Here is a screenshot from the kind of insights that can be created by the new Intelligence features in the free Google Analytics.

It can be used in websites as well as technical support websites to help create customer segments based on Behavior of visitors.

Avg. Time on Site
	00:03:23 81% expected: 00:01:23-00:01:59	Total Traffic	Significance:
	00:06:29 180% expected: 00:01:59-00:02:48	Landing Page: / 36 Visits (15.3% of total)	Significance:	Create segment
Bounce Rate
	51.49% 29% expected: 71.50%-73.53%	Total Traffic	Significance:
	49.69% 30% expected: 67.03%-73.71%	Visitor Type: New Visitor 163 Visits (69.4% of total)	Significance:	Create segment
	53.23% 27% expected: 68.88%-76.93%	Country/Territory: United States 124 Visits (52.8% of total)	Significance:	Create segment
	55.56% 26% expected: 70.66%-79.68%	Visitor Type: Returning Visitor 72 Visits (30.6% of total)	Significance:	Create segment
Pageviews
	578 162% expected: 199-221	Total Traffic	Significance:
	333 233% expected: 95-108	Country/Territory: United States 124 Visits (52.8% of total)	Significance:	Create segment
	428 178% expected: 136-170	Visitor Type: New Visitor 163 Visits (69.4% of total)	Significance:	Create segment
	213 168% expected: 70-84	Medium: referral 93 Visits (39.6% of total)	Significance:	Create segment
	116 86% expected: 61-87	Source: google 56 Visits (23.8% of total)	Significance:	Create segment
	150 122% expected: 62-76	Visitor Type: Returning Visitor 72 Visits (30.6% of total)	Significance:	Create segment
Visitors
	201 74% expected: 111-120	Total Traffic	Significance:
Visits
	235 97% expected: 112-124	Total Traffic	Significance:
	124 112% expected: 0-58	Country/Territory: United States 124 Visits (52.8% of total)	Significance:	Create segment
	75 115% expected: 0-41	Source: (direct) 75 Visits (31.9% of total)	Significance:	Create segment
	163 95% expected: 0-85	Visitor Type: New Visitor 163 Visits (69.4% of total)	Significance:	Create segment
	93 144% expected: 0-41	Medium: referral 93 Visits (39.6% of total)	Significance:	Create segment
	72 76% expected: 0-43	Visitor Type: Returning Visitor 72 Visits (30.6% of total)	Significance:	Create segment
	51 107% expected: 0-25	Source: linkedin.com 51 Visits (21.7% of total)	Significance:	Create segment
	48 98% expected: 0-26	Referral Path: linkedin.com/news 48 Visits (20.4% of total)	Significance:	Create segment

Author: Ajay Ohri

http://about.me/ajayohri View all posts by Ajay Ohri