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Ads Alliance on Internet
Just saw
the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising.
Multi-Site Data Collection Principles Broaden Self Regulation Beyond Online Behavioral Advertising
WASHINGTON, D.C., NOVEMBER 7, 2011
The new Principles consist of the following specific requirements:
- Transparency and consumer control for purposes other than OBA – The Multi-Site Data Principles call for organizations that collect Multi-Site Data for purposes other than OBA to provide transparency and control regarding Internet surfing across unrelated Websites.
- Collection / use of data for eligibility determination – The Multi-Site Data Principles prohibit the collection, use or transfer of Internet surfing data across Websites for determination of a consumer’s eligibility for employment, credit standing, healthcare treatment and insurance.
- Collection / use of children’s data – The Multi-Site Data Principles state that organizations must comply with the Children’s Online Privacy Protection Act (COPPA).
- Meaningful accountability – The Multi-Site Data Principles are subject to enforcement through strong accountability mechanisms.
http://www.aboutads.info/principles
The DAA Self-Regulatory Principles
The cross-industry Self-Regulatory Principles for Multi-Site Data augment the Self-Regulatory Principles for Online Behavioral Advertising (OBA) by covering the prospective collection of Web site data beyond that collected for OBA purposes. The existing OBA Principles and definitions remain in full force and effect and are not limited by the new principles.
The cross-industry Self-Regulatory Principles for Online Behavioral Advertising was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet. Online behavioral advertising increasingly supports the convenient access to content, services, and applications over the Internet that consumers have come to expect at no cost to them.
The Education Principle calls for organizations to participate in efforts to educate individuals and businesses about online behavioral advertising and the Principles.
The Transparency Principle calls for clearer and easily accessible disclosures to consumers about data collection and use practices associated with online behavioral advertising. It will result in new, enhanced notice on the page where data is collected through links embedded in or around advertisements, or on the Web page itself.
The Consumer Control Principle provides consumers with an expanded ability to choose whether data is collected and used for online behavioral advertising purposes. This choice will be available through a link from the notice provided on the Web page where data is collected.
The Consumer Control Principle requires “service providers”, a term that includes Internet access service providers and providers of desktop applications software such as Web browser “tool bars” to obtain the consent of users before engaging in online behavioral advertising, and take steps to de-identify the data used for such purposes.
The Data Security Principle calls for organizations to provide appropriate security for, and limited retention of data, collected and used for online behavioral advertising purposes.
The Material Changes Principle calls for obtaining consumer consent before a Material Change is made to an entity’s Online Behavioral Advertising data collection and use policies unless that change will result in less collection or use of data.
The Sensitive Data Principle recognizes that data collected from children and used for online behavioral advertising merits heightened protection, and requires parental consent for behavioral advertising to consumers known to be under 13 on child-directed Web sites. This Principle also provides heightened protections to certain health and financial data when attributable to a specific individual.
The Accountability Principle calls for development of programs to further advance these Principles, including programs to monitor and report instances of uncorrected non-compliance with these Principles to appropriate government agencies. The CBBB and DMA have been asked and agreed to work cooperatively to establish accountability mechanisms under the Principles.
Ajay- So why the self regulations?
Answer- Shoddy Maths in behaviorally targeted ads is leading to a very high glut in targeted ads, more than can be reasonably expected to click based on consumer spending. On the internet- unlike on television- cost is less of a barrrier to OVER ADVERTISING.
Secure Browsing from Mobile and PC ( Tor ,PeerNet, WasteAgain)
While Tor remains the tool of choice with pseudo-techie hacker wannabes , there is enough juice and smoke and mirrors on the market to confuse your average Joe.
For a secure browsing experience on Mobile – do NOT use either Apple or Windows OS
Use Android and this app called Orbot in particular
Installing Tor with a QR code
Orbot is easy to install by simply scanning the following QR code with your Android Barcode scanner.
Installing Tor from the Android Market
Orbot is available in the Android Market.
ENTER PEERNET
If you have a Dell PC, well just use PeerNet to configure and set up your own network around the neighbourhood. This is particularly applicable if you are in country that is both repressive and not so technologically advanced. Wont work in China or USA.
http://support.dell.com/support/edocs/network/p70008/EN/vista_7/peernet.htm
What is a peer network?
A peer network is a network in which one computer can connect directly to another computer. This capability is accomplished by enabling access point (AP) functionality on one of the computers. Other computers can then connect to this computer in the same way that they would connect to a physical AP. If Internet Connection Sharing is enabled on the computer that has the AP functionality, computers that connect to that computer have Internet connectivity as well.
