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Interview – Naveen Gattu, COO and Co-Founder at Gramener #dataviz
Here is an interview with Naveen Gattu, COO and co-founder of Gramener ,one of the most happening data science companies.
Ajay- Describe the story so far for Gramener. What have been the key turning points ?
Naveen- All founders of Gramener are first generation entrepreneurs, started our careers with IBM were very successful in our corporate jobs with hefty pay packages, but always at the back of the mind can’t we work our ourselves and have FUN.
With this thought in mind 6 of us got together in 2010 to lay foundation for Gramener, with our consulting experience we wanted to get into business analytics , but soon we realized that there are lot many people who are doing great analytics but not an effective way of presentation, we wanted to establish niche for ourselves and create an offering to make “Data Consumption” easy and joyful.
Our significant milestone was Airtel (more…)
Analytics 2012 Conference
from http://www.sas.com/events/analytics/us/index.html
Analytics 2012 Conference
SAS and more than 1,000 analytics experts gather at
Caesars Palace
Analytics 2012 Conference Details
Pre-Conference Workshops – Oct 7
Conference – Oct 8-9
Post-Conference Training – Oct 10-12
Caesars Palace, Las Vegas
Keynote Speakers
The following are confirmed keynote speakers for Analytics 2012. 
Since he co-founded SAS in 1976, Jim Goodnight has served as the company’s Chief Executive Officer.
Dr. William Hakes is the CEO and co-founder of Link Analytics, an analytical technology company focused on mobile, energy and government verticals.
Tim Rey has written over 100 internal papers, published 21 external papers, and delivered numerous keynote presentations and technical talks at various quantitative methods forums. Recently he has co-chaired both forecasting and data mining conferences. He is currently in the process of co-writing a book, Applied Data Mining for Forecasting.
http://www.sas.com/events/analytics/us/train.html
Pre-Conference
Plan to come to Analytics 2012 a day early and participate in one of the pre-conference workshops or take a SAS Certification exam. Prices for all of the preconference workshops, except for SAS Sentiment Analysis Studio: Introduction to Building Models and the Business Analytics Consulting Workshops, are included in the conference package pricing. You will be prompted to select your pre-conference training options when you register.
Sunday Morning Workshop
SAS Sentiment Analysis Studio: Introduction to Building Models
This course provides an introduction to SAS Sentiment Analysis Studio. It is designed for system designers, developers, analytical consultants and managers who want to understand techniques and approaches for identifying sentiment in textual documents.
View outline
Sunday, Oct. 7, 8:30a.m.-12p.m. – $250
Sunday Afternoon Workshops
Business Analytics Consulting Workshops
This workshop is designed for the analyst, statistician, or executive who wants to discuss best-practice approaches to solving specific business problems, in the context of analytics. The two-hour workshop will be customized to discuss your specific analytical needs and will be designed as a one-on-one session for you, including up to five individuals within your company sharing your analytical goal. This workshop is specifically geared for an expert tasked with solving a critical business problem who needs consultation for developing the analytical approach required. The workshop can be customized to meet your needs, from a deep-dive into modeling methods to a strategic plan for analytic initiatives. In addition to the two hours at the conference location, this workshop includes some advanced consulting time over the phone, making it a valuable investment at a bargain price.
View outline
Sunday, Oct. 7; 1-3 p.m. or 3:30-5:30 p.m. – $200
Demand-Driven Forecasting: Sensing Demand Signals, Shaping and Predicting Demand
This half-day lecture teaches students how to integrate demand-driven forecasting into the consensus forecasting process and how to make the current demand forecasting process more demand-driven.
View outline
Sunday, Oct. 7; 1-5 p.m.
Forecast Value Added Analysis
Forecast Value Added (FVA) is the change in a forecasting performance metric (such as MAPE or bias) that can be attributed to a particular step or participant in the forecasting process. FVA analysis is used to identify those process activities that are failing to make the forecast any better (or might even be making it worse). This course provides step-by-step guidelines for conducting FVA analysis – to identify and eliminate the waste, inefficiency, and worst practices from your forecasting process. The result can be better forecasts, with fewer resources and less management time spent on forecasting.
