Big Noise on Big Data

Increasingly Big Data is used in writing where Business Analytics was used, and data mining is thrown in as a word just to keep liberal art majors happy that they are reading a scientific article.

Some Big Words I have noticed in my Short life-

Big Data? High Performance Analytics? High Performance Computing ? Cloud Computing? Time Sharing? Data Mining? SEMMA? CRISP-DM? KDD? Business Intelligence? Business Analytics and Optimization? (pick a card and any card)

(or Just Moore’s Law catching up with the analytics)

Some examples-

Replace Big Data with Analytics in these articles and let me know if you can make out much of a difference

Big Data on Campus

http://www.nytimes.com/2012/07/22/education/edlife/colleges-awakening-to-the-opportunities-of-data-mining.html

From the man who famously said BI is dead, is now burying Business Analytics within the new buzzword , SAS CMO Jim Davis

How to transform big data from an obstacle into an asset

http://blogs.sas.com/content/corneroffice/2012/07/22/how-to-transform-big-data-from-an-obstacle-into-an-asset/

(Related- Is big data over hyped? by Jim Davis

http://www.sas.com/knowledge-exchange/business-analytics/featured/is-big-data-over-hyped/index.html )

I am sure by 2015, Jim Davis, NYT and the merry men of analytics will find some other buzzwords to rally the troops. In the meantime, let me throw out the flag and call it Big .