Interview Steve Sarsfield Author The Data Governance Imperative

Here is an interview with Steve Sarsfield, data quality evangelist and author of Data Quality Imperative.


Ajay- Describe your early career to the present point. At what point did you decide to specialize or focus on data quality and data governance? What were the causes for it?


Steve- When I was growing up, not many normal people had aspirations of becoming data management professionals. Back in those days, we had aspirations to be NFL wide receivers, writers, and engineers,and lawyers.  Data management careers tend to find you.

My career path has wandered through technical support, technical writer and managing editor, consulting,and product management for Lotus development. I’ve been working for the past nine years at a major data quality vendor – the longest job I’ve had to date. The good news is that this latest gig has given me a chance to meet with a LOT of people who have been implementing data quality and data governance projects.

When you get involved with the projects, you’ll begin to realize the power it has. You begin to love data governance for the efficiencies it brings, and for the impact it will have on your organization as it becomes more competitive.


Ajay- Some people think data quality is a boring job and data governance is an abstract philosophy. How would you interest a young high school /college student, with the right aptitude, in taking a business intelligence career and be focused on it.


Steve- In my opinion if you promote a geeky view of data governance the message will tend to fall flat. If there’s one thing I have written most about, it is about bridging the gap between technology and business.Those who succeed in this field now and in the future will be people who are a bit of a jack-of-all-trades.

You need to be a good technologist, critical thinker, marketer, and strategist, and you need to use those skills every day to succeed. Leadership skills are also important, especially if you are trying to bootstrap a data governance program at your corporation. Those job attributes are not boring, they are challenging and exciting.

In terms of being persuasive about getting involved in a data career, it’s clear that data is not likely to decrease in volume in the coming years, quite the contrary, so your job will have a reasonable amount of security.  Nor will there be less of a need in the future for developing accurate business metrics from the data.

In my book, I talk about the fact that the decision of a corporation to move toward data governance is really a choice between optimism and fear. Your company must decide to either be haunted by a never-ending vision that there will only will be more data, more mergers and more complexity in the years to come, orthey will decide to take charge for a more hopeful future that will bring more opportunity, more efficiency and a more agile working environment. When you choose data governance as a career, you choose to provide that optimism for your employer.


Ajay-What are the salient points in your book Data Governance Imperative. Do you think data governance is an idea whose time has come.


Steve-The book is about the increasing importance of data to a business. As your company collects more and more data about customers, products, suppliers, transactions and billing, it becomes more difficult to accurately maintain that information without a centralized approach and a team devoted to the data management mission.

The book comes from discussions with folks in the business who are trying to get a data governance program started in their corporation.  They are the data champions who “get it”, but are yet to convince their management that data is crucial to the success of the company.

The fact is, there are metrics you can follow, processes that you can put in place, conversations that you can have, and technology that you can implement in order to make your managers and co-workers see the importance of data governance.  We know this because it has worked for so many companies who are far more advanced in managing their data than most.

The most evolved companies will have support from executive management and the entire company to define reusable processes for data governance and a center of excellence is formed around it. Much of the book is about garnering support and setting up the processes to prove enterprise data’s importance.  Only when you do that will your company evolve its data governance strategy.


Ajay- Garbage Data In and Garbage Data Analysis Out. What percentage of a BI installation budget goes to input data quality at data entry center. What is the kind of budget you would like it to be.


Steve- I’m sure this varies depending upon many factors, including the number of sources, age and quality of the source data, etc. Anecdotally, the percentage of budget five years ago was near zero. You really only saw realization of the problem LATE in the project, after the first data warehouse loading occurred. What has happened over the years is that we’ve gotten a lot smarter about this, perhaps as a result of our past failures. In the past, if the data worked well in the source systems it was assumed that it would work in the target.

A lot of those projects failed because the team incorrectly scoped the project with regard to the data integration. Today we have the wisdom and experience to know that this is not true.  In order to really assess our needs for data quality, we know we need to profile the data as one of the first tasks in the process.  This will help us create a more accurate timeline and budget and ensure management that weknow what we’re doing with regard to data integration and business intelligence.


