Predictive Analytics World Conference –New York City and London, UK

Please use the following code to get a 15% discount on the 2 Day Conference Pass: AJAYNY11.

October 17-21, 2011 – New York City, NY (pawcon.com/nyc)
Nov 30 – Dec 1, 2011 – London, UK (pawcon.com/london)

Predictive Analytics World (pawcon.com) is the business-focused event for predictive analytics
professionals, managers and commercial practitioners, covering today’s commercial deployment of
predictive analytics, across industries and across software vendors. The conference delivers case
studies, expertise, and resources to achieve two objectives:

1) Bigger wins: Strengthen the business impact delivered by predictive analytics

2) Broader capabilities: Establish new opportunities with predictive analytics

Case Studies: How the Leading Enterprises Do It

Predictive Analytics World focuses on concrete examples of deployed predictive analytics. The leading
enterprises have signed up to tell their stories, so you can hear from the horse’s mouth precisely how
Fortune 500 analytics competitors and other top practitioners deploy predictive modeling, and what
kind of business impact it delivers.

PAW NEW YORK CITY 2011

PAW’s NYC program is the richest and most diverse yet, featuring over 40 sessions across three tracks
– including both X and Y tracks, and an “Expert/Practitioner” track — so you can witness how predictive
analytics is applied at major companies.

PAW NYC’s agenda covers hot topics and advanced methods such as ensemble models, social data,
search marketing, crowdsourcing, blackbox trading, fraud detection, risk management, survey analysis,
and other innovative applications that benefit organizations in new and creative ways.

WORKSHOPS: PAW NYC also features five full-day pre- and post-conference workshops that
complement the core conference program. Workshop agendas include advanced predictive modeling
methods, hands-on training, an intro to R (the open source analytics system), and enterprise decision
management.

For more see http://www.predictiveanalyticsworld.com/newyork/2011/

PAW LONDON 2011

PAW London’s agenda covers hot topics and advanced methods such as risk management, uplift
(incremental lift) modeling, open source analytics, and crowdsourcing data mining. Case study
presentations cover campaign targeting, churn modeling, next-best-offer, selecting marketing channels,
global analytics deployment, email marketing, HR candidate search, and other innovative applications
that benefit organizations in new and creative ways.

Join PAW and access the best keynotes, sessions, workshops, exposition, expert panel, live demos,
networking coffee breaks, reception, birds-of-a-feather lunches, brand-name enterprise leaders, and

industry heavyweights in the business.

For more see http://www.predictiveanalyticsworld.com/london

CROSS-INDUSTRY APPLICATIONS

Predictive Analytics World is the only conference of its kind, delivering vendor-neutral sessions across
verticals such as banking, financial services, e-commerce, education, government, healthcare, high
technology, insurance, non-profits, publishing, social gaming, retail and telecommunications

And PAW covers the gamut of commercial applications of predictive analytics, including response
modeling, customer retention with churn modeling, product recommendations, fraud detection, online
marketing optimization, human resource decision-making, law enforcement, sales forecasting, and
credit scoring.

Why bring together such a wide range of endeavors? No matter how you use predictive analytics, the
story is the same: Predicatively scoring customers optimizes business performance. Predictive analytics
initiatives across industries leverage the same core predictive modeling technology, share similar project
overhead and data requirements, and face common process challenges and analytical hurdles.

RAVE REVIEWS:

“Hands down, best applied, analytics conference I have ever attended. Great exposure to cutting-edge
predictive techniques and I was able to turn around and apply some of those learnings to my work
immediately. I’ve never been able to say that after any conference I’ve attended before!”

Jon Francis
Senior Statistician
T-Mobile

Read more: Articles and blog entries about PAW can be found at http://www.predictiveanalyticsworld.com/
pressroom.php

VENDORS. Meet the vendors and learn about their solutions, software and service. Discover the best
predictive analytics vendors available to serve your needs – learn what they do and see how they
compare

COLLEAGUES. Mingle, network and hang out with your best and brightest colleagues. Exchange
experiences over lunch, coffee breaks and the conference reception connecting with those professionals
who face the same challenges as you.

GET STARTED. If you’re new to predictive analytics, kicking off a new initiative, or exploring new ways
to position it at your organization, there’s no better place to get your bearings than Predictive Analytics
World. See what other companies are doing, witness vendor demos, participate in discussions with the
experts, network with your colleagues and weigh your options!

For more information:
http://www.predictiveanalyticsworld.com

View videos of PAW Washington DC, Oct 2010 — now available on-demand:
http://www.predictiveanalyticsworld.com/online-video.php

What is predictive analytics? See the Predictive Analytics Guide:
http://www.predictiveanalyticsworld.com/predictive_analytics.php

If you’d like our informative event updates, sign up at:
http://www.predictiveanalyticsworld.com/signup-us.php

To sign up for the PAW group on LinkedIn, see:
http://www.linkedin.com/e/gis/1005097

For inquiries e-mail regsupport@risingmedia.com or call (717) 798-3495.