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Tag Archives: Health

The Lover: A Poem


The Lover

Your emerald eyes,

Like dewdrops glistening on green grass.

The shine in them,

Is like the twinkling of the stars.

You’re ivory skin,

Reminds me of the moonlight.

Like a gorgeous lily

Colored in silvery white.

Your sunkissed hair,

Blowing gently in the breeze.

I do not look long,

My breath may freeze.

You’re sideways glance,

As sharp as a knife.

Like a Greek goddess or a marble sculpture,

Brought to life.

Your poise, your grace,

Guides my moving pen.

Your beauty brings out,

The poet within.

The tinkle of your soft voice remains in my ears,

Long after you are long gone.

Your memory drives me crazy,

Makes me want to break out in a song.

 

 

Alas, my dear

I am in love with your beauty

But not with you.

This sounds like an obsession,

For this love is not true.

I am a passionate man,

With much passion to spare.

As soon as you leave my thoughts,

Someone else is already there.

 

Heritage Health Prize- Data Mining Contest for 3mill USD

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If Netflix was about 1 mill USD to better online video choices, here is a chance to earn serious money, write great code, and save lives!

From http://www.heritagehealthprize.com/

Heritage Health Prize
Launching April 4

Laptop

More than 71 Million individuals in the United States are admitted to
hospitals each year, according to the latest survey from the American
Hospital Association. Studies have concluded that in 2006 well over
$30 billion was spent on unnecessary hospital admissions. Each of
these unnecessary admissions took away one hospital bed from someone
else who needed it more.

Prize Goal & Participation

The goal of the prize is to develop a predictive algorithm that can identify patients who will be admitted to the hospital within the next year, using historical claims data.

Official registration will open in 2011, after the launch of the prize. At that time, pre-registered teams will be notified to officially register for the competition. Teams must consent to be bound by final competition rules.

Registered teams will develop and test their algorithms. The winning algorithm will be able to predict patients at risk for an unplanned hospital admission with a high rate of accuracy. The first team to reach the accuracy threshold will have their algorithms confirmed by a judging panel. If confirmed, a winner will be declared.

The competition is expected to run for approximately two years. Registration will be open throughout the competition.

Data Sets

Registered teams will be granted access to two separate datasets of de-identified patient claims data for developing and testing algorithms: a training dataset and a quiz/test dataset. The datasets will be comprised of de-identified patient data. The datasets will include:

  • Outpatient encounter data
  • Hospitalization encounter data
  • Medication dispensing claims data, including medications
  • Outpatient laboratory data, including test outcome values

The data for each de-identified patient will be organized into two sections: “Historical Data” and “Admission Data.” Historical Data will represent three years of past claims data. This section of the dataset will be used to predict if that patient is going to be admitted during the Admission Data period. Admission Data represents previous claims data and will contain whether or not a hospital admission occurred for that patient; it will be a binary flag.

DataThe training dataset includes several thousand anonymized patients and will be made available, securely and in full, to any registered team for the purpose of developing effective screening algorithms.

The quiz/test dataset is a smaller set of anonymized patients. Teams will only receive the Historical Data section of these datasets and the two datasets will be mixed together so that teams will not be aware of which de-identified patients are in which set. Teams will make predictions based on these data sets and submit their predictions to HPN through the official Heritage Health Prize web site. HPN will use the Quiz Dataset for the initial assessment of the Team’s algorithms. HPN will evaluate and report back scores to the teams through the prize website’s leader board.

Scores from the final Test Dataset will not be made available to teams until the accuracy thresholds are passed. The test dataset will be used in the final judging and results will be kept hidden. These scores are used to preserve the integrity of scoring and to help validate the predictive algorithms.

Teams can begin developing and testing their algorithms as soon as they are registered and ready. Teams will log onto the official Heritage Health Prize website and submit their predictions online. Comparisons will be run automatically and team accuracy scores will be posted on the leader board. This score will be only on a portion of the predictions submitted (the Quiz Dataset), the additional results will be kept back (the Test Dataset).