Ajay- Do you think Federal Governments can focus stimulus spending smarter with better input data quality?


Steve- Believe it or not, I’m encouraged by the US Government’s plan on data quality. To varying degrees,Presidents Clinton, Bush and Obama have all supported plans for greater transparency and openness. To accomplish that, you have to govern data. In Washington, many government agencies now have a Chief Information Officer. The government is recruiting leading universities like MIT to work toward better data governance in government.  The sheer number of databases even within a single US government agencywill be a huge challenge, but the direction is good.

This year’s MIT Information Quality Symposium, for example, had a very solid government track with speakers from the Army, Air Force, Department of Defense, EPA, HUD, and National Institute of Health to name just a few.

Other than the US, it gets even cloudier.  There are governments ahead of the US, like UK and Germany, and those who still need to catch up.


Ajay- Name some actual anecdotes in which 1) bad data quality led to disaster 2) good data quality gave great insights


Steve- There are certainly plenty of typical examples I always like the unusual examples, like:

A major motorcycle manufacturer used data quality tools to pull out nicknames from their customer records. Many of the names they had acquired for their prospect list were from motorcycle events and contests where the entries were, shall we say, colorful. The name fields contained data like “John the Mad Dog Smith” or “Frank Motor-head Jones”. The client used the tool to separate the name from the nickname, making it a more valuable marketing list.

One major utility company used data quality tools to identify and record notations on meter-reader records that were important to keep for operational uses, but not in the customer billing record. Upon analysis of the data, the company noticed random text like “LDIY” and “MOR” along with the customer records. After somework with the business users, they figured out that LDIY meant “Large Dog in Yard” which was particularly important for meter readers. MOR meant “Meter in Right, which was also valuable. The readers were given their own notes field, so that they could maintain the integrity of the name and address while also keeping this valuable data. IT probably saved a lot of meter readers from dog bite situations.

Financial organizations have used data quality tools to separate items like “John and Judy Smith/221453789 ITF George Smith”. The organization wanted to consider this type of record as three separate records “John Smith” and “Judy Smith” and “George Smith” with obvious linkage between the individuals. This type of data is actually quite common on mainframe migrations.

A food manufacturer standardizes and cleanses ingredient names to get better control of manufacturing costs. In data from their worldwide manufacturing plants, an ingredient might be “carrots” “chopped frozen carrots” “frozen carrots, chopped” “chopped carrots, frozen” and so on. (Not to mention all the possible abbreviations for the words carrots, chopped and frozen.) Without standardization of these ingredients, there was really no way to tell how many carrots the company purchased worldwide.

There was no bargaining leverage with the carrot supplier, and all the other ingredient suppliers, until the data was fixed.In terms of disasters, I’d recommend the IAIDQ’s web site – IQ Trainwrecks.http://www.iqtrainwrecks.com/ The IAIDQ does a great job and I contribute when I can.


Ajay- What are the essential 5 things a CEO should ask his CTO to ensure good data quality in an enterprise.


Steve- What a great question. I can think of more than five, but let’s start with:


1) What is poor quality data costing us?
This should inspire your CTO to go out and seek problem areas in partnership with the business and ways to improve processes.

2) Do I have to make decisions on gut-feel, or should I trust the business intelligence you give our employees?  What confidence level do you have in our BI?

The CEO should be confident in the metrics delivered with BI and he should make sure the CTO has the same concerns.

3) Are we in compliance with all laws regarding our governance of data?

CEOs are often culpable for non-compliance, so he/she should be concerned about any laws that govern the company’s industry. Even in unregulated industries, organizations must comply with spam laws and “do not mail” laws for marketing.

4) Are you working across business units to work towards data governance, or is data quality done in silos?

When possible data quality should be a process that is reusable and able to be implemented in similar manner across business units.

5) Do you have the access to data you need?

