I really liked this and promptly signed up at https://analyticsacademy.withgoogle.com/course
I of course passed the test some 2 years back-Google Web Analytics IQ test (but its only valid for 18 months)
Digital Analytics Fundamentals
This three-week course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.
Course highlights include:
- An overview of today’s digital measurement landscape
- Guidance on how to build an effective measurement plan
- Best practices for collecting actionable data
- Descriptions of key digital measurement concepts, terminology and analysis techniques
- Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance
View lessons from experts
Watch or read lessons from digital analytics advocate Justin Cutroni, all at your own pace.
Test your knowledge
Apply what you learn in the course by completing short quizzes and practice exercises.
Join the learning community
Engage with other course participants and analytics experts in the course forum and on Google+.