I just loved the internet since I started using it, somehow I always felt this is the medium for me. I created a portal long time back and then joined an internet firm. The best thing about the medium is that the product, marketing, content and sales are close-knit than in any other medium. Another great part of it being it’s flexibility, you can create lot of designs of experiments at almost zero cost, and implied risk.
Whatever little success I have had is because of my passion for the field, which has given me a sound understanding of behaviour of web consumption. I think consumer behaviour is the key here, which has to driven by great data interpretation skills, which is basically the level of understanding of the medium.
What’s your most challenging project ever (anonmous details)
My most challenging project has been the C2C engine success challenge. This is a case of concurrent profiles, threshold traffic, registered traffic, returning traffic and overall site engagement metrics. Now this is tough t build and tough to break as well, still very tough to build. The returning traffic is a component of current traffic, which makes it a chicken and egg story in C2C domain. This is the toughest part, the “engagement metrics” forecasting is the key, and you can never be precise on this, the engine needs to be fueled on scientific data analysis, industry trends, consumer research and believe it or not, lot of heuristics. And if you go wrong, you can waste millions of dollars for