The CEO should understand if any office politics are getting in the way of ensuring data quality and this question opens the door to that discussion.

Ajay- What does Steve Sarsfield do when not writing blogs and books.


Steve-These days, when I’m not thinking about data or my blog, I’m thinking about my fantasy football team and the upcoming season. I’ve got a ticket to the New England Patriots opening game vs the Buffalo Bills and I’m looking forward to it. On the weekends, you may find me playing a game of mafia wars on Facebook or cooking up a big pot of chili for the family.


Biography-


Steve Sarsfield is a Data governance business expert, speaker, author of The Data Governance Initiative ( at http://www.itgovernance.co.uk/products/2446 ) and blogger at http://data-governance.blogspot.com/. Product marketing professional  at a major data quality vendor and author of the book “The Data Governance Imperative”.He was Guest speaker at MIT Information Quality Symposium (July 2007 and July 2008),  at the International Association for Information and Data Quality (IAIDQ) Symposium (December 2006) and at SAP CRM 2006 summit.

Interview Gary D. Miner Author and Professor

Here is an interview with Gary Miner, Phd who has been in the data mining business for almost 30 years and a pioneer in healthcare studies pertaining to Alzheimer’s diseases. He is also co author of “the Handbook of Statistical Analysis and  Data Mining Applications”. Gary writes on how he has seen data mining change over the years, health care applications as well as his book and quotes from his experience.

GaryMinersmall

Ajay- Describe your career in science starting from college till today. How would you interest young students in science careers today in the mid of the recession

Gary – I knew that I wanted to be in “Science” even before college days, taking all the science and math courses I could in high school. This continued in undergraduate college years at a private college [Hamline University, St. Paul, Minnesota……..older than the State of Minnesota, founded in 1854, and had the first Medical School, later “sold” to the University of Minnesota] as a Biology and Chemistry major, with a minor in education. From there is did a M.S. conducting a “Physiological genetics research project”, and then a Ph.D. at another institution where I worked on Genetic Polymorphisms of Mouse blood enzymes. So through all of this, I had to use statistics to analyze the data. My M.S. was analyzed before the time of even “electronic calculators”, so I used, if you can believe this, a “hand cranked calculator”, rented, one summer to analyze my M.S. dataset. By the time my Ph.D. thesis data was being analyzed, electronic calculators were available, but the big main-frame computers were on college campuses, so I punched the data into CARDS, walked down the hill to the computing center, dropped off the stack of cards, to come back the next day to get “reams of output” on large paper [about 15” by 18”, folded in a stack, if anyone remembers those days …]. I then spent about 30 years doing medical research in academic environments with the emphasis on genetics, biochemistry, and proteonomics in the areas of mental illness and Alzheimer’s Disease, which became my main area of study, publishing the first book in 1989 on the GENETICS OF ALZHEIMER’S DISEASE.

Today, in my “semi-retirement careers”, one side-line outreach is working with medical residents on their research projects, which I’ve been doing for about 7 or 8 years now. This involves design of the research project, data collection, and most importantly “effective and accurate” analysis of the datasets. I find this a way I can reach out to the younger generation to interest them not only in “science”, but in doing “science correctly”. As you probably know, we are in the arena of the “Duming of America”; anti-science, if you wish. I’ve seen this happening for at least 30 years, during the 1980’s, 1990’s, and continuing into this Century. Even the medical residents I get to work with each year have been going “downhill” yearly in their ability to “problem solve”. I believe this is an effect of this “dumning of America”.

There are several books coming out on this Dumning of America this summer; one the first week of June, another on July 12, and another in September [see the attached PPT for slides with the covers of these 3 books}. It is a real problem, as Americans over the past few decades have moved towards “wanting simple answers”, and most things in the “real world”, e.g. reality are not simple………..that’s where Science comes in.