A basic peer network, which requires no networking knowledge or experience to set up, should meet the needs of most home users and small businesses. By default, a basic peer network is configured with the strongest available security (see How do I set up a basic peer network?).
For users who are familiar with wireless networking technology, advanced configuration features are available to do the following:
• Change security settings (see How do I configure my peer network?)
• Choose which method (push button or PIN) computers with Wi-Fi Protected Setup™ capability can join your peer network (see How do I allow peer devices to join my peer network using Wi-Fi Protected Setup technology?)
• Change the DHCP Server IP address (see How do I configure my peer network?).
• Change the channel on which to operate your peer network (see How do I configure my peer network?)
If you are really really in a need for secure browsing (like you are maybe a big hot shot in the tech world), I suggest go over to VMWare
http://www.vmware.com/products/player/
create a seperate Linux (Ubuntu for ease) virtual disc, then download the Tor Browser Bundle from
https://www.torproject.org/projects/torbrowser.html.en for surfing and a Peernet (above) or a prepaid one time use disposable mobile pre-paid wireless card. It is also quite easy to delete your virtual disc in times of emergencies (but it is best to use encryption even when in Ubuntu https://help.ubuntu.com/community/EncryptedHome)
IRC chat is less secure than you think it is thanks to BOT Trawlers- so I am hoping someone in the open source community updates Waste Again for encrypted chats http://wasteagain.sourceforge.net/
What is “WASTE again”?
“WASTE again” enables you to create a decentralized and secure private mesh network using an unsecure network, such as the internet. Once the public encryption keys are exchanged, sending messages, creating groupchats and transferring files is easy and secure.
Creating a mesh
To create a mesh you need at least two computers with “WASTE again” installed. During installation, a unique pair of public and private keys for each computer is being generated. Before the first connection can be established, you need to exchange these public keys. These keys enable “WASTE again” to authenticate every connection to other “WASTE again” clients.
After exchanging the keys, you simply type in the computers IP address to connect to. If that computer is located behind a firewall or a NAT-router, you have to create a portmap first to enable incoming connections.
At least one computer in your mesh has to be able to accept incoming connections, making it a “public node”. If no direct connection between two firewalled computers can be made, “WASTE again” automatically routes your traffic through one or more of the available public nodes.
Every new node simply has to exchange keys with one of the connected nodes and then connect to it. All the other nodes will exchange their keys automatically over the mesh.
10 Ways We will miss Steve Jobs
I am not an Apple fanboy.In fact I dont use a Mac (because Linux works well for me at much cheaper rates)
I am going to miss Steve Jobs like I miss …… still.
1) The Original Pirate – I liked Steve Jobs ever since I saw Pirates of Silicon Valley, I wanted to be like the Jobs who created jobs http://en.wikipedia.org/wiki/Pirates_of_Silicon_Valley
Artists steal. Yeah baby!
2) Music -Itunes Improbably the man who came up with the idea of music @ 99 cents helped more artists earn money in the era of Napster. Music piracy is not dead, but at 99 cents you CAN afford the songs
3) Aesthetics- and Design- as competitive barriers. It was all about the interface. People care about interfaces. Shoody software wont sell.
4) Portable Music- yes I once wrote a poem on my first Ipod. http://www.decisionstats.com/ode-to-an-ipod/ No , it doesnot rank as the top ten poems on Ipod in SERP
Walkman ‘s evolution was the Ipod – and it was everywhere.
5) Big Phones can be cool too- I loved my IPhone and so did everyone. But thats because making cool phones before that was all about making the tiniest thinnest phone. Using Videochat on Iphone and webs surfing were way much cooler than anything before or since.
6) Apps for Money for Geeks. Yes the Apps marketplace was more enriching to the geek universe than all open source put together.
7) Turtleneck Steve- You know when Steve Jobs was about to make a presentation because one week before and one week later the whole tech media behaved like either a fanboy or we are too cool to be an Apple fanboy but we will report it still. The man who wrote no code sold more technology than everyone else using just a turtleneck and presentations.
8) Pixar toons- Yes Pixar toons made sure cartoons were pieces of art and not just funny stuff anymore. This one makes me choke up
9) Kicking Microsoft butt- Who else but Steve can borrow money from MS and then beat it in every product it wanted to.
