Digital Analytics Fundamentals

This three-week course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.

Course highlights include:

• An overview of today’s digital measurement landscape
• Guidance on how to build an effective measurement plan
• Best practices for collecting actionable data
• Descriptions of key digital measurement concepts, terminology and analysis techniques
• Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance

• View lessons from experts

  Watch or read lessons from digital analytics advocate Justin Cutroni, all at your own pace.

• Test your knowledge

  Apply what you learn in the course by completing short quizzes and practice exercises.

• Join the learning community

  Engage with other course participants and analytics experts in the course forum and on Google+.