Google introduces Analytics Academy for e-learning

I really liked this and promptly signed up at

I of course passed the test some 2 years back-Google Web Analytics IQ test (but its only valid for 18 months)

Digital Analytics Fundamentals

This three-week course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.

Course highlights include:

  • An overview of today’s digital measurement landscape
  • Guidance on how to build an effective measurement plan
  • Best practices for collecting actionable data
  • Descriptions of key digital measurement concepts, terminology and analysis techniques
  • Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance
  • View lessons from experts

    Watch or read lessons from digital analytics advocate Justin Cutroni, all at your own pace.

  • Test your knowledge

    Apply what you learn in the course by completing short quizzes and practice exercises.

  • Join the learning community

    Engage with other course participants and analytics experts in the course forum and on Google+.

Author: Ajay Ohri

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