Comparing the User Interface in Indian Websites in ECommerce

I did a  search for ” samsung 4g mobile” across the following – Google Search,,,, and got following results.

I wanted to compare user interface, the search results, the navigation experience, and lastly any price arbitrage opportunities. Part One of this series just looks at initial search results for a single keyword and compares it across websites.


  1. Apparently FlipKart does not believe in Adwords, or SEO

Screenshot from 2015-10-17 09:36:262) Amazon has a clean interface and good graphic icons for the product

Screenshot from 2015-10-17 09:34:45

Surprisingly it suggested in associated products – a beard trimmer for me. Amazon also prompts saying how the item is limited and only X are left in stock.

3) Flipkart sells FlipKart itself (of apps etc) in half the page and has no associated results ( you may also buy this- or add to cart)

However I liked the ordering of the filters in left margin, with price on top, then brand etc. Quite clearly price is the top filter in such sites.

Screenshot from 2015-10-17 09:33:29

4) Askmebazaar has a menu layout in horizontal rows and columns than a list layout. Interesting to see the Indian origin interfaces had menu layout while the US derived websites had a list (top to bottom layout)

It was interesting to see that every price in it had a discount with a strikethrough in the initial prices. Striking and interesting as its different.

Filters in right margin were Category first, then brand ( both irrelevant since I am askign for Samsung Mobile) and price at bottom. Price was a dropdown filter than a radio button or checkbox


5) Ebay has really awesomely long URLS and is a mix of Amazon and Askmebazaar interface

Screenshot from 2015-10-17 09:52:14

6) Lastly Snapdeal had a nice clean interface and it was less cluttered than some of the other sites. I was also interested that they showed a prompt to buy iPhone so an interesting association analysis result.

Which e commerce company in India has the best user interface? You decide. Beauty and ease lie in the eye of the beholder.

Screenshot from 2015-10-17 09:33:59

Author: Ajay Ohri

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