A recent 2008 study done by the School of Public Health at Ohio University showed that up to 88% of the published scientific papers in a top respected cancer journal either used statistics INCORRECTLY, and/or the CONCLUSION was INCORRECT. When I and my wife both did Post-Docs in Psychiatric Epidemiology in 1980-82, basically doing an MPH, the first words out of the mouth of the “Biostats – Epidemiology” professor in the first lecture to the incoming MPH students was “We might as well through out most of the medical research literature of the past 25 years, as it has either not been designed correctly or statistics have been used incorrectly”!!! ……That caught my attention. And following medical research [and medicine in general] I can tell you that “not much has changed in the past 25 years since then”, and thus that puts us “50 years behind in medical research” and medicine. ANALOGY: If some of our major companies, that are successfully using predictive analytics to organize and efficiently run their organizations, took on the “mode of operation” of medicine and medical research, they’d be “bankrupt” in 6 months” …. That’s what I tell my students.

Ajay- Describe some of the exciting things data mining can do to lower health care costs and provide more people with coverage.

Gary- As mentioned above, my personal feeling is that “medicine / health care” is 50 years “behind the times”, compared to the efficiency needed to successfully survive in this Global Economy; corporations and organizations like Wal-Mart, INTEL, many of our Pharmaceutical Companies, have used data mining / predictive analytics to survive successfully. Wal-Mart especially: Wal-Mart has it’s own set of data miners, and were writing their own procedures in the early 1990’s ………..before most of us ever heard of data mining; that is why Wal-Mart can go into China today, and open a store in any location, and know almost to 99% accuracy 1) how many check out stand needed, 2) what products to stock, 3) where in the store to stock them, and 4) what their profit margin will be. They have done this through very accurate “Predictive Analytics” modeling.

Other “ingrained” USA corporations have NOT grabbed onto this “most accurate” technology [e.g. predictive analytics modeling], and reaping the “rewards” of impending bankruptcy and disappearance today. Examples in the news, of course, our our 3 – big automakers in Detroit. If they had engaged effective data mining / modeling in the late 1990’s they could have avoided their current problems. I see the same for many of our oldest and larges USA Insurance Companies………..they are “middle management fat”, and I’ve seen their ratings go down over the past 10 years from an A rating to even a C rating [for the company in which I have my auto insurance ? you might ask me why I stay? …. An agent who is a friend, BUT it is frustrating, and this companies “mode of operation” is completely “customer un-friendly”.], while new insurance companies have “grabbed” onto modern technology, and are rising stars.

So my influence on the younger generation is to have my students do research and DATA ANALYSIS correctly.

Ajay- Describe your book ” HANDBOOK OF STATISTICAL ANALYSIS & DATA MINING APPLICATIONS”. Who would be the target audience of this and can corporate data miners gain from it as well.

Gary- There are several target audiences: The main audience we were writing for, after our Publisher looked at what “niches” had been un-met in data mining literature, was for the professional in smaller and middle sized businesses and organizations that needed to learn about “data mining / predictive analytics” “fast”…..e.g. maybe situations where the company did not have a data anlaysis group using predictive analytics, but the CEO’s and Professionals in the company knew they needed to learn and start using predictive analytics to “stay alive”. This seemed like potentially a very large audience. The book is oriented so that one does NOT have to start at chapter 1, and read sequentially, but instead can START WITH A TUTORIAL. Working through a tutorial, I’ve found in my 40 years of being in education, is the fastest way for a person to learn something new. And this has been confirmed………..I;ve had newcomers to data mining, who have already gotten the HANDBOOK, write me and say: “I’ve gone through a bunch of tutorials, and finding that I am really learning ‘how to do this’……..I’ve ready other books on ‘theory’, but just didn’t get the ‘hang of it’ from those”. My data mining consultants at StatSoft, who travel and work in “real world” situations every day, and who wrote maybe 1/3 of the tutorials in the HANDBOOK, tell me: “A person can go through the TUTORIALS in the HANDBOOK, and know 70% of what we who are doing predictive analytics consulting every day know !!!”