Form

Once a team successfully scores above the accuracy thresholds on the online testing (quiz dataset), final judging will occur. There will be three parts to this judging. First, the judges will confirm that the potential winning team’s algorithm accurately predicts patient admissions in the Test Dataset (again, above the thresholds for accuracy).

Next, the judging panel will confirm that the algorithm does not identify patients and use external data sources to derive its predictions. Lastly, the panel will confirm that the team’s algorithm is authentic and derives its predictive power from the datasets, not from hand-coding results to improve scores. If the algorithm meets these three criteria, it will be declared the winner.

Failure to meet any one of these three parts will disqualify the team and the contest will continue. The judges reserve the right to award second and third place prizes if deemed applicable.

 

IBM and Revolution team to create new in-database R

From the Press Release at http://www.revolutionanalytics.com/news-events/news-room/2011/revolution-analytics-netezza-partnership.php

Under the terms of the agreement, the companies will work together to create a version of Revolution’s software that takes advantage of IBM Netezza’s i-class technology so that Revolution R Enterprise can run in-database in an optimal fashion.

About IBM

For information about IBM Netezza, please visit: http://www.netezza.com.
For Information on IBM Information Management, please visit: http://www.ibm.com/software/data/information-on-demand/
For information on IBM Business Analytics, please visit the online press kit: http://www.ibm.com/press/us/en/presskit/27163.wss
Follow IBM and Analytics on Twitter: http://twitter.com/ibmbizanalytics
Follow IBM analytics on Tumblr: http://smarterplanet.tumblr.com/tagged/new_intelligence
IBM YouTube Analytics Channel: http://www.youtube.com/user/ibmbusinessanalytics
For information on IBM Smarter Systems: http://www-03.ibm.com/systems/smarter/

About Revolution Analytics

Revolution Analytics is the leading commercial provider of software and services based on the open source R project for statistical computing.  Led by predictive analytics pioneer Norman Nie, the company brings high performance, productivity and enterprise readiness to R, the most powerful statistics language in the world. The company’s flagship Revolution R product is designed to meet the production needs of large organizations in industries such as finance, life sciences, retail, manufacturing and media.  Used by over 2 million analysts in academia and at cutting-edge companies such as Google, Bank of America and Acxiom, R has emerged as the standard of innovation in statistical analysis. Revolution Analytics is committed to fostering the continued growth of the R community through sponsorship of the Inside-R.org community site, funding worldwide R user groups and offers free licenses of Revolution R Enterprise to everyone in academia.


Netezza, an IBM Company, is the global leader in data warehouse, analytic and monitoring appliances that dramatically simplify high-performance analytics across an extended enterprise. IBM Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications.

The IBM Netezza TwinFin® appliance is built specifically to analyze petabytes of detailed data significantly faster than existing data warehouse options, and at a much lower total cost of ownership. It stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query.

Using Revolution R Enterprise & Netezza Together

Revolution Analytics and IBM Netezza have announced a partnership to integrate Revolution R Enterprise and the IBM Netezza TwinFin  Data Warehouse Appliance. For the first time, customers seeking to run high performance and full-scale predictive analytics from within a data warehouse platform will be able to directly leverage the power of the open source R statistics language. The companies are working together to create a version of Revolution’s software that takes advantage of IBM Netezza’s i-class technology so that Revolution R Enterprise can run in-database in an optimal fashion.

This partnership integrates Revolution R Enterprise with IBM Netezza’s high performance data warehouse and advanced analytics platform to help organizations combat the challenges that arise as complexity and the scale of data grow.  By moving the analytics processing next to the data, this integration will minimize data movement – a significant bottleneck, especially when dealing with “Big Data”.  It will deliver high performance on large scale data, while leveraging the latest innovations in analytics.

With Revolution R Enterprise for IBM Netezza, advanced R computations are available for rapid analysis of hundreds of terabyte-class data volumes — and can deliver 10-100x performance improvements at a fraction of the cost compared to traditional analytics vendors.

