I had the good fortune and privilege to interview a genuine statistical hero, Dr Bradley Jones
He holds a patent on the use of DOE for minimizing registration errors in the manufacture of laminated circuit boards and is the inventor of the prediction profile plot for interactive exploration of multiple input and output response surfaces. In both 2009 and 2011, he received the American Society for Quality’s Brumbaugh Award for the paper making the largest contribution to industrial quality control. He also won the 2010 Lloyd S. Nelson Award for the article having the greatest immediate impact to practitioners. Jones is the Editor-in-Chief of the Journal of Quality Technology, a Fellow of the ASA and co-author of the award winning Optimal Design of Experiments with Peter Goos.
Typically, DOE is taught by rote using pre-packaged designs. This makes it hard for an engineer to see the practical applicability of DOE. In addition, most DOE texts devote most of their pages to analysis rather than the core principles of design. Students do not learn how to evaluate and compare prospective designs for their appropriateness to a specific problem. The textbooks (and professors) need to catch up with the software.
You can read the complete article at http://www.statisticsviews.com/details/feature/8510051/For-me-the-fun-of-working-with-scientists-and-engineers-is-helping-them-generate.html