Google Instant is a relatively newer feature in Google Search Engine- it suggests websites at each type of keyword rather than wait for you to type the whole keyword.
The impact on user experience is incredible- rather than search or scroll through the results- you are more likely to click on the almost one of the ten websites you would have seen by the time you finished typing- or just clicking on the relevant ad (which probably changes on the right margin as fast as the websites below)
This spells a death for all those who indulged in black hat SEO– or link building, link exchanging- as these techniques pushed up your rank in search page only incrementally and rarely to the top 2-3 for a keyword.
Remember the size of the screen is such that each Google instant snapshot basically shows you or rather makes you focus on the top ranked search (and then presumably type on to get a newer result- rather than scroll down as the case was before).
It would be interesting to see or research the effect of keywords in the auction pricing, as well as compare those keyword pricing with Bing.com- Maybe there should be a website api tool for advertisers -like Adwords Instant that would show them the price instantly of keywords,comparison with Bing AND the search engine results for the keyword in a visual way.
Anyways- it is a incredible innovation and it is good Google is back to the math after the flings with being “Mad Men” of advertising.
and yes- I heard there is a new movie coming- it is called “The Search Engine” 🙂
An interesting web hack is Google Images Instant athttp://hartlabs.net/instant/images/