Does Twitter reduce Blogging ?

One more post on Twitter you may sigh, but wait. I am examine Twitter as an economic complementary or substitute product to Blogging and trying to come up with a mathematical proving rule to dis prove the Null Hypothesis-

Twitter does not affect blogging of individuals or communities as a whole. or does it ?

Twitter reduces blogging because

  1. Twitter is easier to do. Creating a blog is different ball game.

  2. Tweeting is two way and interactive while Blogging is mostly a one way broadcast.

  3. People respond to Tweets and re tweet them much more than they comment or forward blog posts. This is due to the inherent design of the softwares.

  4. Twitter is chaotic, but so is real life in which human brain processes different information from people like collegues, family, friends and sorts them. Blogging has a structure which helps the reader more than the writer

  5. It is easier to tweet and faster to get your point across than in Blogging.

  6. People allocate a set amount of time for social media activities and personal branding. Now this may be elastic but not totally so. Hence the rise of twitter time in people’ lives would mean lesser time to read and write blogs.

Now to a more quantitative study.

We get statistics from Technocrati – State of the Blogosphere and add in WordPress Stats to boot.

(credit - )

A chart of total blogs since launch:

(credit- )

Note new signups can be seen for at

Fatigue could be a reason why Twitter is hotting up while Blogging sees steady state growth.

The following figure from Technocrati’s 2008 report sums it best.

But if I compare June 2008 numbers of Blogging Frequency with the 2007 report – I am not able to compare the numbers

(Source - )

It seems that Blog posts did get a boost with the 2008 elections and the current low traffic may simply be due to a lack of issues in Blogosphere. The rise in Twitter traffic is also due to creation of applications by third party providers and this trend has led to Twitter being the number 3 social media site.

Based on the data, it does not seem Twitter reduces Blog posts to a significant degree. After all Twitter is also a great medium to disseminate or spread the word on good blog posts.

It is simply too early to say that Twitter is reducing blogging though there seem clear trends along that line.

What about you ? If you were a blogger, is your blog post frequency affected by your tweeting activities.

Author: Ajay Ohri

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