Using Interface Design for Click Fraud and Fat Finger Clicks

By making the X button harder to trace, and making the AD cover the whole view (of video or website (see http://www.hindustantimes.com and youtube.com)

 

 

Both Social Media, Websites and Mobile Ads are encouraging deceptive Click Through Rates. (Porn sites of course are the innovators in this)

Part of this is a reaction for ad-blocking software.

the combat between the two would be interesting to watch

http://adage.com/article/digital/facebook-cracks-ads-trick-fat-thumbs-click/310051/

Facebook Cracks Down on ‘Fat-Finger’ Accidental Ad Clicks

If a person bounces back from an ad in less than two seconds, Facebook won't charge for the click.
If a person bounces back from an ad in less than two seconds, Facebook won’t charge for the click. Credit: istock

Facebook wants to fix the pile-up of “fat fingers” and hair-trigger mobile ads that lead to unintended clicks.

The company has decided to stop charging advertisers in its Facebook Audience Network if a person clicks on a mobike ad but backtracks within two seconds. That’s a telltale sign of an accidental click, according to Brett Vogel, Facebook’s product marketing manager.

Author: Ajay Ohri

http://about.me/ajayohri

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