20 Steps to Creating a Website Business

1) Create a Business Plan

2) Create a Website Layout Plan

3) Choose a Domain name from http://www.register.com.

4) Go to a site like http://www.bluehost.com which offers server space

5)  Register your website there. Choose the DNS Servers and IP Addresses of DNS Servers.

6) Log into http://www.yourdomainname.com/c-panel . Go to Fantastico (thats a Purple Smiley)

7) Install WordPress on the Server

8) Log Into your Website at http://www.yourdomainname.com/wp-admin with the WordPress User name and Password

9) Go to http://yourdomainname.com/wp-admin/post-new.php to start putting up new content.

10)  Burn your RSS Feed at http://www.feedburner.com. Choose an option/widget for offering email subscriptions/newsletters.Paste that code on your website.
11) Go to http://www.wordpress.org to search for appropriate Themes (which determine look) or Plugins (which determine functionality) of your website

12) Download a FTP Client called Filezilla (search from Google.com).

13) Download appropriate themes and plugins from WordPress.org or Google Searches

14) Upload using the Filezilla FTP Client

15) Go to http://www.google.com/analytics. Install tracking code in the footer of your website to analyze traffic.

16) Go to http://www.google.com/adsense and sites like bidadvertiser, http://www.lemonade.com to install ads at appropriate places in your website.

17)Start promoting your website simultaneously refreshing the content. This can also mean buying ads on http://www.google.com/adwords

18) Submit your articles/posts to http://www.digg.com and http://www.stumbleupon.com . You can also share your website posts using Facebook (post on your profile and also use Notes-a Facebook Application)

19) Submit your blog to http://www.technocrati.com

20) Monitor Traffic and Tweak content, look and strategy and take feedback to boost traffic.Re-do steps 18-20 for atleast six months

PS:If these twenty steps don’t work mail me at ajay@virtua-analytics.com and I will work for you for a contract fee 🙂

The Flight :A Crib in Poetry

aeroplane-in-sunset.jpgDamn flight is a a damn late

First thing in the morning

Something I hate

Now I watch with bemused smile

Watch the masses trickle in

if but for a while

Then announcements ,so loud and clear

buckle up, store your bag

Watch the safety drill dear

Here comes the blue clad air hostess

Teaching the various ways

To Exit and Egress

Please start the plane,

Its All started now again

Loud humming sound of the airborne train

Just when I catch a bit of sleep

Blue Clad hostess offers fresh juice please

No thanks Sleepily I try to feign

Impossible co passenger wants to go to the loo again

All too soon, flight is about to land

Buckle up again, loud voices demand

Screech and thud, these voices then command

Thank you sir, Please fly with us again

Blue clad Hostess smiles to compensate air borne pain

(From my book )

Who's your Boss Now?

The boss and you funny or true?

When you take a long time, you’re slow.
When your boss takes a long time, he’s thorough.

When you don’t do it, you’re lazy.
When your boss doesn’t do it, he’s too busy.

When you make a mistake, you’re an idiot.
When your boss makes a mistake, he’s only human.

When doing something without being told, you’re overstepping your authority.
When your boss does the same thing, that’s initiative.

When you take a stand, you’re being bull-headed.
When your boss does it, he’s being firm.

When you overlooked a rule of etiquette, you’re being rude.
When your boss skips a few rules, he’s being original.

When you please your boss, you’re apple polishing.
When your boss pleases his boss, he’s being co-operative.

When you’re out of the office, you’re wandering around.
When your boss is out of the office, he’s on business.

When you’re on a day off sick, you’re always sick.
When your boss is a day off sick, he must be very ill.

Who’s your Boss Now?

The boss and you funny or true?

When you take a long time, you’re slow.
When your boss takes a long time, he’s thorough.

When you don’t do it, you’re lazy.
When your boss doesn’t do it, he’s too busy.

When you make a mistake, you’re an idiot.
When your boss makes a mistake, he’s only human.

When doing something without being told, you’re overstepping your authority.
When your boss does the same thing, that’s initiative.

When you take a stand, you’re being bull-headed.
When your boss does it, he’s being firm.

When you overlooked a rule of etiquette, you’re being rude.
When your boss skips a few rules, he’s being original.

When you please your boss, you’re apple polishing.
When your boss pleases his boss, he’s being co-operative.

When you’re out of the office, you’re wandering around.
When your boss is out of the office, he’s on business.

When you’re on a day off sick, you’re always sick.
When your boss is a day off sick, he must be very ill.

Profits from Closed Customers


Closed Customers aren’t really closed; they stay on in your database.

Database marketing can help you win revenue even after a customer relationship is discontinued. This is illustrated by the following example – A prominent global financial services giant, with nearly 100 years of history, faced a unique problem while operating in India. While it had been one of the earliest entrants in the credit card industry in India, it had rapidly been losing market share to newer and nimbler more aggressive local competitors.

