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Here is an interview with Beth Scultz Editor in Chief, AllAnalytics.com .
Allanalytics.com http://www.allanalytics.com/ is the new online community on Predictive Analytics, and its a bit different in emphasizing quality more than just quantity. Beth is veteran in tech journalism and communities.
Ajay-Describe your journey in technology journalism and communication. What are the other online communities that you have been involved with?
Beth- I’m a longtime IT journalist, having begun my career covering the telecommunications industry at the brink of AT&T’s divestiture — many eons ago. Over the years, I’ve covered the rise of internal corporate networking; the advent of the Internet and creation of the Web for business purposes; the evolution of Web technology for use in building intranets, extranets, and e-commerce sites; the move toward a highly dynamic next-generation IT infrastructure that we now call cloud computing; and development of myriad enterprise applications, including business intelligence and the analytics surrounding them. I have been involved in developing online B2B communities primarily around next-generation enterprise IT infrastructure and applications. In addition, Shawn Hessinger, our community editor, has been involved in myriad Web sites aimed at creating community for small business owners.
Ajay- Technology geeks get all the money while journalists get a story. Comments please
Beth- Great technology geeks — those being the ones with technology smarts as well as business savvy — do stand to make a lot of money. And some pursue that to all ends (with many entrepreneurs gunning for the acquisition) while others more or less fall into it. Few journalists, at least few tech journalists, have big dollars in mind. The gratification for journalists comes in being able to meet these folks, hear and deliver their stories — as appropriate — and help explain what makes this particular technology geek developing this certain type of product or service worth paying attention to.
Ajay- Describe what you are trying to achieve with the All Analytics community and how it seeks to differentiate itself with other players in this space.
Beth- With AllAnaltyics.com, we’re concentrating on creating the go-to site for CXOs, IT professionals, line-of-business managers, and other professionals to share best practices, concrete experiences, and research about data analytics, business intelligence, information optimization, and risk management, among many other topics. We differentiate ourself by featuring excellent editorial content from a top-notch group of bloggers, access to industry experts through weekly chats, ongoing lively and engaging message board discussions, and biweekly debates.
We’re a new property, and clearly in rapid building mode. However, we’ve already secured some of the industry’s most respected BI/analytics experts to participate as bloggers. For example, a small sampling of our current lineup includes the always-intrigueing John Barnes, a science fiction novelist and statistics guru; Sandra Gittlen, a longtime IT journalist with an affinity for BI coverage; Olivia Parr-Rud, an internationally recognized expert in BI and organizational alignment; Tom Redman, a well-known data-quality expert; and Steve Williams, a leading BI strategy consultant. I blog daily as well, and in particular love to share firsthand experiences of how organizations are benefiting from the use of BI, analytics, data warehousing, etc. We’ve featured inside looks at analytics initiatives at companies such as 1-800-Flowers.com, Oberweis Dairy, the Cincinnati Zoo & Botanical Garden, and Thomson Reuters, for example.
In addition, we’ve hosted instant e-chats with Web and social media experts Joe Stanganelli and Pierre DeBois, and this Friday, Aug. 26, at 3 p.m. ET we’ll be hosting an e-chat with Marshall Sponder, Web metrics guru and author of the newly published book, Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics. (Readers interested in participating in the chat do need to fill out a quick registration form, available here http://www.allanalytics.com/register.asp . The chat is available here http://www.allanalytics.com/messages.asp?piddl_msgthreadid=241039&piddl_msgid=439898#msg_439898 .
Experts participating in our biweekly debate series, called Point/Counterpoint, have broached topics such as BI in the cloud, mobile BI and whether an analytics culture is truly possible to build.
Ajay- What are some tips you would like to share about writing tech stories to aspiring bloggers.
Beth- I suppose my best advice is this: Don’t write about technology for technology’s sake. Always strive to tell the audience why they should care about a particular technology, product, or service. How might a reader use it to his or her company’s advantage, and what are the potential benefits? Improved productivity, increased revenue, better customer service? Providing anecdotal evidence goes a long way toward delivering that message, as well.
Ajay- What are the other IT world websites that have made a mark on the internet.
Beth- I’d be remiss if I didn’t give a shout out to UBM TechWeb sites, including InformationWeek, which has long charted the use of IT within the enterprise; Dark Reading, a great source for folks interested in securing an enterprise’s information assets; and Light Reading, which takes the pulse of the telecom industry.
Beth Schultz has more than two decades of experience as an IT writer and editor. Most recently, she brought her expertise to bear writing thought-provoking editorial and marketing materials on a variety of technology topics for leading IT publications and industry players. Previously, she oversaw multimedia content development, writing and editing for special feature packages at Network World. Beth has a keen ability to identify business and technology trends, developing expertise through in-depth analysis and early-adopter case studies. Over the years, she has earned more than a dozen national and regional editorial excellence awards for special issues from American Business Media, American Society of Business Press Editors, Folio.net, and others.
