New Google Ad Planner

Dusan's User Interface challenge
Image by moggs oceanlane via Flickr

The new Google Ad Planner is really nice-seems better than old Adwords interface, though needs a UI redesign before it can complete with the clean cut slice and dice of Facebook Ad Planner.

It’s the interface, stupid that makes an Iphone sell more than the Symbian even with 90% functionality. Same reasons why Google Storage is okay but Google Prediction API gets slower liftoff than Amazon Console (now with FREE instances) – though the R interface to Prediction API sure helps.

Prediction API is a terrific tool dying for oxygen out there (and will end up like Wave- I hope not)

Sometimes you need artists as well as engineers to design query tools, G Men- and guess the Double Click anti trust rumours have quietened down enough because why the heck did double click interface integration take so loooong.

( and btw why cant Google just get into the multi billion dashboard business if they can manage ALL the data IN THE INTERNET ——they sure can do it for specific companies- – but wait-

they are probably waiting for AsterData to stop sucking thumbs ,chanting on MapReduce SQL,  MapReduce SQL nursery rhymes and start inventing NEW STUFF again (or atleast creating two product brands from nCluster (when you and I were in school together giggle)

Btw the time Google make up their mind to enter BI or wait for Aster to finish- IBM would have gulped and burped all there it is- and thats the way that market rolls.

Back to Ad s and Mad Men.

Here are some screenshots-of the new Google Ad Planner-

I found it useful to review traffic for third party websites (even better than Google Trends) and thats a definite plus over Facebooks closed dormitory world of ads.

Click on them for some more views or go straight to http://google.com/adplanner and Enjoy Baby!

Which websites attract your target customers?

View a site listing: 

Ad Planner top 1,000 sites

Refine your online advertising with DoubleClick Ad Planner, a free media planning tool that can help you:

Identify websites your target customers are likely to visit

  • Define audiences by demographics and interests.
  • Search for websites relevant to your target audience.
  • Access unique users, page views, and other data for millions of websites from over 40 countries.

Easily build media plans for yourself or your clients

  • Create lists of websites where you’d like to advertise.
  • Generate aggregated website statistics for your media plan.

and

Take charge of your DoubleClick Ad Planner site listing

View a site listing: 

Ad Planner top 1,000 sites

DoubleClick Ad Planner is a media planning tool where advertisers find sites for their media buys. As a site owner, you can access the DoubleClick Ad Planner Publisher Center and
Market your site
Write a site description to present your audience and unique value to advertisers.
Help advertisers search for you
Choose categories for your site and ad formats you support.
Improve the data that advertisers see
Share your Google Analytics data to reflect the most accurate traffic numbers for your site.

 

The SEO mess on joining blog aggregators

 

Mug shot of Paris Hilton.
Image via Wikipedia

 

If you are an analytics blogger who writes, and is aggregated on an analytical community- read on- Here’s how blog aggregation communities can help you lose 30% of all future traffic long term, while giving you a short term.

The problem is not created by Blogging Communities (like R-Bloggers, or PlanteR, or Smart Data Collective or AnalyticBridge or even BeyeBlogs )

It is created by the way Google Page Rank is structured- you see given exactly the same content on two different we pages- Google Page Rank will place the higher Page Rank results higher. This is counter intutive and quite simple to rectify- The Google Spider can just use the Time Stamp for choosing which article was published where first (Obviously on your blog, AND then later to the aggregator).

How bad is the mess? Well joining ANY blog aggregation will lead to an instant lift of upto 10-50 % of your current traffic as similar bloggers try and read about you. However you can lose the long term 30% proportion which is a benchmark of search engine created traffic for you.

So do you opt out of blog aggregation? No. It’s a SEO mess and it’s unfair to punish your blog aggregator, most of whom are running on ad-supported sponsors or their own funds on dry fumes to publish your content. Most of the fore mentioned communities are created by excellent people I interacted with heavily- and they are genuinely motivated to give readers an easy way to keep up with blogs. Especially Smart Data Collective, Analyticbridge and R-bloggers whose founders I have known personally.