View outline
Sunday, Oct. 7; 1-5 p.m.
SAS Enterprise Content Categorization: An Introduction
This course gives an introduction to methods of unstructured data analysis, document classification and document content identification. The course also uses examples as the basis for constructing parse expressions and resulting entities.
View outline
Sunday, Oct. 7; 1-5 p.m.
Introduction to Data Mining and SAS Enterprise Miner
This course serves as an introduction to data mining and SAS Enterprise Miner for Desktop software. It is designed for data analysts and qualitative experts as well as those with less of a technical background who want a general understanding of data mining.
View outline
Sunday, Oct. 7, 1-5 p.m.
Modeling Trend, Cycles, and Seasonality in Time Series Data Using PROC UCM
This half-day lecture teaches students how to model, interpret, and predict time series data using UCMs. The UCM procedure analyzes and forecasts equally spaced univariate time series data using the unobserved components models (UCM). This course is designed for business analysts who want to analyze time series data to uncover patterns such as trend, seasonal effects, and cycles using the latest techniques.
View outline
Sunday, Oct. 7, 1-5 p.m.
SAS Rapid Predictive Modeler
This seminar will provide a brief introduction to the use of SAS Enterprise Guide for graphical and data analysis. However, the focus will be on using SAS Enterprise Guide and SAS Enterprise Miner along with the Rapid Predictive Modeling component to build predictive models. Predictive modeling will be introduced using the SEMMA process developed with the introduction of SAS Enterprise Miner. Several examples will be used to illustrate the use of the Rapid Predictive Modeling component, and interpretations of the model results will be provided.
View outline
Sunday, Oct. 7, 1-5 p.m
RCOMM 2012 goes live in August
An awesome conference by an awesome software Rapid Miner remains one of the leading enterprise grade open source software , that can help you do a lot of things including flow driven data modeling ,web mining ,web crawling etc which even other software cant.
Presentations include:
- Mining Machine 2 Machine Data (Katharina Morik, TU Dortmund University)
- Handling Big Data (Andras Benczur, MTA SZTAKI)
- Introduction of RapidAnalytics at Telenor (Telenor and United Consult)
- and more
Here is a list of complete program
Program
Time
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Tuesday
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Wednesday
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Thursday
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Friday
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09:00 – 10:30 |
Introductory Speech Ingo Mierswa (Rapid-I)Resource-aware Data Mining or M2M Mining (Invited Talk) Katharina Morik (TU Dortmund University)
Data Analysis
NeurophRM: Integration of the Neuroph framework into RapidMiner |
To be announced (Invited Talk) Andras Benczur Recommender Systems
Extending RapidMiner with Recommender Systems Algorithms Implementation of User Based Collaborative Filtering in RapidMiner |
Parallel Training / Workshop Session
Advanced Data Mining and Data Transformations or |
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10:30 – 11:00 |
Coffee Break |
Coffee Break |
Coffee Break |
|
11:00 – 12:30 |
Data Analysis
Nearest-Neighbor and Clustering based Anomaly Detection Algorithms for RapidMiner Customers’ LifeStyle Targeting on Big Data using Rapid Miner Robust GPGPU Plugin Development for RapidMiner |
Extensions
Optimization Plugin For RapidMiner
Image Mining Extension – Year After Incorporating R Plots into RapidMiner Reports |
||
12:30 – 13:30 |
Lunch |
Lunch |
Lunch |
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13:30 – 15:30 |
Parallel Training / Workshop Session
Basic Data Mining and Data Transformations or |
Applications
Introduction of RapidAnalyticy Enterprise Edition at Telenor Hungary
Application of RapidMiner in Steel Industry Research and Development A Comparison of Data-driven Models for Forecast River Flow Portfolio Optimization Using Local Linear Regression Ensembles in Rapid Miner |
Extensions
An Octave Extension for RapidMiner
Unstructured Data
Processing Data Streams with the RapidMiner Streams-Plugin Automated Creation of Corpuses for the Needs of Sentiment Analysis
Demonstration: News from the Rapid-I Labs This short session demonstrates the latest developments from the Rapid-I lab and will let you how you can build powerful analysis processes and routines by using those RapidMiner tools. |
Certification Exam |
15:30 – 16:00 |
Coffee Break |
Coffee Break |
Coffee Break |
|
16:00 – 18:00 |
Book Presentation and Game Show
Data Mining for the Masses: A New Textbook on Data Mining for Everyone Matthew North presents his new book “Data Mining for the Masses” introducing data mining to a broader audience and making use of RapidMiner for practical data mining problems.
