Using Google Adwords to target Vic Gundotra and Matt Cutts stochastically

Over the Christmas break, I created a Google Adwords campaign using the $100 credit generously given by Google. I did it using my alumni id, even though I have a perfectly normal gmail id. I guess if Google allows me to use the credit on any account- well I will take it. and so a free experiment was borne.

But whom to target -with Google- but Google itself. It seemed logical

So I created a campaign for the names of prominent Googlers  (from a list of Google + at https://plus.google.com/103399926392582289066/posts/LX4g7577DqD ) and limited the ad location to Mountain View, California.

NULL HYPOTHESIS- People who are googled a lot from within the office are either popular or just checking themselves.

Since Google’s privacy policy is great, has been now shown billions of times, well I guess what’s a little ad targetting between brother geeks. Right?

My ad was-

Hire Ajay Ohri
He is
Awesome
linkedin.com/in/ajayohri 

or see screenshot below.

Here are the results-88 clicks and 43000 impressions (and 83$ of Google’s own money)

clearly Vic Gundotra is googled a lot within Mountain View, California. Does He Google himself.

so is Matt Cutts. Does HE Google himself or does he get elves to help him.

to my disappointment not many people clicked my LI offer, I am still blogging

and there were few clicks on Marissa Myers. Why Google her when she is right down the corridor.

The null hypothesis is thus rejected. Also most clicks were from display and not from search.

I need to do something better to do with Christmas break this year. I still got a credit of 16$ left.

 

Author: Ajay Ohri

http://about.me/ajayohri

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