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Using Rapid Miner and R for Sports Analytics #rstats

Rapid Miner has been one of the oldest open source analytics software, long long before open source or even analytics was considered a fashion buzzword. The Rapid Miner software has been a pioneer in many areas (like establishing a marketplace for Rapid Miner Extensions) and the Rapid Miner -R extension was one of the most promising enablers of using R in an enterprise setting.
The following interview was taken with a manager of analytics for a sports organization. The sports organization considers analytics as a strategic differentiator , hence the name is confidential. No part of the interview has been edited or manipulated.

Ajay- Why did you choose Rapid Miner and R? What were the other software alternatives you considered and discarded?

Analyst- We considered most of the other major players in statistics/data mining or enterprise BI.  However, we found that the value proposition for an open source solution was too compelling to justify the premium pricing that the commercial solutions would have required.  The widespread adoption of R and the variety of packages and algorithms available for it, made it an easy choice.  We liked RapidMiner as a way to design structured, repeatable processes, and the ability to optimize learner parameters in a systematic way.  It also handled large data sets better than R on 32-bit Windows did.  The GUI, particularly when 5.0 was released, made it more usable than R for analysts who weren’t experienced programmers.

Ajay- What analytics do you do think Rapid Miner and R are best suited for?

 Analyst- We use RM+R mainly for sports analysis so far, rather than for more traditional business applications.  It has been quite suitable for that, and I can easily see how it would be used for other types of applications.

 Ajay- Any experiences as an enterprise customer? How was the installation process? How good is the enterprise level support?

Analyst- Rapid-I has been one of the most responsive tech companies I’ve dealt with, either in my current role or with previous employers.  They are small enough to be able to respond quickly to requests, and in more than one case, have fixed a problem, or added a small feature we needed within a matter of days.  In other cases, we have contracted with them to add larger pieces of specific functionality we needed at reasonable consulting rates.  Those features are added to the mainline product, and become fully supported through regular channels.  The longer consulting projects have typically had a turnaround of just a few weeks.

 Ajay- What challenges if any did you face in executing a pure open source analytics bundle ?

Analyst- As Rapid-I is a smaller company based in Europe, the availability of training and consulting in the USA isn’t as extensive as for the major enterprise software players, and the time zone differences sometimes slow down the communications cycle.  There were times where we were the first customer to attempt a specific integration point in our technical environment, and with no prior experiences to fall back on, we had to work with Rapid-I to figure out how to do it.  Compared to the what traditional software vendors provide, both R and RM tend to have sparse, terse, occasionally incomplete documentation.  The situation is getting better, but still lags behind what the traditional enterprise software vendors provide.

 Ajay- What are the things you can do in R ,and what are the things you prefer to do in Rapid Miner (comparison for technical synergies)

Analyst- Our experience has been that RM is superior to R at writing and maintaining structured processes, better at handling larger amounts of data, and more flexible at fine-tuning model parameters automatically.  The biggest limitation we’ve had with RM compared to R is that R has a larger library of user-contributed packages for additional data mining algorithms.  Sometimes we opted to use R because RM hadn’t yet implemented a specific algorithm.  The introduction the R extension has allowed us to combine the strengths of both tools in a very logical and productive way.

In particular, extending RapidMiner with R helped address RM’s weakness in the breadth of algorithms, because it brings the entire R ecosystem into RM (similar to how Rapid-I implemented much of the Weka library early on in RM’s development).  Further, because the R user community releases packages that implement new techniques faster than the enterprise vendors can, this helps turn a potential weakness into a potential strength.  However, R packages tend to be of varying quality, and are more prone to go stale due to lack of support/bug fixes.  This depends heavily on the package’s maintainer and its prevalence of use in the R community.  So when RapidMiner has a learner with a native implementation, it’s usually better to use it than the R equivalent.

RCOMM 2012 goes live in August

An awesome conference by an awesome software Rapid Miner remains one of the leading enterprise grade open source software , that can help you do a lot of things including flow driven data modeling ,web mining ,web crawling etc which even other software cant.