Game Show |
User Support
Get some Coffee for free – Writing Operators with RapidMiner Beans Meta-Modeling Execution Times of RapidMiner operators Conference day ends at ca. 17:00. |
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19:30 |
Social Event (Conference Dinner) |
Social Event (Visit of Bar District) |
and you should have a look at https://rapid-i.com/rcomm2012f/index.php?option=com_content&view=article&id=65
Conference is in Budapest, Hungary,Europe.
( Disclaimer- Rapid Miner is an advertising sponsor of Decisionstats.com in case you didnot notice the two banner sized ads.)
The economics of software piracy
Software piracy exists because-
1) Lack of appropriate technological controls (like those on DVDs) or on Bit Torrents (an innovation on the centralized server like Napster) or on Streaming etc etc.
Technology to share content has evolved at a much higher pace than technology to restrict content from being shared or limited to purchasers.
2) Huge difference in purchasing power across the globe.
An Itunes song at 99 cents might be okay buy in USA, but in Asia it is very expensive. Maybe if content creators use Purchasing Power Parity to price their goods, it might make an indent.
3) State sponsored intellectual theft as another form of economic warfare- this has been going on since the West stole gunpowder and silk from the Chinese, and Intel decided to win back the IP rights to the microprocessor (from the Japanese client)
4) Lack of consensus in policy makers across the globe on who gets hurt from IP theft, but complete consensus across young people in the globe that they are doing the right thing by downloading stuff for free.
5) There is no such thing as a free lunch. Sometimes software (and movie and songs) piracy help create demand across ignored markets – I always think the NFL can be huge in India if they market it.Sometimes it forces artists to commit suicide because they give up on the life of starving musician.
Mostly piracy has helped break profits of intermediaries between the actual creator and actual consumer.
So how to solve software piracy , assuming it is something that can be solved-
I dont know, but I do care.
I give most of my writings as CC-by-SA and that includes my poems. People (friends and family) sometimes pay me not to sing.
Pirates have existed and will exist as long as civilized men romanticize the notion of piracy and bicker between themselves for narrow gains.
- Ephesians 4:28 Let the thief no longer steal, but rather let him labor, doing honest work with his own hands, so that he may have something to share with anyone in need.
- A clean confession, combined with a promise never to commit the sin again, when offered before one who has the right to receive it, is the purest type of repentance.-Gandhi
- If you steal, I will wash your mouth with soap- Anonymous Mother.
- You shall not steal- Moses
- Steal may refer to: Theft, the illegal taking of another person’s property without that person’s freely-given consent; The gaining of a stolen base in baseball;
Interview James G Kobielus IBM Big Data
Here is an interview with James G Kobielus, who is the Senior Program Director, Product Marketing, Big Data Analytics Solutions at IBM. Special thanks to Payal Patel Cudia of IBM’s communication team,for helping with the logistics for this.
Ajay -What are the specific parts of the IBM Platform that deal with the three layers of Big Data -variety, velocity and volume
James-Well first of all, let’s talk about the IBM Information Management portfolio. Our big data platform addresses the three layers of big data to varying degrees either together in a product , or two out of the three or even one of the three aspects. We don’t have separate products for the variety, velocity and volume separately.