You can do one thing- create manual summaries in the excerpt feature of your blog posts- it’s just below the WordPress page. And switch your RSS feed to summary rather than full. It avoids losing keyword rank to other websites, it prevents the Blog Aggregation from gaining too much influence in key word related searches, and it keeps your whole eco system happy, Best of All it helps readers of Blog Aggregators- since most of them use a summary on the front page anyways.

An additional thought on Google Page Rank- something I have sulked over but not spoken for a long long time.  It ignores the value of reader- If Bill Gates, Steve Jobs, and 500 ceos from Fortune 500 companies read my blog but do not link to it- it will count daily traffic as 500. Probably it will give more weightage to Paris Hilton fans.

A suggestion-humbly- you can use IP Address lookup of visitors to see if traffic is coming from corporate sources or retail sources -Clicky from GetClicky does this. Use it as feedback in Google Analytics as well as Google Trends.

And maybe PageRank needs to add quantity and quality of visitors as additional variables . Do a A/B test guys some Chi Square juice- its not quite Mad Men Adverting but its still good fun.

 

PageRank
Image via Wikipedia

 

and the world is one big community as per xkcd


The Comic Water Games (aka Common Wealth Games)

We in Delhi, India are a tough people. With summer temperatures from 46 Degree Celcius (114 Degree Fahrenheit) and Winter temperatures from 2-3 Degree Celcius (just above freezing), high pollution levels, the worst traffic jams (and highest per capita cars)- there is very little that intimidates the Average Delhiite-

But the Return of the British Empire is scaring us- and it is called Common Wealth Games. The Common Wealth is a group of countries that used to be colonized by Britain in her colonial days ( USA is not a member though- as they probably kicked way too much British butt while gaining independence).

And every 4 years they have CommonWealth games (read games for the non US English speaking world). So when our commie neighborhood– the Chinese went and got themselves an Olympics- we decided to get ourselves this CWG games too. Big deal- national pride- rising economic power and all that.

So far the Games has meant the following- lots of roads dug up, lot of stadiums in various degrees of preparation, a total cost of 2 Billion USD, rampant allegations of corruption due to the ten times increase in budget – including rather suspicious looking documents procured by our local press (yes Indian press is free as it is a democracy)

And add divine grace. Delhi has the wettest monsoon since 1978- it rains cats and dogs in September- and we now have a mini dengue malaria epidemic. 4 countries have declared the living quarters for athletes as uninhabitable , some have walked out, the inevitable terrorists injured two Taiwanese tourists this weekend (in a semi ironic email they said they were prepared as the government was prepared- it isn’t)

Today a bridge collapsed-

http://www.nytimes.com/2010/09/22/sports/22iht-GAMES.html?_r=1&hp

On Tuesday afternoon, a bridge next to Jawaharlal Nehru Stadium, the main Games venue, fell apart. The footbridge collapsed into three pieces, taking several workers with it and uprooting one side of the arch that supported it.

A police officer at the scene said that 27 people had been injured, four of them seriously, in the collapse.

“This will not affect the Games,” said Raj Kumar Chauhan, a Delhi minister for development, who spoke on the scene. “We can put the bridge up again, or make a new one.”

and

http://www.nytimes.com/2010/09/20/world/asia/20india.html?ref=sports

“We really need to learn how to plan,” said Vrinda Walavalkar, a public relations executive who is not connected to the Games.

“Maybe we feel we have so many lifetimes to achieve things” that it does not matter if it gets done this time, she said.

Mr. Gupta, the shopkeeper, found a metaphor in Hindu wedding tradition.

The groom’s party, known as the barat, traditionally marches to the bride’s house on horseback with his friends and family, he explained. When the barat appears, the bride has to come to the door, he said.

“If the bride is not ready, you patch her up and try to hide all her defects,” Mr. Gupta said, and then you send her outside.

————————————————————————————————————–

To some this may be shocking. To the average Delhi-ite battling traffic and rain , this is one more episode in the chaotic Capital. As a small solace- Delhi still has the best and cheapest street food this part of the world- with golgappas, tikki and chat. If only you can beat the rain to get them !

Also see http://en.wikipedia.org/wiki/Delhi if you like to know more.