Presentations include:

  • Mining Machine 2 Machine Data (Katharina Morik, TU Dortmund University)
  • Handling Big Data (Andras Benczur, MTA SZTAKI)
  • Introduction of RapidAnalytics at Telenor (Telenor and United Consult)
  • and more

Here is a list of complete program

 

Program

 

Time
Slot
Tuesday
Training / Workshop 1
Wednesday
Conference 1
Thursday
Conference 2
Friday
Training / Workshop 2
09:00 – 10:30
Introductory Speech
Ingo Mierswa (Rapid-I)Resource-aware Data Mining or M2M Mining (Invited Talk)

Katharina Morik (TU Dortmund University)

More information

 

Data Analysis

 

NeurophRM: Integration of the Neuroph framework into RapidMiner
Miloš Jovanović, Jelena Stojanović, Milan Vukićević, Vera Stojanović, Boris Delibašić (University of Belgrade)

To be announced (Invited Talk)
Andras Benczur 

Recommender Systems

 

Extending RapidMiner with Recommender Systems Algorithms
Matej Mihelčić, Nino Antulov-Fantulin, Matko Bošnjak, Tomislav Šmuc (Ruđer Bošković Institute)

Implementation of User Based Collaborative Filtering in RapidMiner
Sérgio Morais, Carlos Soares (Universidade do Porto)

Parallel Training / Workshop Session

Advanced Data Mining and Data Transformations

or

Development Workshop Part 2

10:30 – 11:00
Coffee Break
Coffee Break
Coffee Break
11:00 – 12:30
Data Analysis

Nearest-Neighbor and Clustering based Anomaly Detection Algorithms for RapidMiner
Mennatallah Amer, Markus Goldstein (DFKI)

Customers’ LifeStyle Targeting on Big Data using Rapid Miner
Maksim Drobyshev (LifeStyle Marketing Ltd)

Robust GPGPU Plugin Development for RapidMiner
Andor Kovács, Zoltán Prekopcsák (Budapest University of Technology and Economics)

Extensions

 

Optimization Plugin For RapidMiner
Venkatesh Umaashankar, Sangkyun Lee (TU Dortmund University; presented by Hendrik Blom)

 

Image Mining Extension – Year After
Radim Burget, Václav Uher, Jan Mašek (Brno University of Technology)

Incorporating R Plots into RapidMiner Reports
Peter Jeszenszky (University of Debrecen)

12:30 – 13:30
Lunch
Lunch
Lunch
13:30 – 15:30
Parallel Training / Workshop Session

Basic Data Mining and Data Transformations

or

Development Workshop Part 1

Applications

 

Introduction of RapidAnalyticy Enterprise Edition at Telenor Hungary
t.b.a. (Telenor Hungary and United Consult)

 

Application of RapidMiner in Steel Industry Research and Development
Bengt-Henning Maas, Hakan Koc, Martin Bretschneider (Salzgitter Mannesmann Forschung)

A Comparison of Data-driven Models for Forecast River Flow
Milan Cisty, Juraj Bezak (Slovak University of Technology)

Portfolio Optimization Using Local Linear Regression Ensembles in Rapid Miner
Gábor Nagy, Tamás Henk, Gergő Barta (Budapest University of Technology and Economics)

Extensions

 

An Octave Extension for RapidMiner
Sylvain Marié (Schneider Electric)

 

Unstructured Data

 

Processing Data Streams with the RapidMiner Streams-Plugin
Christian Bockermann, Hendrik Blom (TU Dortmund)

Automated Creation of Corpuses for the Needs of Sentiment Analysis
Peter Koncz, Jan Paralic (Technical University of Kosice)

 

Demonstration: News from the Rapid-I Labs
Simon Fischer; Rapid-I

This short session demonstrates the latest developments from the Rapid-I lab and will let you how you can build powerful analysis processes and routines by using those RapidMiner tools.

Certification Exam
15:30 – 16:00
Coffee Break
Coffee Break
Coffee Break
16:00 – 18:00
Book Presentation and Game Show

Data Mining for the Masses: A New Textbook on Data Mining for Everyone
Matthew North (Washington & Jefferson College)

Matthew North presents his new book “Data Mining for the Masses” introducing data mining to a broader audience and making use of RapidMiner for practical data mining problems.

 

Game Show
Did you miss last years’ game show “Who wants to be a data miner?”? Use RapidMiner for problems it was never created for and beat the time and other contestants!

User Support

Get some Coffee for free – Writing Operators with RapidMiner Beans
Christian Bockermann, Hendrik Blom (TU Dortmund)

Meta-Modeling Execution Times of RapidMiner operators
Matija Piškorec, Matko Bošnjak, Tomislav Šmuc (Ruđer Bošković Institute)

Conference day ends at ca. 17:00.

19:30
Social Event (Conference Dinner)
Social Event (Visit of Bar District)

 

and you should have a look at https://rapid-i.com/rcomm2012f/index.php?option=com_content&view=article&id=65

Conference is in Budapest, Hungary,Europe.