Let us define these three layers-Volume refers to the hundreds of terabytes and petabytes of stored data inside organizations today. Velocity refers to the whole continuum from batch to real time continuous and streaming data.
Variety refers to multi-structure data from structured to unstructured files, managed and stored in a common platform analyzed through common tooling.
For Volume-IBM has a highly scalable Big Data platform. This includes Netezza and Infosphere groups of products, and Watson-like technologies that can support petabytes volume of data for analytics. But really the support of volume ranges across IBM’s Information Management portfolio both on the database side and the advanced analytics side.
For real time Velocity, we have real time data acquisition. We have a product called IBM Infosphere, part of our Big Data platform, that is specifically built for streaming real time data acquisition and delivery through complex event processing. We have a very rich range of offerings that help clients build a Hadoop environment that can scale.
Our Hadoop platform is the most real time capable of all in the industry. We are differentiated by our sheer breadth, sophistication and functional depth and tooling integrated in our Hadoop platform. We are differentiated by our streaming offering integrated into the Hadoop platform. We also offer a great range of modeling and analysis tools, pretty much more than any other offering in the Big Data space.
Attached- Jim’s slides from Hadoop World
Ajay- Any plans for Mahout for Hadoop
Jim- I cant speak about product plans. We have plans but I cant tell you anything more. We do have a feature in Big Insights called System ML, a library for machine learning.
Ajay- How integral are acquisitions for IBM in the Big Data space (Netezza,Cognos,SPSS etc). Is it true that everything that you have in Big Data is acquired or is the famous IBM R and D contributing here . (see a partial list of IBM acquisitions at at http://www.ibm.com/investor/strategy/acquisitions.wss )
Jim- We have developed a lot on our own. We have the deepest R and D of anybody in the industry in all things Big Data.
For example – Watson has Big Insights Hadoop at its core. Apache Hadoop is the heart and soul of Big Data (see http://www-01.ibm.com/software/data/infosphere/hadoop/ ). A great deal that makes Big Insights so differentiated is that not everything that has been built has been built by the Hadoop community.
We have built additions out of the necessity for security, modeling, monitoring, and governance capabilities into BigInsights to make it truly enterprise ready. That is one example of where we have leveraged open source and we have built our own tools and technologies and layered them on top of the open source code.
Yes of course we have done many strategic acquisitions over the last several years related to Big Data Management and we continue to do so. This quarter we have done 3 acquisitions with strong relevance to Big Data. One of them is Vivisimo (http://www-03.ibm.com/press/us/en/pressrelease/37491.wss ).
Vivisimo provides federated Big Data discovery, search and profiling capabilities to help you figure out what data is out there,what is relevance of that data to your data science project- to help you answer the question which data should you bring in your Hadoop Cluster.
We also did Varicent , which is more performance management and we did TeaLeaf , which is a customer experience solution provider where customer experience management and optimization is one of the hot killer apps for Hadoop in the cloud. We have done great many acquisitions that have a clear relevance to Big Data.
Netezza already had a massively parallel analytics database product with an embedded library of models called Netezza Analytics, and in-database capabilties to massively parallelize Map Reduce and other analytics management functions inside the database. In many ways, Netezza provided capabilities similar to that IBM had provided for many years under the Smart Analytics Platform (http://www-01.ibm.com/software/data/infosphere/what-is-advanced-analytics/ ) .
There is a differential between Netezza and ISAS.
ISAS was built predominantly in-house over several years . If you go back a decade ago IBM acquired Ascential Software , a product portfolio that was the heart and soul of IBM InfoSphere Information Manager that is core to our big Data platform. In addition to Netezza, IBM bought SPSS two years back. We already had data mining tools and predictive modeling in the InfoSphere portfolio, but we realized we needed to have the best of breed, SPSS provided that and so IBM acquired them.
