I am going to make a case for whether to buy or not buy Zynga, and waiting to buy Facebook instead. Of course if Mark Pincus offers you a deep discount, and Mark Zuckenberg totally goes over the top with his P/E multiple, all bets would be re-valuated.
In the interest of your time, and my personal happiness, I am going to use a fairly standard way to measure attractiveness of both these companies- notably the Porter’s Five Forces Model. I will also review the recent experiences of Groupon and LinkedIn valuation to underscore what subtle differences in culture, and reputation of founders can affect the eventual value creation or destruction in an IPO.
(to be continued)