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Interview Zach Goldberg, Google Prediction API

Here is an interview with Zach Goldberg, who is the product manager of Google Prediction API, the next generation machine learning analytics-as-an-api service state of the art cloud computing model building browser app.
Ajay- Describe your journey in science and technology from high school to your current job at Google.

Zach- First, thanks so much for the opportunity to do this interview Ajay!  My personal journey started in college where I worked at a startup named Invite Media.   From there I transferred to the Associate Product Manager (APM) program at Google.  The APM program is a two year rotational program.  I did my first year working in display advertising.  After that I rotated to work on the Prediction API.

Ajay- How does the Google Prediction API help an average business analytics customer who is already using enterprise software , servers to generate his business forecasts. How does Google Prediction API fit in or complement other APIs in the Google API suite.

Zach- The Google Prediction API is a cloud based machine learning API.  We offer the ability for anybody to sign up and within a few minutes have their data uploaded to the cloud, a model built and an API to make predictions from anywhere. Traditionally the task of implementing predictive analytics inside an application required a fair amount of domain knowledge; you had to know a fair bit about machine learning to make it work.  With the Google Prediction API you only need to know how to use an online REST API to get started.

You can learn more about how we help businesses by watching our video and going to our project website.

Ajay-  What are the additional use cases of Google Prediction API that you think traditional enterprise software in business analytics ignore, or are not so strong on.  What use cases would you suggest NOT using Google Prediction API for an enterprise.

Zach- We are living in a world that is changing rapidly thanks to technology.  Storing, accessing, and managing information is much easier and more affordable than it was even a few years ago.  That creates exciting opportunities for companies, and we hope the Prediction API will help them derive value from their data.

The Prediction API focuses on providing predictive solutions to two types of problems: regression and classification. Businesses facing problems where there is sufficient data to describe an underlying pattern in either of these two areas can expect to derive value from using the Prediction API.

Ajay- What are your separate incentives to teach about Google APIs  to academic or researchers in universities globally.

Zach- I’d refer you to our university relations page-

Google thrives on academic curiosity. While we do significant in-house research and engineering, we also maintain strong relations with leading academic institutions world-wide pursuing research in areas of common interest. As part of our mission to build the most advanced and usable methods for information access, we support university research, technological innovation and the teaching and learning experience through a variety of programs.

Ajay- What is the biggest challenge you face while communicating about Google Prediction API to traditional users of enterprise software.

Zach- Businesses often expect that implementing predictive analytics is going to be very expensive and require a lot of resources.  Many have already begun investing heavily in this area.  Quite often we’re faced with surprise, and even skepticism, when they see the simplicity of the Google Prediction API.  We work really hard to provide a very powerful solution and take care of the complexity of building high quality models behind the scenes so businesses can focus more on building their business and less on machine learning.

 

 

Google Product Launches

So dear G launched a whole new set of Products. Some thoughts-

1) Join up the Social Invite List here – it is called Google Plus. We hope it doesnt end up like Buzz http://www.google.com/buzz or Orkut https://groups.google.com/group/opensocial-api/?pli=1 or Plus One http://www.google.com/webmasters/+1/button/ or Wave (email killer) http://googlewave.blogspot.com/

When the biggest cloud computing company in the world announces a phased rollout to a product- we wonder if they are really sure on launching the product rollout or just were in a hurry again.

Machine learning wont work with social , chaps. Well not everything in social. And the Google Social Blog forgot to write about it http://googlesocialweb.blogspot.com/

Well anyways, even Google Finance’s automated announcements feed failed to pick many of their own  product launches (or it does in an automated manner depending on which time period you choose – yes still no social buttons up http://www.google.com/finance?q=google

BACK TO GOOGLE PLUS

https://services.google.com/fb/forms/googleplus/

Google+

Thanks for stopping by.We’re still ironing out a few kinks in Google+, so it’s not quite ready for everyone to climb aboard. But, if you want, we’ll let you know the minute the doors are open for real. Cool? Cool.