Additional Resources


Interview David Katz ,Dataspora /David Katz Consulting

Here is an interview with David Katz ,founder of David Katz Consulting (http://www.davidkatzconsulting.com/) and an analyst at the noted firm http://dataspora.com/. He is a featured speaker at Predictive Analytics World  http://www.predictiveanalyticsworld.com/sanfrancisco/2011/speakers.php#katz)

Ajay-  Describe your background working with analytics . How can we make analytics and science more attractive career options for young students

David- I had an interest in math from an early age, spurred by reading lots of science fiction with mathematicians and scientists in leading roles. I was fortunate to be at Harry and David (Fruit of the Month Club) when they were in the forefront of applying multivariate statistics to the challenge of targeting catalogs and other snail-mail offerings. Later I had the opportunity to expand these techniques to the retail sphere with Williams-Sonoma, who grew their retail business with the support of their catalog mailings. Since they had several catalog titles and product lines, cross-selling presented additional analytic challenges, and with the growth of the internet there was still another channel to consider, with its own dynamics.

After helping to found Abacus Direct Marketing, I became an independent consultant, which provided a lot of variety in applying statistics and data mining in a variety of settings from health care to telecom to credit marketing and education.

Students should be exposed to the many roles that analytics plays in modern life, and to the excitement of finding meaningful and useful patterns in the vast profusion of data that is now available.

Ajay-  Describe your most challenging project in 3 decades of experience in this field.

David- Hard to choose just one, but the educational field has been particularly interesting. Partnering with Olympic Behavior Labs, we’ve developed systems to help identify students who are most at-risk for dropping out of school to help target interventions that could prevent dropout and promote success.

Ajay- What do you think are the top 5 trends in analytics for 2011.

David- Big Data, Privacy concerns, quick response to consumer needs, integration of testing and analysis into business processes, social networking data.

Ajay- Do you think techniques like RFM and LTV are adequately utilized by organization. How can they be propagated further.

David- Organizations vary amazingly in how sophisticated or unsophisticated the are in analytics. A key factor in success as a consultant is to understand where each client is on this continuum and how well that serves their needs.

Ajay- What are the various software you have worked for in this field- and name your favorite per category.

David- I started out using COBOL (that dates me!) then concentrated on SAS for many years. More recently R is my favorite because of its coverage, currency and programming model, and it’s debugging capabilities.

Ajay- Independent consulting can be a strenuous job. What do you do to unwind?

David- Cycling, yoga, meditation, hiking and guitar.

Biography-

David Katz, Senior Analyst, Dataspora, and President, David Katz Consulting.

David Katz has been in the forefront of applying statistical models and database technology to marketing problems since 1980. He holds a Master’s Degree in Mathematics from the University of California, Berkeley. He is one of the founders of Abacus Direct Marketing and was previously the Director of Database Development for Williams-Sonoma.

He is the founder and President of David Katz Consulting, specializing in sophisticated statistical services for a variety of applications, with a special focus on the Direct Marketing Industry. David Katz has an extensive background that includes experience in all aspects of direct marketing from data mining, to strategy, to test design and implementation. In addition, he consults on a variety of data mining and statistical applications from public health to collections analysis. He has partnered with consulting firms such as Ernst and Young, Prediction Impact, and most recently on this project with Dataspora.

For more on David’s Session in Predictive Analytics World, San Fransisco on (http://www.predictiveanalyticsworld.com/sanfrancisco/2011/agenda.php#day2-16a)

Room: Salon 5 & 6
4:45pm – 5:05pm

Track 2: Social Data and Telecom 
Case Study: Major North American Telecom
Social Networking Data for Churn Analysis

A North American Telecom found that it had a window into social contacts – who has been calling whom on its network. This data proved to be predictive of churn. Using SQL, and GAM in R, we explored how to use this data to improve the identification of likely churners. We will present many dimensions of the lessons learned on this engagement.

Speaker: David Katz, Senior Analyst, Dataspora, and President, David Katz Consulting

Exhibit Hours
Monday, March 14th:10:00am to 7:30pm

Tuesday, March 15th:9:45am to 4:30pm

Mapping Health Statistics at CDC.gov

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CDC.gov has a great tool for showing United States statistics on death and injury, drillable by various details.