10) Not being evil. Steve Jobs made more money for more geeks than anyone. and he made it look good! The original DONT BE EVIL guy who never needed to say it aloud
Take a bow Steve Jobs (or touch the first Apple product that comes to your hand after reading this!)
The article was first written on Aug 25,2011 on Steve Jobs resignation news.It has been updated to note his departing from this planet as of yesterday.
Rockmelt: A chromium based browser with a social layer
I kind of liked the latest browser on the block: Rockmelt.
It is based on Chromium open source project, that is primarily lead by Google. In case Facebook wants to buy a browser it can use Rockmelt–provided the mutual powers and angels agree.
I really liked the idea of a social layer- though I am not sure how the analytics embedded within a browser/report should be used.
Basically it re-designs the interface to put your social networks to the margin, thus quite a boon in you have active social media presence on multiple sites or a power reader/surfer. Timely alerts ping you to status/new messages without cluttering your screen and internet experience. Worth atleast a try or first look for the innovator kind of internet customer.
I still prefer the speed of Chrome- because Rockwell interface is still not easy to transition to – it almost adds in 3 dimensions in terms of where your eyeball should be while surfing (to left/right/margin).
and thats despite the funny fine print in Chrome’s user agreement of “continuing innovation”
type about:terms in your chrome bar to see-
4.3 As part of this continuing innovation, you acknowledge and agree that Google may stop (permanently or temporarily) providing the Services (or any features within the Services) to you or to users generally at Google’s sole discretion, without prior notice to you. You may stop using the Services at any time. You do not need to specifically inform Google when you stop using the Services.
Related Articles
- How To Use RockMelt, The Social Web Browser From The Founder Of Netscape (businessinsider.com)
- RockMelt Beta 2 redefines bookmarking, gets new Twitter app, is based on Chromium 10 (downloadsquad.switched.com)
- RockMelt Rethinks Web Browser With More Social Inside (blogs.forbes.com)
Creating an Anonymous Bot
or Surfing the Net Anonmously and Having some Fun.
On the weekend, while browsing through http://freelancer.com I came across an intriguing offer-
http://www.freelancer.com/projects/by-job/YouTube.html
Basically projects asking for increasing Youtube Views-
Hmm.Hmm.Hmm
So this is one way I though it could be done-
1) Create an IP Address Anonymizer
Thats pretty simple- I used the Tor Project at http://www.torproject.org/easy-download.html.en
Basically it uses a peer to peer network to connect to the internet and you can reset the connection as you want-so it hides your IP address.
Also useful for sending hatemail- limitation uses Firefox browser only.And also your webpage default keeps changing languages as the ip address changes.
Note-
Check your IP address at http://www.whatismyip.com/The Tor Project is a 501(c)(3) non-profit based in the United States. The official address of the organization is:
The Tor Project
969 Main Street, Suite 206
Walpole, MA 02081 USA
2) Creating a Bot or an automatic clicking code ( without knowing code)
Go to https://addons.mozilla.org/en-US/firefox/addon/3863/
Remember when you could create an Excel Macro by just recording the Macro (in Excel 2003)
So while surfing if you need to do something again and again (like go the same Youtube video and clicking Like 5000 times) you can press record Macro
- Do the action you want repeated again and again.
- Click save Macro
- Now run the Macro in a loop using the iMacro extension.
see screenshot below-
Note I have added two lines of code -WAIT SECONDS= 6
This means everytime the code runs in a loop it will wait for 6 seconds and then reload.
However I recommend you create a random number of wait seconds using Google Spreadsheet and the function RANDBETWEEN(5,400) (to limit between 5 and 400 seconds) and also use CONCATENATE with click and drag to create RANDOM wait times (instead of typing it say 500 times yourself)
see https://spreadsheets.google.com/ccc?key=tr18JVEE2TmAuH5V8fzJLRA#gid=0
That’s it – Your Anonymous Bot is ready.
See the analytical results for my personal favourite Streaming Poetry video http://www.youtube.com/watch?v=a5yReaKRHOM
Easy isn’t it. Lines of code written= 0 , Number of Views =335 (before I grew bored)
Note- Officially it is against Youtube Terms http://www.youtube.com/t/terms to use scripts or Bots so I did it for Research Purposes only. And the http://Freelancer.com needs to look into the activities underway at http://www.freelancer.com/projects/by-job/YouTube.html and also http://www.freelancer.com/projects/by-job/Facebook.html and http://www.freelancer.com/projects/by-job/Social-Networking.html
The final word on these activities is by http://xkcd.com or