( Disclaimer- Rapid Miner is an advertising sponsor of Decisionstats.com in case you didnot notice the two banner sized ads.)

 

Interview Rob J Hyndman Forecasting Expert #rstats

Here is an interview with Prof Rob J Hyndman who has created many time series forecasting methods and authored books as well as R packages on the same.

Ajay -Describe your journey from being a student of science to a Professor. What were some key turning points along that journey?
 
Rob- I started a science honours degree at the University of Melbourne in 1985. By the end of 1985 I found myself simultaneously working as a statistical consultant (having completed all of one year of statistics courses!). For the next three years I studied mathematics, statistics and computer science at university, and tried to learn whatever I needed to in order to help my growing group of clients. Often we would cover things in classes that I’d already taught myself through my consulting work. That really set the trend for the rest of my career. I’ve always been an academic on the one hand, and a statistical consultant on the other. The consulting work has led me to learn a lot of things that I would not otherwise have come across, and has also encouraged me to focus on research problems that are of direct relevance to the clients I work with.
I never set out to be an academic. In fact, I thought that I would get a job in the business world as soon as I finished my degree. But once I completed the degree, I was offered a position as a statistical consultant within the University of Melbourne, helping researchers in various disciplines and doing some commercial work. After a year, I was getting bored doing only consulting, and I thought it would be interesting to do a PhD. I was lucky enough to be offered a generous scholarship which meant I was paid more to study than to continue working.
Again, I thought that I would probably go and get a job in the business world after I finished my PhD. But I finished it early and my scholarship was going to be cut off once I submitted my thesis. So instead, I offered to teach classes for free at the university and delayed submitting my thesis until the scholarship period ran out. That turned out to be a smart move because the university saw that I was a good teacher, and offered me a lecturing position starting immediately I submitted my thesis. So I sort of fell into an academic career.
I’ve kept up the consulting work part-time because it is interesting, and it gives me a little extra money. But I’ve also stayed an academic because I love the freedom to be able to work on anything that takes my fancy.
Ajay- Describe your upcoming book on Forecasting.
 
Rob- My first textbook on forecasting (with Makridakis and Wheelwright) was written a few years after I finished my PhD. It has been very popular, but it costs a lot of money (about $140 on Amazon). I estimate that I get about $1 for every book sold. The rest goes to the publisher (Wiley) and all they do is print, market and distribute it. I even typeset the whole thing myself and they print directly from the files I provided. It is now about 15 years since the book was written and it badly needs updating. I had a choice of writing a new edition with Wiley or doing something completely new. I decided to do a new one, largely because I didn’t want a publisher to make a lot of money out of students using my hard work.
It seems to me that students try to avoid buying textbooks and will search around looking for suitable online material instead. Often the online material is of very low quality and contains many errors.
As I wasn’t making much money on my textbook, and the facilities now exist to make online publishing very easy, I decided to try a publishing experiment. So my new textbook will be online and completely free. So far it is about 2/3 completed and is available at http://otexts.com/fpp/. I am hoping that my co-author (George Athanasopoulos) and I will finish it off before the end of 2012.
The book is intended to provide a comprehensive introduction to forecasting methods. We don’t attempt to discuss the theory much, but provide enough information for people to use the methods in practice. It is tied to the forecast package in R, and we provide code to show how to use the various forecasting methods.
The idea of online textbooks makes a lot of sense. They are continuously updated so if we find a mistake we fix it immediately. Also, we can add new sections, or update parts of the book, as required rather than waiting for a new edition to come out. We can also add richer content including video, dynamic graphics, etc.
For readers that want a print edition, we will be aiming to produce a print version of the book every year (available via Amazon).
I like the idea so much I’m trying to set up a new publishing platform (otexts.com) to enable other authors to do the same sort of thing. It is taking longer than I would like to make that happen, but probably next year we should have something ready for other authors to use.
Ajay- How can we make textbooks cheaper for students as well as compensate authors fairly
 
Rob- Well free is definitely cheaper, and there are a few businesses trying to make free online textbooks a reality. Apart from my own efforts, http://www.flatworldknowledge.com/ is producing a lot of free textbooks. And textbookrevolution.org is another great resource.
With otexts.com, we will compensate authors in two ways. First, the print versions of a book will be sold (although at a vastly cheaper rate than other commercial publishers). The royalties on print sales will be split 50/50 with the authors. Second, we plan to have some features of each book available for subscription only (e.g., solutions to exercises, some multimedia content, etc.). Again, the subscription fees will be split 50/50 with the authors.
Ajay- Suppose a person who used to use forecasting software from another company decides to switch to R. How easy and lucid do you think the current documentation on R website for business analytics practitioners such as these – in the corporate world.
 
