Fear uncertainty and doubt

The term quantitative refers to a type of information based in quantities or else quantifiable data (objective properties) —as opposed to qualitative information which deals with apparent qualities (subjective properties)

http://en.wikipedia.org/wiki/Quantitative

Fear, uncertainty, and doubt (FUD) is a tactic of rhetoric and fallacy used in sales, marketing, public relations,^[1]^[2] politics and propaganda. FUD is generally a strategic attempt to influence public perception by disseminating negative and dubious/false information designed to undermine the credibility of their beliefs.

Source-

http://en.wikipedia.org/wiki/Fear,_uncertainty_and_doubt

Top 5 FUD Tactics in Software and what you can say to end user to retain credibility

1) That software lacks reliable support- our support team has won top prizes in Customer Appreciation for past several years.

Our software release history-
graph of bugs filed-
turn around time box plot for customer service issues
quantitatively define reliability

2) We give the best value to customers. Customer Big A got huge huge % savings thanks to our software.

Pricing- Transparent – and fixed. For volume discounts mention slabs.
Cost to Customer- Include time and cost estimates for training and installation
Graphs of average ROIC (return on capital invested) on TCO (total cost of ownership) not half a dozen outlier case studies. Mention Expected % return

3) We have invested a lot of money in our Research and Development. We continue to spend a lotto of money on R &D

Average Salary of R and D employee versus Average Tenure (Linkedin gives the second metric quite easily)
Mention Tax benefits and Accounting treatment of R&D expenses
Give a breakdown- how much went to research and how much went to legacy application support
Mention open source projects openly
Mention community source projects separately

4) Software B got sued. Intellectual property rights (sniff)

Mention pending cases with your legal team
Mention anti trust concerns for potential acquisitions
Mention links to your patent portfolio (or even to US PTO with query ?=your corporate name )

5) We have a 99.8% renewal rate.