Just read the fine print in Google Analytics,
“Google’s (and its wholly owned subsidiaries’) total cumulative liability to You or any other party for any loss or damages resulting from any claims, demands, or actions arising out of or relating to this Agreement shall not exceed U.S. $500.”
“TERM and TERMINATION . Either party to the Agreement may terminate it at any time and for any reason.”
Well , thats just standard legal clause right. Wrong.
It happened to me once when my gmail account got de activated for 1 day, as I wrote to firstname.lastname@example.org and email@example.com , asking to stop their recruiter for spamming me. If they (or any Googler) are reading this , please stop here right now, forgive me and I shall repent ………………………………………………………..for I need that gmail account still.
Anyways Google Analytics remains the best for tracking website performance.You can check website performance in terms of page views,time per page, location of visitors, trends in recency .frequency and duration of visits
Unfortunately it does not give you access to raw data from your own website, but gives you views , and slices of data .
The fine print says Google CAN use that data but you cant since, a record level data can be used for identifying customers using i.p addresses.
BLAH BLAH BLAH…
Unless You notify Google otherwise in writing, You hereby grant to Google and its wholly owned subsidiaries a limited license to use Your trade names, trademarks, service marks, logos, domain names and other distinctive brand features (“Brand Features”) in presentations, marketing materials, customer lists, and financial reports.”
7. PRIVACY . You will not (and will not allow any third party to) use the Service to track or collect personally identifiable information of Internet users, nor will You (or will You allow any third party to) associate any data gathered from Your website(s) (or such third parties’ website(s)) with any personally identifying information from any source as part of Your use (or such third parties’ use) of the Service. “.
Agreed on enhanced graphics, and functional design is extremely good for a free software. But it does allow the big G to own more of your data, which they cross sell for advertising.
Now if only Windows /Microsoft started giving programs for free by using advertising in their softwares. or Yahoo launched a tracking software .