Indian customers have one of the lowest levels of debt worldwide due to cultural aversion to debt and lack of competition in the pre 1990 era. The credit cards receivables business in India is also a loss making operation as of 2006, because of rampant competition and discounting on annual fees and charges. Lending in India is complicated because the credit bureau CIBIL was only in nascent stages, and declared income and actual income of people varied due to the tax laws and ‘black money’ economy.

However the average receivables per card had been steadily increasing in India and it had potential to make huge profits once Indian customers became comfortable with rotating balance and paying finance charges. The credit card division also had a culture of conservative lending only to prime customers, with a good track record. On the other hand, the company’s personal loan business was making great strides in both revenue and profitability growth due to aggressive selling to both prime and sub prime customers. As a result of this the company had built up a database of 3 million customers, out of which nearly 2 million had paid off their loans.

To improve the profitability of the credit card division, and offer its customers a more value added portfolio of financial services, the company embarked on a data mining project of cross selling to its closed personal customers. After extensive tests and research based on selective tele-calling to its customer database, the company found out the following analytical findings-

1) Customers who had paid back their loans on time were the customers who were good credit customers. These customers had also increased their income since the time they had closed their personal loan.

2) People who had closed their personal loans were targeted for re churning by the person loans business. However after 6 months of closing their loans, if the customer did not take another personal loan, they were unlikely to ever take a personal loan. Thus if these customers were called again for personal loan, it would be unprofitable since the incremental expenses were not justified by incremental revenues.

3) People who bounced cheques but paid off their entire loan were bad credit risks, especially for a revolving line of credit as in for credit cards.

4) People who were called by the credit card division had better brand recall if they had an earlier relationship with personal loans division. Since they paid off their loans on time, their experiences with the company as a whole were very positive. This goodwill of the company’s brand helped to trigger higher response ratios (almost 20 % of such people took the credit card compared to only 5 % for the general population)

5) De to regulatory reasons both the credit card division and the personal loan division had to maintain an arm’s length distance. In order to do so, the credit card division decided on a transfer price of 600 rupees plus 1% of average receivables to the personal loan division. This helped track the profitability of the exercise better.

As a result of the exercise the company managed to sell an extra fifty thousand credit cards. The program was such a success that it was adopted world wide. The personal loan division earned tens of millions of rupees from its closed customer database, and the credit card division managed to increase its market share slightly.

Thus mining its own database of customers helped the company achieve the following-

a) Increase profitability
b) Improve brand recall and enhance the existing relationship
c) Cut down on marketing costs by targeting more responsive customers
d) Improve the life time value of revenues earned from each customer

This article  builds up an argument for using internal data at a customer level for decreasing marketing costs and enhancing brand recall.

Corporate Success Tips

ops1.jpg 

OFFICES

Never walk down the hall without a document in your hands. People with documents in their hands look like hardworking employees heading for important meetings. People with nothing in their hands look like they’re heading for the cafeteria.

People with the newspaper in their hands look like they’re heading for the bathroom. Above all, make sure you carry loads of stuff home with you at night, thus generating the false impression that you work longer hours than you do.

COMPUTERS

Use computers to look busy. Any time you use a computer, it looks like work to the casual observer. You can send and receive personal e-mail, calculate your finances and generally have a blast without doing anything remotely related to work.

These aren’t exactly the societal benefits that everybody from the computer revolution expected but they’re not bad either. When you get caught by your boss–and you will get caught–your best defense is to claim you’re teaching yourself to use the new software, thus saving valuable training dollars.

You’re not a loafer, you’re a self-starter. Offer to show your boss what you learned. That will make your boss scurry away like a frightened salamander.

DESK

Messy desk. Top management can get away with a clean desk. For the rest of us, it looks like you’re not working hard enough. Build huge piles of documents around your workspace.

To the observer, last year’s work looks the same as today’s work; it’s volume that counts. Pile them high and wide. If you know somebody is coming to your cubicle, bury the document you’ll need halfway down in an existing stack and rummage for it when he/she arrives

11 Analytics Softwares

1) R

R is open source, is similar to S and you can find ample support groups online. The only down side is that R does not have a good GUI (yet ..). It does have a rudimentary data GUI

http://www.r-project.org/

2) WEKA

http://www.cs.waikato.ac.nz/ml/weka/index_downloading.html

3) Minitab

  • http://www.minitab.org
  • 4) E Views

    http://www.eviews.com

    5) For Bayesian Inference

    http://www.mrc-bsu.cam.ac.uk/bugs

    6) Matlab

    http://www.mathworks.com

    7) Jim LeSage’s econometrics toolbox

    http://www.spatial-econometrics.com

    8) Office 2007 and Excel 2007 (www.microsoft.com) 🙂

    Office 2007 and Excel 2007 now supports up to 1,048,576 rows. If you were going to make the upgrade anyhow, it might save you a few bucks over an expensive statistics package. The statistics plugin for Office 2007 is a lot better than previous versions as well. Runs almost as many analytics as SPSS.

    9) JMP

    http://www.sas.com/apps/demosdownloads/jmptrial_PROD_7.0_sysdep.jsp?packageID=000415&jmpflag=Y

    10) www.sas.com

    11) www.spss.com