But there are other audiences: Corporate data miners can find it very useful also, as a “way of thinking as a data miner” can be gained from reading the book, as was expressed by one of the Amazon.com 5-STAR reviews: “What I like about this book is that it embeds those methods in a broader context, that of the philosophy and structure of data mining, especially as the methods are used in the corporate world. To me, it was really helpful in thinking like a data miner, especially as it involves the mix of science and art.”

But we’ve had others who have told us they will use is as an extra textbook in their Business Intelligence and Data Minng courses, because of the “richness” of the tutorials. Here’s a comment on the Amazon reviews from a Head of Business School who has maybe over 100 graduate students doing data mining:

“5.0 out of 5 stars. At last, a useable data mining book”

This is one of the few, of many, data mining books that delivers what it promises. It promises many detailed examples and cases. The companion DVD has detailed cases and also has a real 90 day trial copy of Statistica. I have taught data mining for over 10 years and I know it is very difficult to find comprehensive cases that can be used for classroom examples and for students to actually mine data. The price of the book is also very reasonable expecially when you compare the quantity and quality of the material to the typical intro stat book that usually costs twice as much as this data mining book.

The book also addresses new areas of data mining that are under development. Anyone that really wants to understand what data mining is about will find this book infinitively useful.”

So, I think the HANDBOOK will see use in many college classrooms.

Ajay- A question I never get the answer to is which data mining tool is good for what and not so good for what. Could you help me out with this one? What in your opinion, among the data mining and statistical tools used by you in your 40 years in this profession would you recommend for some uses, and what would you not recommend for other uses ( eg SAS,SPSS,KXEN,Statsoft,R etc etc)

Gary- This is a question I can’t answer well; but my book co-author, Robert Nisbet, Ph.D. can. He has used most of these softwares, and in fact has written 2 reviews over the past 6 years in which most of these have been discussed. I like “cutting edge endeavors”, that has been the modus operandi of my ‘career’, so when I took this “semi-retirement postion” as a data mining consultant at StatSoft, I was introduced to DATA MINING, as we started developing STATISTICA Data Miner shortly after I arrived. So most of my experience is with STATISTICA Data Miner, which of course has always been rated NO 1 in all the reviews on data miner software done by Dr. Nisbet – I believe this is primarily due to the fact that STATISTICA was written for the PC from the beginning, thus dos not have any legacy “main frame computer” coding in its history, and secondly StatSoft has been able to move rapidly to make changes as business and government data analysis needs change, and thirdly and most importantly, STATISTICA products have very “open architecture”, “flexibility”, and “customization” with every “built together / workable together” as one package. And of course the graphical output is second to none – that is how STATISTICA originally got its reputation. So I find no need of any other software, as if I need a new algorithm, I can program it to work with the “off the shelf” STATISTICA Data Miner algorithms, and thus get anything I need with the full graphical and other outputs seamlessly available.

Ask Bob Nisbet to answer this question, as he has the background to do so.

Ajay- What are the most interesting trends to watch out for in 2009-2010 in data mining in your opinion.

Gary- Things move so rapidly in this 21st century world, that this is difficult to say. Let me answer this with “hindsight”:

In late October, 2008 I wrote the first draft of Chapter 21 for the HANDBOOK. This was the “future directions of data mining”. You can look in that chapter yourself to find the 4 main areas I decided to focus on. One was on “social networking”, and one of the new examples used was TWITTER. At that time, less than one year ago, no one knew if TWITTER was going to amount to much or not ??? big question? Well, on Jan 14 when the US-AIRWAYS A320 Airbus made an emergency landing in the Hudson River, I got an EMAIL automatic message from CNN [that I subscribe to] telling me that a “plane was down in the Hudson, watch it live” …………I click on the live video: The voice form the Helicopter overhead was saying: “We see a plane, half sunk into the water, but no people? What has happened to the people? Are they all dead?………” Well, as it turned out, the CNN Helicopters had spend nearly one hour searching the river for the plane, as had other news agencies. BUT THE “ENTIRE” WORLD ALREADY KNEW !!! … Why? A person on a ferry that was crossing the river close to the crash landing used his I-Phone, snaped a photo, uploaded it to TWIT-PIX and sent a TWITTER message, and this was re-tweeted around the world. The world knew in “seconds to minutes” to which the traditional NEWS MEDIA was 1 hour late on the scene, when ALL the PEOPLE had been rescued and were on-shore in a warm building within 45 minutes of the landing. THE TRADITIONAL NEWS MEDIA ARRIVED 15 MINUTES AFTER EVERYTHING HAD HAPPENED !!!! ………AT THIS POINT we ALL KNEW that TWITTER was a new phenomenon ……….and it started growing, with 10,00 people an hour joining at one point in last spring of this year, and who knows what the rate is today. TWITTER has become a most important part not only of “social networking” among friends, but for BUSINESS —- companies even sending out ‘Parts Availability” lists to their dealers, etc.