Rob- The documentation on the R website is not very good for newcomers, but there are a lot of other R resources now available. One of the best introductions is Matloff’s “The Art of R Programming”. Provided someone has done some programming before (e.g., VBA, python or java), learning R is a breeze. The people who have trouble are those who have only ever used menu interfaces such as Excel. Then they are not only learning R, but learning to think about computing in a different way from what they are used to, and that can be tricky. However, it is well worth it. Once you know how to code, you can do so much more.  I wish some basic programming was part of every business and statistics degree.
If you are working in a particular area, then it is often best to find a book that uses R in that discipline. For example, if you want to do forecasting, you can use my book (otexts.com/fpp/). Or if you are using R for data visualization, get hold of Hadley Wickham’s ggplot2 book.
Ajay- In a long and storied career- What is the best forecast you ever made ? and the worst?
 
 Rob- Actually, my best work is not so much in making forecasts as in developing new forecasting methodology. I’m very proud of my forecasting models for electricity demand which are now used for all long-term planning of electricity capacity in Australia (see  http://robjhyndman.com/papers/peak-electricity-demand/  for the details). Also, my methods for population forecasting (http://robjhyndman.com/papers/stochastic-population-forecasts/ ) are pretty good (in my opinion!). These methods are now used by some national governments (but not Australia!) for their official population forecasts.
Of course, I’ve made some bad forecasts, but usually when I’ve tried to do more than is reasonable given the available data. One of my earliest consulting jobs involved forecasting the sales for a large car manufacturer. They wanted forecasts for the next fifteen years using less than ten years of historical data. I should have refused as it is unreasonable to forecast that far ahead using so little data. But I was young and naive and wanted the work. So I did the forecasts, and they were clearly outside the company’s (reasonable) expectations, and they then refused to pay me. Lesson learned. It’s better to refuse work than do it poorly.

Probably the biggest impact I’ve had is in helping the Australian government forecast the national health budget. In 2001 and 2002, they had underestimated health expenditure by nearly $1 billion in each year which is a lot of money to have to find, even for a national government. I was invited to assist them in developing a new forecasting method, which I did. The new method has forecast errors of the order of plus or minus $50 million which is much more manageable. The method I developed for them was the basis of the ETS models discussed in my 2008 book on exponential smoothing (www.exponentialsmoothing.net)

. And now anyone can use the method with the ets() function in the forecast package for R.
About-
Rob J Hyndman is Pro­fessor of Stat­ist­ics in the Depart­ment of Eco­no­met­rics and Busi­ness Stat­ist­ics at Mon­ash Uni­ver­sity and Dir­ector of the Mon­ash Uni­ver­sity Busi­ness & Eco­nomic Fore­cast­ing Unit. He is also Editor-in-Chief of the Inter­na­tional Journal of Fore­cast­ing and a Dir­ector of the Inter­na­tional Insti­tute of Fore­casters. Rob is the author of over 100 research papers in stat­ist­ical sci­ence. In 2007, he received the Moran medal from the Aus­tralian Academy of Sci­ence for his con­tri­bu­tions to stat­ist­ical research, espe­cially in the area of stat­ist­ical fore­cast­ing. For 25 years, Rob has main­tained an act­ive con­sult­ing prac­tice, assist­ing hun­dreds of com­pan­ies and organ­iz­a­tions. His recent con­sult­ing work has involved fore­cast­ing elec­tri­city demand, tour­ism demand, the Aus­tralian gov­ern­ment health budget and case volume at a US call centre.

Update!

I have been busy-

1) Finally my divorce came through. My advice – dont do it without a pre-nup ! Alimony means all the money.

2) Spending time on Quora after getting bored from LinkedIn, Twitter,Facebook,Google Plus,Tumblr, WordPress

See this answer to-

 What are common misconceptions about startups?

