gets larger as you increase the number of operations. “You can’t do anything that takes a relatively short amount of time,” Lipkovitz says, “so we got rid of it.”
With Caffeine, Google can update its index by making direct changes to the web map already stored in BigTable. This includes a kind of framework that sits atop BigTable, and Lipkovitz compares it to old-school database programming and the use of “database triggers.”
but most importantly
In 2004, Google published research papers on GFS and MapReduce that became the basis for the open source Hadoop platform now used by Yahoo!, Facebook, and — yes — Microsoft. But as Google moves beyond GFS and MapReduce, Lipokovitz stresses that he is “not claiming that the rest of the world is behind us.”
But oh no!
“We’re in business of making searches useful,” he says. “We’re not in the business of selling infrastructure
But I say why not- Search is good and advertising is okay
There is more (not evil) money in infrastructure (of big data) as there is in advertising. But the advertising guys disagree