Tag: google analytics

Google Web Intelligence (Beta)

Here is a screenshot from the kind of insights that can be created by the new Intelligence features in the free Google Analytics.

It can be used in websites as well as technical support websites to help create customer segments based on Behavior of visitors.


Avg. Time on Site
00:03:23 81%
expected: 00:01:23-00:01:59		 Total Traffic Significance:
00:06:29 180%
expected: 00:01:59-00:02:48		 Landing Page: /
36 Visits (15.3% of total)		 Significance:

Bounce Rate
51.49% 29%
expected: 71.50%-73.53%		 Total Traffic Significance:
49.69% 30%
expected: 67.03%-73.71%		 Visitor Type: New Visitor
163 Visits (69.4% of total)		 Significance:
53.23% 27%
expected: 68.88%-76.93%		 Country/Territory: United States
124 Visits (52.8% of total)		 Significance:
55.56% 26%
expected: 70.66%-79.68%		 Visitor Type: Returning Visitor
72 Visits (30.6% of total)		 Significance:

Pageviews
578 162%
expected: 199-221		 Total Traffic Significance:
333 233%
expected: 95-108		 Country/Territory: United States
124 Visits (52.8% of total)		 Significance:
428 178%
expected: 136-170		 Visitor Type: New Visitor
163 Visits (69.4% of total)		 Significance:
213 168%
expected: 70-84		 Medium: referral
93 Visits (39.6% of total)		 Significance:
116 86%
expected: 61-87		 Source: google
56 Visits (23.8% of total)		 Significance:
150 122%
expected: 62-76		 Visitor Type: Returning Visitor
72 Visits (30.6% of total)		 Significance:

Visitors
201 74%
expected: 111-120		 Total Traffic Significance:

Visits
235 97%
expected: 112-124		 Total Traffic Significance:
124 112%
expected: 0-58		 Country/Territory: United States
124 Visits (52.8% of total)		 Significance:
75 115%
expected: 0-41		 Source: (direct)
75 Visits (31.9% of total)		 Significance:
163 95%
expected: 0-85		 Visitor Type: New Visitor
163 Visits (69.4% of total)		 Significance:
93 144%
expected: 0-41		 Medium: referral
93 Visits (39.6% of total)		 Significance:
72 76%
expected: 0-43		 Visitor Type: Returning Visitor
72 Visits (30.6% of total)		 Significance:
51 107%
expected: 0-25		 Source: linkedin.com
51 Visits (21.7% of total)		 Significance:
48 98%
expected: 0-26		 Referral Path: linkedin.com/news
48 Visits (20.4% of total)		 Significance:

Google’s fine print

Just read the fine print in Google Analytics,

“Google’s (and its wholly owned subsidiaries’) total cumulative liability to You or any other party for any loss or damages resulting from any claims, demands, or actions arising out of or relating to this Agreement shall not exceed U.S. $500.”

“TERM and TERMINATION . Either party to the Agreement may terminate it at any time and for any reason.”

Well , thats just standard legal clause right. Wrong.

It happened to me once when my gmail account got de activated for 1 day, as I wrote to larry@google.com and sergei@google.com , asking to stop their recruiter for spamming me.  If they (or any Googler) are reading this , please stop here right now, forgive me and I shall repent ………………………………………………………..for I need that gmail account still.

Anyways Google Analytics remains the best for tracking website performance.You can check website performance in terms of page views,time per page, location of visitors, trends in recency .frequency and duration of visits

Unfortunately it does not give you access to raw data from your own website, but gives you views , and slices of data .

The fine print says Google CAN use that data but you cant since, a record level data can be used for identifying customers using i.p addresses.

“ INFORMATION RIGHTS AND PUBLICITY . Google and its wholly owned subsidiaries may retain and use, subject to the terms of its Privacy Policy (located at http://www.google.com/privacy.html , or such other URL as Google may provide from time to time), information collected in Your use of the Service.

BLAH BLAH BLAH…

Unless You notify Google otherwise in writing, You hereby grant to Google and its wholly owned subsidiaries a limited license to use Your trade names, trademarks, service marks, logos, domain names and other distinctive brand features (“Brand Features”) in presentations, marketing materials, customer lists, and financial reports.”

7. PRIVACY . You will not (and will not allow any third party to) use the Service to track or collect personally identifiable information of Internet users, nor will You (or will You allow any third party to) associate any data gathered from Your website(s) (or such third parties’ website(s)) with any personally identifying information from any source as part of Your use (or such third parties’ use) of the Service. “.

Agreed on enhanced graphics, and functional design is extremely good for a free software. But it does allow the big G to own more of your data, which they cross sell for advertising.

Now if only Windows /Microsoft started giving programs for free by using advertising in their softwares. or Yahoo launched a tracking software .