Do social networking sites need separate analytical tools to measure the many to many interactions between users. We think so-
as websites have one to many and many to one relationships. Social networking sites have many to many relationships. Linkedin measures this as Tier 1, 2 connections Facebook measures this as mutual and total connections, but sub communities like game cartels especially in Facebook, or Groups on Linkedin – These also need measurement for enhancement?
Nothing wrong with linear measurement tools- they are simplistic and good decision assisters.
But- There is no such thing as a straight line. No such thing as a straight analytics question too .
DECISION STATS 