TWITTER affected Chapter 21…………..I immediately re-wrote Chapter 21, including this first photo of the Hudson Plane crash-landing with all the people standing on the wings. BUT, not the end of this story: By the time the book was about to go to press, TWITTER had decided that “ownership” of uploaded photos resided with the photographer, and the person who took this original US-AIRBUS – PEOPLE ON THE WINGS photo wanted $600 for us to publish it in the HANDBOOK. So, I re-wrote again [the chapter was already “set” in page proofs……….so we had to make the changes directly at the printer]………this time finding another photo uploaded to social media, but in this case the person had “checked” the box to put the photo in public domain.

So TWITTER is one that I predicted would become important, but I’d thought it would be months AFTER the HANDBOOK was released in May, not last January!!!

Other things we presented in Chapter 21 about the “future of data mining” involved “photo / image recognition”, among others. The “Image Recognition”, and more importantly “movement recognition / analysis” for things like Physical Therapy and other medical areas may be more slow to evolve and fully develop, but are immensely important. The ability to analyze such “Three-dimensional movement data” is already available in rudimentary form in our version 9 of STATISTICA [just released in June], and anyone could implement it fully with MACROS, but it probably will be some time before it is fully feasible from a business standpoint to develop it with fully automatic “point and click” functionality to make it readily accessible for anyone’s use.

Ajay What would your advice be to a young statistician just starting his research career.

Gary- Make sure you delve in / grab in FULLY to the subject areas……….you need to know BOTH the “domain” of the data you are working with, and “correct” methods of data analysis, especially when using the traditional p-value statistics. Today’s culture is too much on “superficiality”………..good data analysis requires “depth” of understanding. One needs to FOCUS ………good FOCUS can’t be done with elaborate “multi-tasking”. Granted, today’s youth [the “Technology-Inherited”] probably have their brains “wired differently” than the “Technology-Immigrants” like myself [e.g. the older generations], but never-the-less, I see ERRORS all over the place in today’s world, from “typos” in magazine and newspaper, to web page paragraphs, links that don’t work, etc etc ……….and I conclude that this is all do to NON-FOCUSED / MULTI-TASKING people. You can’t drive a car / bus / train and TEXT MESSAGE at the same time ……….the scientific tests that have been conducted show that it takes 20-times as long for a TEXT MESSAGING driver to stop, than a driver fully focused on the road, when given a “danger” warning. [Now, maybe this scientific experiment used ALL TECHNOLOGY-IMMIGRANTS as drivers?? If so, the scientific design was “flawed” ……..they should have used BOTH Technology-Immigrants and Technology-Inheritants as participants in the study. Then we’d have 2 dependent, or target variables: Age and TEXT MESSAGING…..]