1) we will change the world
2) if we get 1% of a billion people market, we will be rich
3) if we have got funding, most of the job is done
4) lets pay ourselves high salaries since we got funded
5) our idea is awesome and cant be copied, improvised, stolen, replicated
6) startups are painless
7) it is a better life than a corporate career
8) long term vision is important than short term cash burn
9) we will never sell out or exit. never
10) its a great idea to make startups with friend

Say hello to me – http://www.quora.com/Ajay-Ohri/answers

3) Writing freelance articles on APIs for Programmable Web

Why write pro? See point 1)

Recent Articles-

http://blog.programmableweb.com/2012/07/30/predict-the-future-with-google-prediction-api/

http://blog.programmableweb.com/2012/08/01/your-store-in-the-cloud-google-cloud-storage-api/

http://blog.programmableweb.com/2012/07/27/the-romney-vs-obama-api/

4) Writing poetry on http://poemsforkush.com/. It now gets 23000 views a month. I wish I could say my poems were great, but the readers are kind (364 subscribers!) and also Google Image Search is very very kind.

5) Kicking tires with next book ” R for Cloud Computing” and be tuned for another writing announcement

6) Waiting for Paul Kent, VP, SAS Big Data to reply to my emails for interview after HE promised me!! You dont get to 105 interviews without being a bit stubborn!

7) Sighing on politics engulfing my American friends especially with regards to Chic-fil-A and Romney’s gaffes. Now thats what I call a first world problem! Protesting by eating or boycotting chicken sandwiches! In India we had the world’s biggest blackout two days in a row- and no one is attending the Hunger Fast against corruption protests!

8) Watching Olympics! Our glorious nation of 1.2 billion very smart people has managed to win 1 Bronze till today!! Michael Phelps has won more medals and more gold than the whole of  India has since the Olympics Games began!!

9) Consulting to pay the bills. includes writing R code, making presentations. Why consult when I have writing to do? See point 1)

10) Reading New York Times to get insights on Big Data and Analytics. Trust them- they know what they are doing!

Interview John Myles White , Machine Learning for Hackers

Here is an interview with one of the younger researchers  and rock stars of the R Project, John Myles White,  co-author of Machine Learning for Hackers.

Ajay- What inspired you guys to write Machine Learning for Hackers. What has been the public response to the book. Are you planning to write a second edition or a next book?

John-We decided to write Machine Learning for Hackers because there were so many people interested in learning more about Machine Learning who found the standard textbooks a little difficult to understand, either because they lacked the mathematical background expected of readers or because it wasn’t clear how to translate the mathematical definitions in those books into usable programs. Most Machine Learning books are written for audiences who will not only be using Machine Learning techniques in their applied work, but also actively inventing new Machine Learning algorithms. The amount of information needed to do both can be daunting, because, as one friend pointed out, it’s similar to insisting that everyone learn how to build a compiler before they can start to program. For most people, it’s better to let them try out programming and get a taste for it before you teach them about the nuts and bolts of compiler design. If they like programming, they can delve into the details later.

We once said that Machine Learning for Hackers  is supposed to be a chemistry set for Machine Learning and I still think that’s the right description: it’s meant to get readers excited about Machine Learning and hopefully expose them to enough ideas and tools that they can start to explore on their own more effectively. It’s like a warmup for standard academic books like Bishop’s.
The public response to the book has been phenomenal. It’s been amazing to see how many people have bought the book and how many people have told us they found it helpful. Even friends with substantial expertise in statistics have said they’ve found a few nuggets of new information in the book, especially regarding text analysis and social network analysis — topics that Drew and I spend a lot of time thinking about, but are not thoroughly covered in standard statistics and Machine Learning  undergraduate curricula.
I hope we write a second edition. It was our first book and we learned a ton about how to write at length from the experience. I’m about to announce later this week that I’m writing a second book, which will be a very short eBook for O’Reilly. Stay tuned for details.

Ajay-  What are the key things that a potential reader can learn from this book?

John- We cover most of the nuts and bolts of introductory statistics in our book: summary statistics, regression and classification using linear and logistic regression, PCA and k-Nearest Neighbors. We also cover topics that are less well known, but are as important: density plots vs. histograms, regularization, cross-validation, MDS, social network analysis and SVM’s. I hope a reader walks away from the book having a feel for what different basic algorithms do and why they work for some problems and not others. I also hope we do just a little to shift a future generation of modeling culture towards regularization and cross-validation.

Ajay- Describe your journey as a science student up till your Phd. What are you current research interests and what initiatives have you done with them?