Cognos- We had some BI reporting capabilities in the InfoSphere portfolio that we had built ourselves and also acquired for various degrees from prior acquisitions. But clearly Cognos was one of the best BI vendors , and we were lacking such a rich tool set in our product in visualization and cubing and so for that reason we acquired Cognos.
There is also Unica – which is a marketing campaign optimization which in many ways is a killer app for Hadoop. Projects like that are driving many enterprises.
Ajay- How would you rank order these acquisitions in terms of strategic importance rather than data of acquisition or price paid.
Jim-Think of Big Data as an ecosystem that has components that are fitted to particular functions for data analytics and data management. Is the database the core, or the modeling tool the core, or the governance tools the core, or is the hardware platform the core. Everything is critically important. We would love to hear from you what you think have been most important. Each acquisition has helped play a critical role to build the deepest and broadest solution offering in Big Data. We offer the hardware, software, professional services, the hosting service. I don’t think there is any validity to a rank order system.
Ajay-What are the initiatives regarding open source that Big Data group have done or are planning?
Jim- What we are doing now- We are very much involved with the Apache Hadoop community. We continue to evolve the open source code that everyone leverages.. We have built BigInsights on Apache Hadoop. We have the closest, most up to date in terms of version number to Apache Hadoop ( Hbase,HDFS, Pig etc) of all commercial distributions with our BigInsights 1.4 .
We have an R library integrated with BigInsights . We have a R library integrated with Netezza Analytics. There is support for R Models within the SPSS portfolio. We already have a fair amount of support for R across the portfolio.
Ajay- What are some of the concerns (privacy,security,regulation) that you think can dampen the promise of Big Data.
Jim- There are no showstoppers, there is really a strong momentum. Some of the concerns within the Hadoop space are immaturity of the technology, the immaturity of some of the commercial offerings out there that implement Hadoop, the lack of standardization for formal sense for Hadoop.
There is no Open Standards Body that declares, ratifies the latest version of Mahout, Map Reduce, HDFS etc. There is no industry consensus reference framework for layering these different sub projects. There are no open APIs. There are no certifications or interoperability standards or organizations to certify different vendors interoperability around a common API or framework.
The lack of standardization is troubling in this whole market. That creates risks for users because users are adopting multiple Hadoop products. There are lots of Hadoop deployments in the corporate world built around Apache Hadoop (purely open source). There may be no assurance that these multiple platforms will interoperate seamlessly. That’s a huge issue in terms of just magnifying the risk. And it increases the need for the end user to develop their own custom integrated code if they want to move data between platforms, or move map-reduce jobs between multiple distributions.
Also governance is a consideration. Right now Hadoop is used for high volume ETL on multi structured and unstructured data sources, or Hadoop is used for exploratory sand boxes for data scientists. These are important applications that are a majority of the Hadoop deployments . Some Hadoop deployments are stand alone unstructured data marts for specific applications like sentiment analysis like.
Hadoop is not yet ready for data warehousing. We don’t see a lot of Hadoop being used as an alternative to data warehouses for managing the single version of truth of system or record data. That day will come but there needs to be out there in the marketplace a broader range of data governance mechanisms , master data management, data profiling products that are mature that enterprises can use to make sure their data inside their Hadoop clusters is clean and is the single version of truth. That day has not arrived yet.
One of the great things about IBM’s acquisition of Vivisimo is that a piece of that overall governance picture is discovery and profiling for unstructured data , and that is done very well by Vivisimo for several years.
What we will see is vendors such as IBM will continue to evolve security features inside of our Hadoop platform. We will beef up our data governance capabilities for this new world of Hadoop as the core of Big Data, and we will continue to build up our ability to integrate multiple databases in our Hadoop platform so that customers can use data from a bit of Hadoop,some data from a bit of traditional relational data warehouse, maybe some noSQL technology for different roles within a very complex Big Data environment.
That latter hybrid deployment model is becoming standard across many enterprises for Big Data. A cause for concern is when your Big Data deployment has a bit of Hadoop, bit of noSQL, bit of EDW, bit of in-memory , there are no open standards or frameworks for putting it all together for a unified framework not just for interoperability but also for deployment.
