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Tag Archives: Web search engine

+ 1 your website -updated

how to add the all new plus one button to your own website

just go here.

submit form

wait

https://services.google.com/fb/forms/plusonesignup/

also see https://profiles.google.com/u/0/+1/personalization/

or read the hack here

http://www.yvoschaap.com/weblog/the_google_1_button_discovered

The buttons does exists because there is personalisation option available refering to non-Google sites.

Google claims the button is “coming soon” but I couldn’t wait, so I looked around the code, and looked some more, untill I found the button endpoint hiding from me, obfuscated, in a stray piece of javascript.

Check out these live Google +1 buttons:

at

http://fanity.com/


		

Why search optimization can make you like Rebecca Black

Felicia Day, actress and web content producer.

Image via Wikipedia

A highly optimized blog post or web content can get you a lot of attention just like Rebecca Black’s video (provided it passes through the new quality metrics \change*/ in the Search Engine)

But if the underlying content is weak, or based on a shoddy understanding of the content-it can drive lots of horrid comments as well as ensuring that bad word of mouth is spread about the content or you/despite your hard work.

An example of this is copy and paste journalism especially in technology circles, where even a bigger Page Ranked website /blog can get away with scraping or stealing content from a lower page ranked website (or many websites)  after adding a cursory “expert comment”. This is also true when someone who is basically a corporate communication specialist (or PR -public relations) person is given a techinical text and encourage to write about it without completely understanding it.

A mild technical defect in the search engine algorithm is that it does not seem to pay attention to when the content was published, so the copying website or blog actually can get by as fresher content even if it is practically has 90% of the same words). The second flaw is over punishment or manual punishment of excessive linking – this can encourage search optimization minded people to hoard links or discourage trackbacks.

A free internet is one which promotes free sharing of content and does not encourage stealing or un-authorized scraping or content copying. Unfortunately current search engine optimization can encourage scraping and content copying without paying too much attention to origin of the words.

In addition the analytical rigor by which search algorithms search your inboxes (as in search all emails for a keyword) or media rich sites (like Youtube) are quite on a different level of quality altogether. The chances of garbage results are much more while searching for media content and/or emails.

Is Random Poetry Click Fraud

Meta-search-vi

Image via Wikipedia

Is poetry when randomized

Tweaked, meta tagged , search engine optimized

Violative of unseen terms and conditional clauses

Is random poetry or aggregated prose farmed for click fraud uses

 

 

 

I dont know, you tell me, says the blog boy,

Tapping away at the keyboard like a shiny new toy,

Geeks unfortunately too often are men too many,

Forgive the generalization, but the tech world is yet to be equalized.

 

If a New York Hot Dog  is a slice of heaven at four bucks a piece

Then why is prose and poetry at five bucks an hour considered waste

Ah I see, you have grown old and cynical,

Of the numerous stupid internet capers and cyber ways

 

The clicking finger clicks on

swiftly but mostly delightfully virally moves on

While people collect its trails and

ponder its aggregated merry ways

 

All people are equal but all links are not,

Thus overturning two centuries of psychology had you been better taught,

But you chose to drop out of school, and create that search engine so big

It is now a fraud catchers head ache that millions try to search engine optimize and rig

 

Once again, people are different, in so many ways so prettier

Links are the same hyper linked code number five or earlier

People think like artificial artificial (thus natural) neural nets

Biochemically enhanced Harmonically possessed.

 

rather than  analyze forensically and quite creepily

where people have been

Gentic Algorithms need some chaos

To see what till now hasnt been seen.

 

Again this was a random poem,

inspired by a random link that someone clicked

To get here, on a carbon burning cyber machine,

Having digested poem, moves on, unheard , unseen.

(Inspired by the Hyper Link at http://goo.gl/a8ijW )

Also-

How to balance your online advertising and your offline conscience

Google in 1998, showing the original logo

Image via Wikipedia

I recently found an interesting example of  a website that both makes a lot of money and yet is much more efficient than any free or non profit. It is called ECOSIA

If you see a website that wants to balance administrative costs  plus have a transparent way to make the world better- this is a great example.

  • http://ecosia.org/how.php
  • HOW IT WORKS
    You search with Ecosia.
  • Perhaps you click on an interesting sponsored link.
  • The sponsoring company pays Bing or Yahoo for the click.
  • Bing or Yahoo gives the bigger chunk of that money to Ecosia.
  • Ecosia donates at least 80% of this income to support WWF’s work in the Amazon.
  • If you like what we’re doing, help us spread the word!
  • Key facts about the park:

    • World’s largest tropical forest reserve (38,867 square kilometers, or about the size of Switzerland)
    • Home to about 14% of all amphibian species and roughly 54% of all bird species in the Amazon – not to mention large populations of at least eight threatened species, including the jaguar
    • Includes part of the Guiana Shield containing 25% of world’s remaining tropical rainforests – 80 to 90% of which are still pristine
    • Holds the last major unpolluted water reserves in the Neotropics, containing approximately 20% of all of the Earth’s water
    • One of the last tropical regions on Earth vastly unaltered by humans
    • Significant contributor to climatic regulation via heat absorption and carbon storage

     

    http://ecosia.org/statistics.php

    They claim to have donated 141,529.42 EUR !!!

    http://static.ecosia.org/files/donations.pdf

     

     

     

     

     

     

     

     

     

     

    Well suppose you are the Web Admin of a very popular website like Wikipedia or etc

    One way to meet server costs is to say openly hey i need to balance my costs so i need some money.

