Dear Google has added its privacy policy to the main page to conform with California law. Here is a question to the masters of the algorithm that I sent to their query system ”

Dear Google ,

I understand that IP Addresses are stored routinely by you, that these IP addresses can be used as unique keys for analytical purposes, but also be used for identifying and locating privacy of people (like in China) with disproportionate technical effort. Why don’t you run a randomizing algorithm that masks the IP addresses but keeps the uniqueness factor alive, and delete the original IP addresses, thus sparing yourself any privacy concerns. The algorithm should be made in a manner that any masked unique  IP number cannot be unmasked , and all same IP addresses have same masked IP addresses.You retain analytical value, consumers retain privacy and we settle this debate once and for all.”
This is in response to its slightly biased privacy policy whose fine print is here ”

Data integrity

Google processes personal information only for the purposes for which it was collected and in accordance with this Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Accessing and updating personal information

When you use Google services, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic,  require disproportionate technical effort , jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. Some of our services have different procedures to access, correct or delete users’ personal information. We provide the details for these procedures in the specific privacy notices or FAQs for these services.”

This leaves enough loopholes for Google to pick and choose its privacy policy AND its response. Nice spin, but people understanding law, public relations, databases AND algorithms do exist in the non Google world. The New York Times blog “Bits”: is at the forefront. And its a very good blog for all tech news besides the renowned mashable ( and Silicon Valley Insider (

Watch this space.

Best Marketing Website of 2008

Note- This is not an endorsement. This website is most effective in its purpose and utilizes many cutting web 2.0 tools. This is purely a technical evaluation.

We liked the other newly revamped website as well. Great theme design and better graphics but

a bit too loaded.Given the rise in budgets and dependence on survey data, analytical targeting, political

response models might just be around by 2012 !!

Have a happy 4th July if you are from the US.

Orkut and the Quiet Open Social Revolution

Orkut has worked very hard with

1) avoiding clutter unlike the FB (apps go in the left)

2) customized page themes

3) integration with the gtalk

4) scraps/ wall posts updates

5) some better games than FB. yes i especially liked Space invader

almost like a flash game

which hasnot

been seen in some time. And most FB games were there !!

This is one Google product they are keeping much quiet about- wonder if they are

changing their high profile ways with the justice department sniffing on the yahoo deal.

Heres a preview – Go and revive that old Orkut account of yours

Eve Online

A beautiful role playing game is Eve Online available at Its like a Star Wars fantasy game and the graphics are mind blowing . The downside- its so addictive that you are forewarned.

Also it employs economists who monitor the interactions of the thousands of people and millions of online interactions and take steps to ensure balance and fair play. Thus a useful simulation of people without the diruptive pain of the real world.

The R wars- continued

Here is an excellent presentation on R vs SPSS vs SAS. Its favorablein analysis towards R, but still a very informative piece.

The original link is from –

Here are a few snapshots for comparing multiple packages-

Other Comparisons with Base SAS (a SAS Institute Copyrighted Product ) can be found at

or by searching packages at


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