Dr Eric Siegel has just released the updated version of his very popular book on Predictive Analytics, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
at http://www.predictiveanalyticsworld.com/book/overview.php
The book which is a bestseller in many categories on Amazon has met with overwhelming praise from industry. One of the reasons is that it is chockablock with real case studies that make it much more easy to learn and execute predictive analytics. I frequently recommend it as an additional book when I am teaching data science online. Here is the link to my 2013 review of the earlier edition