Short Bio-

Professor, 30 years medical research in genetics, DNA, Proteins, Neuropsychology of Schizophrenia and Alzheimer’s Disease……….now semi-retired position as DATA MINING CONSULTANT – SENIOR STATISTICIAN

 

ND_FilmingContinuing with the Slumdog Millionaire celebrations in India , we have an interview here at DecisionStats with an up and coming intense Indian film maker. Nitin Dash is a creative film maker based out of India. He has created movies like the science fiction movie Formula 69 , short videos like 500 (see below) . He gave up a corporate career after 5 tears of corporate experience and after studying at the renowned  Indian Institute of Management, Lucknow to pursue his creative side. Here in a candid interview , Nitin discusses the things that motivate him and passes some tips for home movie making. Coming from a person that has 200,000 plus views on his YouTube video , it is nifty and useful advice.

 

Ajay – What has been your educational and career journey so far . 

Nitin- Finished my MBA from IIML in 2000. Worked for 5 years in the corporate media sector.. Did a short 6- month course in filmmaking from New York in  2005. Started my own film production company  Filmkaar Productions.. www.filmkaar.com

Ajay – What inspires your art. What are the key things that made you decide to take a leap into movie direction from the corporate world.

Nitin – I find inspiration from people around me. A common man , his life and the simple conflicts and challenges that make it interesting..
I felt that the corporate world was stifling my creativity and the work was very operational and mundane. I had some friends from Jamia mass comm.. school. We got together and started making short films over the weekend. After a few months I decided that film making is my calling in life.

Ajay – I have a Sony hand camera and I would like to be Steven Spielberg while shooting my son’s videos. Comment please. Give me 5 bullet points or tips.

Nitin –  The following links would help you.

www.video101course.com
www.cybercollege.com

Learn windows moviemaker. It is a very simple to learn and easy to use software and already installed on PC’s with windows xp / vista

Ajay- How effective do you think is viral marketing . What paradigm changes do you think have Web 2.0 ,blogs, YouTube brought about in the traditional content business.

Nitin- Viral marketing is very effective, but the content has to be right. Getting a good
content that turns into a viral is very difficult and most of the times unpredictable. Web 2.0 has given access to people to express their creativity and share it with the world.

Ajay-What do you think about the  casting couch as a director ? 1 line comment please

Nitin- It’s unofficial term for networking in the film industry.

Ajay- What has been your most successful movie- short film. Which short movie do you like the most and why ?

Nitin-http://www.youtube.com/watch?v=35u0J4p26Fg
A magical tale about a young boy who finds a solution for Global Warming from a monk in the mountains. I like the simplicity of the story and the beautiful location it is shot in.

Ajay- Well there is no telling when Nitin would bring home an Oscar , but you can preview a short 2 minute video by him. Its called 500 and describes how different people would spend Rs 500 if they found it. Simple and powerful on the ways money moves us in different ways-and the social disparities in India shining.

 

 Filmkaar Productions has been set up to promote thought provoking cinema.To create entertaining films that are socially relevant. Engaging films that can transform minds.Our mission is to make ‘Extraordinary films with Ordinary people’. Visit them at www.filmkaar.com

Online Analytics -June Dershewitz

June Dershewitz

One of World’s Leading and Well Known Authority on Web Analytics

1) What’s the latest trend you see in Online Analytics over the next year and next three to five years.

I strongly believe that web analytics is on its way to becoming business analytics. In the early days we were solely focused on analyzing clickstream data, but in recent years we’ve relaxed our definition of web analytics to include things like voice of customer
and offline outcome data and multivariate testing. More and more I hear people talking about how online customer interaction fits in with the overall goals of the business rather than as an isolated island of activity. In the future I think we’ll see less of a distinction
between traditional business intelligence and what we currently consider to be the separate field of web analytics.

2) Tell us how you came in this field of work, and what factors made
you succeed.

I entered the field of web analytics in 1999. Like many people who got their start at that time, it happened totally by chance. I had applied for a job as a web developer, but the interviewer thought I’d be perfect for another open position – as a web analyst. I took it just to see what it was like. Here it is a decade later and I’m still in web analytics – so I guess you could say it worked out.

Why is web analytics is a natural match for me? Well, I’ve always felt quite comfortable

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Online Banking in India

What made you enter the online market space ? What prompted you to take up this present assignment?