John-As an undergraduate I studied math and neuroscience. I then took some time off and came back to do a Ph.D. in psychology, focusing on mathematical modeling of both the brain and behavior. There’s a rich tradition of machine learning and statistics in psychology, so I got increasingly interested in ML methods during my years as a grad student. I’m about to finish my Ph.D. this year. My research interests all fall under one heading: decision theory. I want to understand both how people make decisions (which is what psychology teaches us) and how they should make decisions (which is what statistics and ML teach us). My thesis is focused on how people make decisions when there are both short-term and long-term consequences to be considered. For non-psychologists, the classic example is probably the explore-exploit dilemma. I’ve been working to import more of the main ideas from stats and ML into psychology for modeling how real people handle that trade-off. For psychologists, the classic example is the Marshmallow experiment. Most of my research work has focused on the latter: what makes us patient and how can we measure patience?

Ajay- How can academia and private sector solve the shortage of trained data scientists (assuming there is one)?

John- There’s definitely a shortage of trained data scientists: most companies are finding it difficult to hire someone with the real chops needed to do useful work with Big Data. The skill set required to be useful at a company like Facebook or Twitter is much more advanced than many people realize, so I think it will be some time until there are undergraduates coming out with the right stuff. But there’s huge demand, so I’m sure the market will clear sooner or later.

The changes that are required in academia to prepare students for this kind of work are pretty numerous, but the most obvious required change is that quantitative people need to be learning how to program properly, which is rare in academia, even in many CS departments. Writing one-off programs that no one will ever have to reuse and that only work on toy data sets doesn’t prepare you for working with huge amounts of messy data that exhibit shifting patterns. If you need to learn how to program seriously before you can do useful work, you’re not very valuable to companies who need employees that can hit the ground running. The companies that have done best in building up data teams, like LinkedIn, have learned to train people as they come in since the proper training isn’t typically available outside those companies.
Of course, on the flipside, the people who do know how to program well need to start learning more about theory and need to start to have a better grasp of basic mathematical models like linear and logistic regressions. Lots of CS students seem not to enjoy their theory classes, but theory really does prepare you for thinking about what you can learn from data. You may not use automata theory if you work at Foursquare, but you will need to be able to reason carefully and analytically. Doing math is just like lifting weights: if you’re not good at it right now, you just need to dig in and get yourself in shape.
About-
John Myles White is a Phd Student in  Ph.D. student in the Princeton Psychology Department, where he studies human decision-making both theoretically and experimentally. Along with the political scientist Drew Conway, he is  the author of a book published by O’Reilly Media entitled “Machine Learning for Hackers”, which is meant to introduce experienced programmers to the machine learning toolkit. He is also working with Mark Hansenon a book for laypeople about exploratory data analysis.John is the lead maintainer for several R packages, including ProjectTemplate and log4r.

(TIL he has played in several rock bands!)

—–
You can read more in his own words at his blog at http://www.johnmyleswhite.com/about/
He can be contacted via social media at Google Plus at https://plus.google.com/109658960610931658914 or twitter at twitter.com/johnmyleswhite/

Big Noise on Big Data

Increasingly Big Data is used in writing where Business Analytics was used, and data mining is thrown in as a word just to keep liberal art majors happy that they are reading a scientific article.

Some Big Words I have noticed in my Short life-

Big Data? High Performance Analytics? High Performance Computing ? Cloud Computing? Time Sharing? Data Mining? SEMMA? CRISP-DM? KDD? Business Intelligence? Business Analytics and Optimization? (pick a card and any card)

(or Just Moore’s Law catching up with the analytics)

Some examples-

Replace Big Data with Analytics in these articles and let me know if you can make out much of a difference

  • Big Data on Campus

http://www.nytimes.com/2012/07/22/education/edlife/colleges-awakening-to-the-opportunities-of-data-mining.html

  • From the man who famously said BI is dead, is now burying Business Analytics within the new buzzword , SAS CMO Jim Davis

How to transform big data from an obstacle into an asset

http://blogs.sas.com/content/corneroffice/2012/07/22/how-to-transform-big-data-from-an-obstacle-into-an-asset/

(Related- Is big data over hyped? by Jim Davis

http://www.sas.com/knowledge-exchange/business-analytics/featured/is-big-data-over-hyped/index.html )

I am sure by 2015, Jim Davis, NYT and the merry men of analytics will find some other buzzwords to rally the troops. In the meantime, let me throw out the flag and call it Big  .

Interview James G Kobielus IBM Big Data

Here is an interview with  James G Kobielus, who is the Senior Program Director, Product Marketing, Big Data Analytics Solutions at IBM. Special thanks to Payal Patel Cudia of IBM’s communication team,for helping with the logistics for this.

