We live in the age of misinformation. Tweets, Shares, Likes , Comments, Social Media Spam cleverly and cunningly disguised to influence sentiment, amplify it or distort it, by both domestic and foreign actors using automated and manual methods.
The only way to counter social media manipulation is better big data social media analysis in real time. This includes better applications of topic models, sentiment analysis and correlation and association of words in text mining. Bag of words would fail alone.