    The other way is to use online advertising.

    I started mine with Google Adsense.

    Click per milli (or CPM)  gives you a very low low conversion compared to contacting ad sponsor directly.

    But its a great data experiment-

    as you can monitor which companies are likely to be advertised on your site (assume google knows more about their algols than you will)

    which formats -banner or text or flash have what kind of conversion rates

    what are the expected pay off rates from various keywords or companies (like business intelligence software, predictive analytics software and statistical computing software are similar but have different expected returns (if you remember your eco class)

     

    NOW- Based on above data, you know whats your minimum baseline to expect from a private advertiser than a public, crowd sourced search engine one (like Google or Bing)

    Lets say if you have 100000 views monthly. and assume one out of 1000 page views will lead to a click. Say the advertiser will pay you 1 $ for every 1 click (=1000 impressions)

    Then your expected revenue is $100.But if your clicks are priced at 2.5$ for every click , and your click through rate is now 3 out of 1000 impressions- (both very moderate increases that can done by basic placement optimization of ad type, graphics etc)-your new revenue is  750$.

    Be a good Samaritan- you decide to share some of this with your audience -like 4 Amazon books per month ( or I free Amazon book per week)- That gives you a cost of 200$, and leaves you with some 550$.

    Wait! it doesnt end there- Adam Smith‘s invisible hand moves on .

    You say hmm let me put 100 $ for an annual paper writing contest of $1000, donate $200 to one laptop per child ( or to Amazon rain forests or to Haiti etc etc etc), pay $100 to your upgraded server hosting, and put 350$ in online advertising. say $200 for search engines and $150 for Facebook.

    Woah!

    Month 1 would should see more people  visiting you for the first time. If you have a good return rate (returning visitors as a %, and low bounce rate (visits less than 5 secs)- your traffic should see atleast a 20% jump in new arrivals and 5-10 % in long term arrivals. Ignoring bounces- within  three months you will have one of the following

    1) An interesting case study on statistics on online and social media advertising, tangible motivations for increasing community response , and some good data for study

    2) hopefully better cost management of your server expenses

    3)very hopefully a positive cash flow

     

    you could even set a percentage and share the monthly (or annually is better actions) to your readers and advertisers.

    go ahead- change the world!

    the key paradigms here are sharing your traffic and revenue openly to everyone

    donating to a suitable cause

    helping increase awareness of the suitable cause

    basing fixed percentages rather than absolute numbers to ensure your site and cause are sustained for years.

    Who searches for this Blog?

    Statue of Michael Jackson in Eindhoven, the Ne...

    Image via Wikipedia

    Using WP- Stats I set about answering this question-

    What search keywords lead here-

    Clearly Michael Jackson is down this year

    And R GUI, Data Mining is up.

    How does that affect my writing- given I get almost 250 visitors by search engines alone daily- assume I write nothing on this blog from now on.

    It doesnt- I still write what ever code or poem that comes to my mind. So it is hurtful people misunderstimate the effort in writing and jump to conclusions (esp if I write about a company- I am not on payroll of that company- just like if  I write about a poem- I am not a full time poet)

    Over to xkcd

    All Time (for Decisionstats.Wordpress.com)

    Search Views
    libre office 818
    facebook analytics 806
    michael jackson history 240
    wps sas lawsuit 180
    r gui 168
    wps sas 154
    wordle.net 118
    sas wps 116
    decision stats 110
    sas wps lawsuit 100
    google maps jet ski 94
    data mining 88
    doug savage 72
    hive tutorial 63
    spss certification 63
    hadley wickham 63
    google maps jetski 62
    sas sues wps 60
    decisionstats 58
    donald farmer microsoft 45
    libreoffice 44
    wps statistics 44
    best statistics software 42
    r gui ubuntu 41
    rstat 37
    tamilnadu advanced technical training institute tatti 37

    YTD

    2009-11-24 to Today

    Search Views
    libre office 818
    facebook analytics 781
    wps sas lawsuit 170
    r gui 164
    wps sas 125
    wordle.net 118
    sas wps 101
    sas wps lawsuit 95
    google maps jet ski 94
    data mining 86
    decision stats 82
    doug savage 63
    hadley wickham 63
    google maps jetski 62
    hive tutorial 56
    donald farmer microsoft 45

    Zen and the art of applying T tests to Spam Data

    Decisionstats traffic seemed up mmm but Spam is way way up

    Whos spamming my dear bloggie

    hmm

    is it the russians doing a link spam. unlikely they dont bot against Akismet that much (as they fail)

    And Captcha can be failed by python (apparently. sigh)

    Is there a co relation of certain tags of posts, and count of spam- hoping to distort say blogs’s search engine rankings for SAS WPS Lawsuit in Google or jet ski across  pacific in Google.

    Sigh- an old retired outlaw black hat is never kept in peace. Try doing a blog search for R in Google- Revo  is now down to number 7 (which is hmm given Google Instant)

    Of course I think too much about SEO, but I dont run CPC ads- I made much more money when traffic is low – say 5-10 small businesses needing to forecast their sales .

    and enjoy your Thanksgiving. Remember the Indians bring the Turkeys.

     

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