Ajay -What are the specific parts of the IBM Platform that deal with the three layers of Big Data -variety, velocity and volume

James-Well first of all, let’s talk about the IBM Information Management portfolio. Our big data platform addresses the three layers of big data to varying degrees either together in a product , or two out of the three or even one of the three aspects. We don’t have separate products for the variety, velocity and volume separately.

Let us define these three layers-Volume refers to the hundreds of terabytes and petabytes of stored data inside organizations today. Velocity refers to the whole continuum from batch to real time continuous and streaming data.

Variety refers to multi-structure data from structured to unstructured files, managed and stored in a common platform analyzed through common tooling.

For Volume-IBM has a highly scalable Big Data platform. This includes Netezza and Infosphere groups of products, and Watson-like technologies that can support petabytes volume of data for analytics. But really the support of volume ranges across IBM’s Information Management portfolio both on the database side and the advanced analytics side.

For real time Velocity, we have real time data acquisition. We have a product called IBM Infosphere, part of our Big Data platform, that is specifically built for streaming real time data acquisition and delivery through complex event processing. We have a very rich range of offerings that help clients build a Hadoop environment that can scale.

Our Hadoop platform is the most real time capable of all in the industry. We are differentiated by our sheer breadth, sophistication and functional depth and tooling integrated in our Hadoop platform. We are differentiated by our streaming offering integrated into the Hadoop platform. We also offer a great range of modeling and analysis tools, pretty much more than any other offering in the Big Data space.

Attached- Jim’s slides from Hadoop World

Ajay- Any plans for Mahout for Hadoop

Jim- I cant speak about product plans. We have plans but I cant tell you anything more. We do have a feature in Big Insights called System ML, a library for machine learning.

Ajay- How integral are acquisitions for IBM in the Big Data space (Netezza,Cognos,SPSS etc). Is it true that everything that you have in Big Data is acquired or is the famous IBM R and D contributing here . (see a partial list of IBM acquisitions at at http://www.ibm.com/investor/strategy/acquisitions.wss )

Jim- We have developed a lot on our own. We have the deepest R and D of anybody in the industry in all things Big Data.

For example – Watson has Big Insights Hadoop at its core. Apache Hadoop is the heart and soul of Big Data (see http://www-01.ibm.com/software/data/infosphere/hadoop/ ). A great deal that makes Big Insights so differentiated is that not everything that has been built has been built by the Hadoop community.

We have built additions out of the necessity for security, modeling, monitoring, and governance capabilities into BigInsights to make it truly enterprise ready. That is one example of where we have leveraged open source and we have built our own tools and technologies and layered them on top of the open source code.

Yes of course we have done many strategic acquisitions over the last several years related to Big Data Management and we continue to do so. This quarter we have done 3 acquisitions with strong relevance to Big Data. One of them is Vivisimo (http://www-03.ibm.com/press/us/en/pressrelease/37491.wss ).

Vivisimo provides federated Big Data discovery, search and profiling capabilities to help you figure out what data is out there,what is relevance of that data to your data science project- to help you answer the question which data should you bring in your Hadoop Cluster.

 We also did Varicent , which is more performance management and we did TeaLeaf , which is a customer experience solution provider where customer experience management and optimization is one of the hot killer apps for Hadoop in the cloud. We have done great many acquisitions that have a clear relevance to Big Data.

Netezza already had a massively parallel analytics database product with an embedded library of models called Netezza Analytics, and in-database capabilties to massively parallelize Map Reduce and other analytics management functions inside the database. In many ways, Netezza provided capabilities similar to that IBM had provided for many years under the Smart Analytics Platform (http://www-01.ibm.com/software/data/infosphere/what-is-advanced-analytics/ ) .

There is a differential between Netezza and ISAS.

ISAS was built predominantly in-house over several years . If you go back a decade ago IBM acquired Ascential Software , a product portfolio that was the heart and soul of IBM InfoSphere Information Manager that is core to our big Data platform. In addition to Netezza, IBM bought SPSS two years back. We already had data mining tools and predictive modeling in the InfoSphere portfolio, but we realized we needed to have the best of breed, SPSS provided that and so IBM acquired them.

 Cognos- We had some BI reporting capabilities in the InfoSphere portfolio that we had built ourselves and also acquired for various degrees from prior acquisitions. But clearly Cognos was one of the best BI vendors , and we were lacking such a rich tool set in our product in visualization and cubing and so for that reason we acquired Cognos.

There is also Unica – which is a marketing campaign optimization which in many ways is a killer app for Hadoop. Projects like that are driving many enterprises.