  • First Name *
  • Email *

Google+ Privacy Policy

2) Google Web Fonts- Great product, how and hey http://googlewebfonts.blogspot.com/ when do you plan to monetize uhm  web fonts. Not that would be awesome. Not even a single ad on those pages- not even for philanthropy. or poor poets. or even Google Book Authors who self publish . Sound of silence….

http://www.google.com/webfonts/v2

 

3) Google Analytics gets some groove back. I really want to see much better integration of Google Apps and Google Analytics and Google Desktop search. Ditto for the interface. Enterprise software uses different fonts than retail software, dude. More fries, http://analytics.blogspot.com/ ?

Feature 1- Custom Reports for metrics I can slice and dice on my own

Feature 2 Awesome analytics for In-Page Analytics (beta feature) Beta is boring if overused. Try Theta maybe?

Feature 3 Daily Automated Alerts for Unusual Server /Traffic Activity

Feature 4 event Tracking is cool esp for understanding social media impact

 

It is still too early for mobile (in terms of traffic) as well as tablet analytics (?)

4) Angry Birds is still the best feature in Chrome  (but there are lots others at http://chrome.blogspot.com/) and esp http://googlecode.blogspot.com/2011/06/working-with-chromes-file-browser.html

Try http://chrome.angrybirds.com/

There are ways to make software that are not evil. Very very disappointed at total lack of monetization of this chrome app. Not even a T Shirt for me to buy ad . sighs

Funny thing- the product manager forgot to take off Facebook like button or even add the +1 button or even the Tweet this button.

Quo Vadis ?

 

5) What do you love?

http://www.wdyl.com/#

Analyzing Conversations on Twitter

If you are a marketing , analyst relationship, public relationship or a product manager who uses or abuses social media, you sometimes need to track what influencers and analysts are saying. A tool called Bettween allows you to capture public conversations between two influential (or interesting) tweeps.

See conversations between Neil Raden http://www.beyeblogs.com/raden/ and Curt Monash http://www.dbms2.com/ two noted BI gurus

http://bettween.com/neilraden/curtmonash

  • @NEILRADEN66
  • @CURTMONASH61
  • TOTAL MESSAGES127
  • SHARE CONVERSATION


unless Google decides to license its Wave technology to Twitter for separate encrypted , or public tweets. :) They do share some history and employees (cough cough) or Twitter waits to create or better its public /protected tweet mode to be more granular

http://bettween.com/neilraden/curtmonash#statistics

tools to analyze Twitter conversations in SAS

Analytical Jobs for Thanksgiving /Christmass

WWW's "historical" logo, created by ...

Image via Wikipedia

Relocation is provided for all except NY. H1 transfers are sponsored for the Analytical Manager/Senior Manager and Business Reporting Analyst only. ————————————————————————–

  1. Analytical Manager and Senior Manager/To $160K
  2. Analytics Manager/CA or IL/To $120K
  3. Bank Analytics Manager/IL/To $120K
  4. Business Reporting Analyst/NY/To $90K
  5. Credit Card Risk Analyst/ Illinois/To $95K
  6. Director Analytics/San Diego/To $170K
  7. Director, Operations Strategy and Analytics/San Diego/To $150K
  8. Lead Risk Analyst/CA & TX/To $150K
  9. Manager Modeling & Analytics/CT/To $120K
  10. Marketing Analytics/NY/To$85K
  11. Principal Product Manager, Vertical Markets/$150K/WA
  12. Research Statistician/OH/To $110K
  13. Senior Consultant Marketing Analytics/NY/To $120K
  14. Senior Director Strategic Consulting/To $130K
  15. Senior Manager Decision Science/CA/To $160K
  16. Senior Marketing / Web Analyst /NY/To $100K
  17. Senior Statistician/Modeling Position/VA/$80K
  18. Statistical Director/ Boston or Dallas/To $145K
  19. Statistical Manager/Boston/To $95K

 

Contact Details- Email Use The Referral Code- Santa Clause

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