There is tremendous opportunity in the Indian online market space. For instance buying flight tickets and shopping online was not popular a few years ago. Today people realize that transacting online can be safe, cheap, and can be done within a few seconds. Bankbazaar.com makes getting a great loan bargain as easy as buying an air ticket. Customers using our site will appreciate how much thought we have put into every little detail, which will make the process of applying and getting a loan a hassle free experience. It can help them save precious time and money. We expect a large percentage of consumers from channels such as bank branches and agents to migrate to BankBazaar.com .

Today there are a number of websites that claim to give customers instant loan rate quotes, when they actually just collect customer information and sell them to multiple banks and Direct Sales Agents. In such a scenario, we see a need for BankBazaar.com. Our innovative talent pool drawn from the world’s best colleges and companies are constantly seeking the best possible ways to offer an easier and faster online experience for customers.

I took up this assignment because my team is driving pure innovation in India. We are exploring options that no other financial marketplace in the world has ever attempted before and our goal is to build the world’s premier financial services marketplace (made in India).

What is different about BankBazaar for the customer ? What is different for a prospective employee ?

On BankBazaar.com the customer can instantly get customized competing offers from India’s leading Banks and NBFCs on our secure interface. We are the first neutral provider in the world to have innovated in partnership with leading financial institutions to provide this real-time offer capability. This information is

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The World’s Largest Analytics Networker

1) What prompted you take a career in science, and what has been the reason you stuck to it, and been a success in it ?

I was doing mathematics for fun at a very young age when my friends were interested in sports, cars and movies. When I finished my master, I was approached by one of the professors to pursue a PhD program. It was in statistics (image analysis, bayesian clustering), and I thought that choosing statistics rather than number theory  or numerical analysis would increase my chances of getting a job after presenting my thesis. At that time, my favorite subject was indeed number theory – I was even published in J. of Number Theory. After earning my PhD, I moved to Cambridge, then North Carolina, then the Internet industry – with a very interesting detour into finance and risk management / fraud detection between 2002 and 2005.

2) AnalyticBridge is the world’s largest network for analytic professionals ? What prompted you to build it, what were the critical milestones, and what is your vision for it ?

It is a convergence of multiple factors. The feeling that the startup I was involved with at that time wasn’t doing well, the fact that I had a large network (thanks in part to LinkedIn) and that I discovered Ning.com (while browsing recruiter networks) on February 16th, 2008 – the date AnalyticBridge was born. I decided to create and grow AnalyticBridge very fast, both through networking, quality content, and significant paid advertising. I hope that within 5 years it will be five times bigger in terms of members, and even more profitable

Continue reading “The World’s Largest Analytics Networker”

The World's Largest Analytics Networker

1) What prompted you take a career in science, and what has been the reason you stuck to it, and been a success in it ?

I was doing mathematics for fun at a very young age when my friends were interested in sports, cars and movies. When I finished my master, I was approached by one of the professors to pursue a PhD program. It was in statistics (image analysis, bayesian clustering), and I thought that choosing statistics rather than number theory  or numerical analysis would increase my chances of getting a job after presenting my thesis. At that time, my favorite subject was indeed number theory – I was even published in J. of Number Theory. After earning my PhD, I moved to Cambridge, then North Carolina, then the Internet industry – with a very interesting detour into finance and risk management / fraud detection between 2002 and 2005.

2) AnalyticBridge is the world’s largest network for analytic professionals ? What prompted you to build it, what were the critical milestones, and what is your vision for it ?

It is a convergence of multiple factors. The feeling that the startup I was involved with at that time wasn’t doing well, the fact that I had a large network (thanks in part to LinkedIn) and that I discovered Ning.com (while browsing recruiter networks) on February 16th, 2008 – the date AnalyticBridge was born. I decided to create and grow AnalyticBridge very fast, both through networking, quality content, and significant paid advertising. I hope that within 5 years it will be five times bigger in terms of members, and even more profitable

Continue reading “The World's Largest Analytics Networker”