Book Review (short) Data Driven-Profiting from your most important business asset -Tom Redman

Once in a whle comes a book that squeezes a lot of common sense in easy to execute paradigms, adds some flavours of anecdotes and adds penetrating insights as the topping. The Book Data Driven by Tom Redman is such a book- and it may rightly called the successor to the now epic Davenport Tome on Competing on Analytics.

Data Driven, the book is divided in 3 parts.

1) Data Quality – Including opportunity costs of bad data management.

2)  Putting Data and Information to work

3) Creating a Management system for Data and Information.

At 218 pages not including the appendix- this is one easy read for someone who needs to refresh their mental batteries with data hygiene perspectives. With terrific wisdom and easy to communicate language and paradigms this would surely mark another important chapter in bring data quality to the forefront rather than the back burner of Business Intelligence and Business Analytics. All the trillion dollar algorthms in the world and software is useless without data qquality. Read this book and it will show you how to use the most important valuable and under used asset- data.

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