Jake Gyllenhaal has always been a dear chap from his Donny Darko days. So when you mash some quantum physics (parabolic calculus as per movie), with science fiction to capture terrorists (a very topical topic)- you get Source Code- an investigative and recursive logical thriller. Lead actress Vera Farmiga from the Departed (remember the scene of making love to Comfortably Numb) seems a bit bored today and the tension never crackles. This is a movie for science fiction or action thrillers not geeks- and the name source code is a bit of a misleading title- as it should probably be called Complex Event Processing. It is also a terrible name to search for in Google Image Search- you dont get movie images at all.
The movie is very watchable, but it wont be winning any Hugo awards yet.
Also stars Michelle Monaghan of MI3 ,
with the cute upturned nose made famous by
Nicole not Kid(ding)man
- MOVIE REVIEW The last eight minutes (tech.mit.edu)
Here is an interview with David Katz ,founder of David Katz Consulting (http://www.davidkatzconsulting.com/) and an analyst at the noted firm http://dataspora.com/. He is a featured speaker at Predictive Analytics World http://www.predictiveanalyticsworld.com/sanfrancisco/2011/speakers.php#katz)
Ajay- Describe your background working with analytics . How can we make analytics and science more attractive career options for young students
David- I had an interest in math from an early age, spurred by reading lots of science fiction with mathematicians and scientists in leading roles. I was fortunate to be at Harry and David (Fruit of the Month Club) when they were in the forefront of applying multivariate statistics to the challenge of targeting catalogs and other snail-mail offerings. Later I had the opportunity to expand these techniques to the retail sphere with Williams-Sonoma, who grew their retail business with the support of their catalog mailings. Since they had several catalog titles and product lines, cross-selling presented additional analytic challenges, and with the growth of the internet there was still another channel to consider, with its own dynamics.
After helping to found Abacus Direct Marketing, I became an independent consultant, which provided a lot of variety in applying statistics and data mining in a variety of settings from health care to telecom to credit marketing and education.
Students should be exposed to the many roles that analytics plays in modern life, and to the excitement of finding meaningful and useful patterns in the vast profusion of data that is now available.
Ajay- Describe your most challenging project in 3 decades of experience in this field.
David- Hard to choose just one, but the educational field has been particularly interesting. Partnering with Olympic Behavior Labs, we’ve developed systems to help identify students who are most at-risk for dropping out of school to help target interventions that could prevent dropout and promote success.
Ajay- What do you think are the top 5 trends in analytics for 2011.
David- Big Data, Privacy concerns, quick response to consumer needs, integration of testing and analysis into business processes, social networking data.
Ajay- Do you think techniques like RFM and LTV are adequately utilized by organization. How can they be propagated further.
David- Organizations vary amazingly in how sophisticated or unsophisticated the are in analytics. A key factor in success as a consultant is to understand where each client is on this continuum and how well that serves their needs.
Ajay- What are the various software you have worked for in this field- and name your favorite per category.
David- I started out using COBOL (that dates me!) then concentrated on SAS for many years. More recently R is my favorite because of its coverage, currency and programming model, and it’s debugging capabilities.
Ajay- Independent consulting can be a strenuous job. What do you do to unwind?
David- Cycling, yoga, meditation, hiking and guitar.
David Katz, Senior Analyst, Dataspora, and President, David Katz Consulting.
David Katz has been in the forefront of applying statistical models and database technology to marketing problems since 1980. He holds a Master’s Degree in Mathematics from the University of California, Berkeley. He is one of the founders of Abacus Direct Marketing and was previously the Director of Database Development for Williams-Sonoma.
He is the founder and President of David Katz Consulting, specializing in sophisticated statistical services for a variety of applications, with a special focus on the Direct Marketing Industry. David Katz has an extensive background that includes experience in all aspects of direct marketing from data mining, to strategy, to test design and implementation. In addition, he consults on a variety of data mining and statistical applications from public health to collections analysis. He has partnered with consulting firms such as Ernst and Young, Prediction Impact, and most recently on this project with Dataspora.
For more on David’s Session in Predictive Analytics World, San Fransisco on (http://www.predictiveanalyticsworld.com/sanfrancisco/2011/agenda.php#day2-16a)
Room: Salon 5 & 6
4:45pm – 5:05pm
Track 2: Social Data and Telecom
Case Study: Major North American Telecom
Social Networking Data for Churn Analysis
A North American Telecom found that it had a window into social contacts – who has been calling whom on its network. This data proved to be predictive of churn. Using SQL, and GAM in R, we explored how to use this data to improve the identification of likely churners. We will present many dimensions of the lessons learned on this engagement.
Speaker: David Katz, Senior Analyst, Dataspora, and President, David Katz Consulting
Monday, March 14th:10:00am to 7:30pm
Tuesday, March 15th:9:45am to 4:30pm
- Skills of a good data miner (zyxo.wordpress.com)
- Revolution Analytics CTO on Data Science (revolutionanalytics.com)
- O’Reilly Strata – Tutorial data analytics (isabel-drost.de)
- Revolution in the News (revolutionanalytics.com)