Ajay- How would you rank order these acquisitions in terms of strategic importance rather than data of acquisition or price paid.

Jim-Think of Big Data as an ecosystem that has components that are fitted to particular functions for data analytics and data management. Is the database the core, or the modeling tool the core, or the governance tools the core, or is the hardware platform the core. Everything is critically important. We would love to hear from you what you think have been most important. Each acquisition has helped play a critical role to build the deepest and broadest solution offering in Big Data. We offer the hardware, software, professional services, the hosting service. I don’t think there is any validity to a rank order system.

Ajay-What are the initiatives regarding open source that Big Data group have done or are planning?

Jim- What we are doing now- We are very much involved with the Apache Hadoop community. We continue to evolve the open source code that everyone leverages.. We have built BigInsights on Apache Hadoop. We have the closest, most up to date in terms of version number to Apache Hadoop ( Hbase,HDFS, Pig etc) of all commercial distributions with our BigInsights 1.4 .

We have an R library integrated with BigInsights . We have a R library integrated with Netezza Analytics. There is support for R Models within the SPSS portfolio. We already have a fair amount of support for R across the portfolio.

Ajay- What are some of the concerns (privacy,security,regulation) that you think can dampen the promise of Big Data.

Jim- There are no showstoppers, there is really a strong momentum. Some of the concerns within the Hadoop space are immaturity of the technology, the immaturity of some of the commercial offerings out there that implement Hadoop, the lack of standardization for formal sense for Hadoop.

There is no Open Standards Body that declares, ratifies the latest version of Mahout, Map Reduce, HDFS etc. There is no industry consensus reference framework for layering these different sub projects. There are no open APIs. There are no certifications or interoperability standards or organizations to certify different vendors interoperability around a common API or framework.

The lack of standardization is troubling in this whole market. That creates risks for users because users are adopting multiple Hadoop products. There are lots of Hadoop deployments in the corporate world built around Apache Hadoop (purely open source). There may be no assurance that these multiple platforms will interoperate seamlessly. That’s a huge issue in terms of just magnifying the risk. And it increases the need for the end user to develop their own custom integrated code if they want to move data between platforms, or move map-reduce jobs between multiple distributions.

Also governance is a consideration. Right now Hadoop is used for high volume ETL on multi structured and unstructured data sources, or Hadoop is used for exploratory sand boxes for data scientists. These are important applications that are a majority of the Hadoop deployments . Some Hadoop deployments are stand alone unstructured data marts for specific applications like sentiment analysis like.

Hadoop is not yet ready for data warehousing. We don’t see a lot of Hadoop being used as an alternative to data warehouses for managing the single version of truth of system or record data. That day will come but there needs to be out there in the marketplace a broader range of data governance mechanisms , master data management, data profiling products that are mature that enterprises can use to make sure their data inside their Hadoop clusters is clean and is the single version of truth. That day has not arrived yet.

One of the great things about IBM’s acquisition of Vivisimo is that a piece of that overall governance picture is discovery and profiling for unstructured data , and that is done very well by Vivisimo for several years.

What we will see is vendors such as IBM will continue to evolve security features inside of our Hadoop platform. We will beef up our data governance capabilities for this new world of Hadoop as the core of Big Data, and we will continue to build up our ability to integrate multiple databases in our Hadoop platform so that customers can use data from a bit of Hadoop,some data from a bit of traditional relational data warehouse, maybe some noSQL technology for different roles within a very complex Big Data environment.

That latter hybrid deployment model is becoming standard across many enterprises for Big Data. A cause for concern is when your Big Data deployment has a bit of Hadoop, bit of noSQL, bit of EDW, bit of in-memory , there are no open standards or frameworks for putting it all together for a unified framework not just for interoperability but also for deployment.

There needs to be a virtualization or abstraction layer for unified access to all these different Big Data platforms by the users/developers writing the queries, by administrators so they can manage data and resources and jobs across all these disparate platforms in a seamless unified way with visual tooling. That grand scenario, the virtualization layer is not there yet in any standard way across the big data market. It will evolve, it may take 5-10 years to evolve but it will evolve.

So, that’s the concern that can dampen some of the enthusiasm for Big Data Analytics.

About-

You can read more about Jim at http://www.linkedin.com/pub/james-kobielus/6/ab2/8b0 or

follow him on Twitter at http://twitter.com/jameskobielus

You can read more about IBM Big Data at http://www-01.ibm.com/software/data/bigdata/

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