There needs to be a virtualization or abstraction layer for unified access to all these different Big Data platforms by the users/developers writing the queries, by administrators so they can manage data and resources and jobs across all these disparate platforms in a seamless unified way with visual tooling. That grand scenario, the virtualization layer is not there yet in any standard way across the big data market. It will evolve, it may take 5-10 years to evolve but it will evolve.
So, that’s the concern that can dampen some of the enthusiasm for Big Data Analytics.
About-
You can read more about Jim at http://www.linkedin.com/pub/james-kobielus/6/ab2/8b0 or
follow him on Twitter at http://twitter.com/jameskobielus
You can read more about IBM Big Data at http://www-01.ibm.com/software/data/bigdata/
Interview Alain Chesnais Chief Scientist Trendspottr.com
ACM, the Association for Computing Machinery www.acm.org, is the world’s largest educational and scientific computing society, uniting computing educators, researchers and professionals to inspire dialogue, share resources and address the field’s challenges. )
- the volume of data that is available is growing at a rate we have never seen before. Cisco has measured an 8 fold increase in the volume of IP traffic over the last 5 years and predicts that we will reach the zettabyte of data over IP in 2016
- more of the data is becoming publicly available. This isn’t only on social networks such as Facebook and twitter, but joins a more general trend involving open research initiatives and open government programs
- the desired time to get meaningful results is going down dramatically. In the past 5 years we have seen the half life of data on Facebook, defined as the amount of time that half of the public reactions to any given post (likes, shares., comments) take place, go from about 12 hours to under 3 hours currently
- our access to the net is always on via mobile device. You are always connected.
- the CPU and GPU capabilities of mobile devices is huge (an iPhone has 10 times the compute power of a Cray-1 and more graphics capabilities than early SGI workstations)
- thought leadership by tracking content that your readership is interested in via TrendSpottr you can be seen as a thought leader on the subject by being one of the first to share trending content on a given subject. I personally do this on my Facebook page (http://www.facebook.com/alain.chesnais) and have seen my klout score go up dramatically as a result
- brand marketing to be able to know when something is trending about your brand and take advantage of it as it happens.
- competitive analysis to see what is being said about two competing elements. For instance, searching TrendSpottr for “Obama OR Romney” gives you a very good understanding about how social networks are reacting to each politician. You can also do searches like “$aapl OR $msft OR $goog” to get a sense of what is the current buzz for certain hi tech stocks.
- understanding your impact in real time to be able to see which of the content that you are posting is trending the most on social media so that you can highlight it on your main page. So if all of your content is hosted on common domain name (ourbrand.com), searching for ourbrand.com will show you the most active of your site’s content. That can easily be set up by putting a TrendSpottr widget on your front page
Ajay- What are some of the privacy guidelines that you keep in mind- given the fact that you collect individual information but also have government agencies as potential users.
Prior to his election as ACM president, Chesnais was vice president from July 2008 – June 2010 as well as secretary/treasurer from July 2006 – June 2008. He also served as president of ACM SIGGRAPH from July 2002 – June 2005 and as SIG Governing Board Chair from July 2000 – June 2002.
As a French citizen now residing in Canada, he has more than 20 years of management experience in the software industry. He joined the local SIGGRAPH Chapter in Paris some 20 years ago as a volunteer and has continued his involvement with ACM in a variety of leadership capacities since then.
TrendSpottr is a real-time viral search and predictive analytics service that identifies the most timely and trending information for any topic or keyword. Our core technology analyzes real-time data streams and spots emerging trends at their earliest acceleration point — hours or days before they have become “popular” and reached mainstream awareness.
TrendSpottr serves as a predictive early warning system for news and media organizations, brands, government agencies and Fortune 500 companies and helps them to identify emerging news, events and issues that have high viral potential and market impact. TrendSpottr has partnered with HootSuite, DataSift and other leading social and big data companies.
