Google Web Intelligence (Beta)

Here is a screenshot from the kind of insights that can be created by the new Intelligence features in the free Google Analytics.

It can be used in websites as well as technical support websites to help create customer segments based on Behavior of visitors.


Avg. Time on Site

00:03:23 81%
expected: 00:01:23-00:01:59
Total Traffic Significance:
00:06:29 180%
expected: 00:01:59-00:02:48
Landing Page: /
36 Visits (15.3% of total)
Significance:

Bounce Rate

51.49% 29%
expected: 71.50%-73.53%
Total Traffic Significance:
49.69% 30%
expected: 67.03%-73.71%
Visitor Type: New Visitor
163 Visits (69.4% of total)
Significance:
53.23% 27%
expected: 68.88%-76.93%
Country/Territory: United States
124 Visits (52.8% of total)
Significance:
55.56% 26%
expected: 70.66%-79.68%
Visitor Type: Returning Visitor
72 Visits (30.6% of total)
Significance:

Pageviews

578 162%
expected: 199-221
Total Traffic Significance:
333 233%
expected: 95-108
Country/Territory: United States
124 Visits (52.8% of total)
Significance:
428 178%
expected: 136-170
Visitor Type: New Visitor
163 Visits (69.4% of total)
Significance:
213 168%
expected: 70-84
Medium: referral
93 Visits (39.6% of total)
Significance:
116 86%
expected: 61-87
Source: google
56 Visits (23.8% of total)
Significance:
150 122%
expected: 62-76
Visitor Type: Returning Visitor
72 Visits (30.6% of total)
Significance:

Visitors

201 74%
expected: 111-120
Total Traffic Significance:

Visits

235 97%
expected: 112-124
Total Traffic Significance:
124 112%
expected: 0-58
Country/Territory: United States
124 Visits (52.8% of total)
Significance:
75 115%
expected: 0-41
Source: (direct)
75 Visits (31.9% of total)
Significance:
163 95%
expected: 0-85
Visitor Type: New Visitor
163 Visits (69.4% of total)
Significance:
93 144%
expected: 0-41
Medium: referral
93 Visits (39.6% of total)
Significance:
72 76%
expected: 0-43
Visitor Type: Returning Visitor
72 Visits (30.6% of total)
Significance:
51 107%
expected: 0-25
Source: linkedin.com
51 Visits (21.7% of total)
Significance:
48 98%
expected: 0-26
Referral Path: linkedin.com/news
48 Visits (20.4% of total)
Significance:

No news like Bad News

The news on funders replacing founders at Evolution Cromputing causes a big uptick in blog traffic.

Which dont matter since blog shifted to wordpress.com so bandwidth paid by Matt Muelberg

and ads are only worth 200$ per month ( not a penny less or penny more).

Viva the First Amendement. and the Fifth

Screenshot-22

Adobe gulps Omniture

Another analytics takeover. Adobe needing to do something exciting and cash generating made a smart play with a 50 % premium for Omniture- with the amount of web traffic that adobe is embedded into (from documents ,graphics and videos especially) Adding in analytics can only mean better growth prospects for both given the pressure they are likely to face soon from competing products ( MS Silverlight and Yahoo Index Tools, Google Analytics respectively).

From the Press Release (note the cute diagram)

Adobe to Acquire Omniture

On Sept. 15, 2009, Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc.                 (Nasdaq:OMTR) announced the two companies have entered into a definitive agreement                               for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a                          fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence                                a tender offer to acquire all of the outstanding common stock of Omniture for $21.50   

per share in cash.

Adobe’s acquisition of Omniture furthers its mission to revolutionize the way the world engages             with ideas and information. By combining Adobe’s content creation tools and ubiquitous                     clients with Omniture’s Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all   digital content, platforms and devices.

Adobe and Omniture

The combination of the two companies will increase the value Adobe delivers to customers.                     For designers, developers and online marketers, an integrated workflow—with optimization   capabilities embedded in the creation tools—will streamline the creation and delivery of                relevant content and applications. This optimization will enable advertisers and advertising       agencies, publishers,  and e-tailers to realize greater ROI from their digital media investments                  and improve their end users’ experience

And the official fact sheet

ADOBE

  1. FOUNDED: 1982
  2. PRESIDENT & CEO: Shantanu Narayen
  3. MARKET CAP: $18.19 billion (as of 9/11/09)
  4. FY 08 REVENUE: US $3.58 billion (FYE Nov. 28, 2008)

Omniture

  1. CO-FOUNDER & CEO: Josh James
  2. FOUNDED: 1996
  3. MARKET CAP: $1.29 billion (as of 9/11/09)
  4. FY 08 REVENUE: US $295.6 million (FYE Dec. 31, 2008)

From-

http://www.adobe.com/aboutadobe/invrelations/adobeandomniture.html