The tool is hosted at http://wisqars.cdc.gov:8080/cdcMapFramework/

As a test I decided to map out injuries due to fire arms , and compare firearm deaths of white people versus the whole population.(see firearm deaths file)

See white people are more likely than black people to own guns (also read http://www.ncbi.nlm.nih.gov/pubmed/9572612 ), but it seems statistically they are less likely to be injured by firearms- so it could affect support for gun control laws on a racial ground- that was my null hypothesis. No politics, just plain statistics. I dont know- why dont you look at the data and decide-

 

 

 

 

 

PAW Videos

A message from Predictive Analytics World on  newly available videos. It has many free videos as well so you can check them out.

Predictive Analytics World March 2011 in San Francisco

Access PAW DC Session Videos Now

Predictive Analytics World is pleased to announce on-demand access to the videos of PAW Washington DC, October 2010, including over 30 sessions and keynotes that you may view at your convenience. Access this leading predictive analytics content online now:

View the PAW DC session videos online

Register by January 18th and receive $150 off the full 2-day conference program videos (enter code PAW150 at checkout)

Trial videos – view the following for no charge:

Select individual conference sessions, or recognize savings by registering for access to one or two full days of sessions. These on-demand videos deliver PAW DC right to your desk, covering hot topics and advanced methods such as:

Social data 

Text mining

Search marketing

Risk management

Survey analysis

Consumer privacy

Sales force optimization

Response & cross-sell

Recommender systems

Featuring experts such as:
Usama Fayyad, Ph.D.
CEO, Open Insights Former Chief Data Officer, Yahoo!

Andrew Pole
Sr Mgr, Media/DB Mktng
Target
View Keynote for Free

John F. Elder, Ph.D.
CEO and Founder
Elder Research

Bruno Aziza
Director, Worldwide Strategy Lead, BI
Microsoft

Eric Siegel, Ph.D.
Conference Chair
Predictive Analytics World

PAW DC videos feature over 25 speakers with case studies from leading enterprises such as: CIBC, CEB, Forrester, Macy’s, MetLife, Microsoft, Miles Kimball, Monster.com, Oracle, Paychex, SunTrust, Target, UPMC, Xerox, Yahoo!, YMCA, and more.

How video access works:

View Slides on the Left See & Hear Speaker in the Right Window

Sign up by January 18 for immediate video access and $150 discount


San Francisco
March 14-15, 2011
Washington DC
October, 2011
London
November, 2011
Contact Us

Produced by:

 

Session Gallery: Day 1 of 2

Viewing (17) Sessions of (31)

 

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Keynote: Five Ways Predictive Analytics Cuts Enterprise Risk  

Eric Siegel, Ph.D., Program Chair, Predictive Analytics World

All business is an exercise in risk management. All organizations would benefit from measuring, tracking and computing risk as a core process, much like insurance companies do.

Predictive analytics does the trick, one customer at a time. This technology is a data-driven means to compute the risk each customer will defect, not respond to an expensive mailer, consume a retention discount even if she were not going to leave in the first place, not be targeted for a telephone solicitation that would have landed a sale, commit fraud, or become a “loss customer” such as a bad debtor or an insurance policy-holder with high claims.

In this keynote session, Dr. Eric Siegel reveals:

- Five ways predictive analytics evolves your enterprise to reduce risk

- Hidden sources of risk across operational functions

- What every business should learn from insurance companies

- How advancements have reversed the very meaning of fraud

- Why “man + machine” teams are greater than the sum of their parts for enterprise decision support

Length – 00:45:57 | Email to a Colleague

Price: $195

 

 

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Play video of session: Platinum Sponsor Presentation, Analytics: The Beauty of Diversity
Platinum Sponsor Presentation: Analytics – The Beauty of Diversity 

Anne H. Milley, Senior Director of Analytic Strategy, Worldwide Product Marketing, SAS

Analytics contributes to, and draws from, multiple disciplines. The unifying theme of “making the world a better place” is bred from diversity. For instance, the same methods used in econometrics might be used in market research, psychometrics and other disciplines. In a similar way, diverse paradigms are needed to best solve problems, reveal opportunities and make better decisions. This is why we evolve capabilities to formulate and solve a wide range of problems through multiple integrated languages and interfaces. Extending that, we have provided integration with other languages so that users can draw on the disciplines and paradigms needed to best practice their craft.

Length – 20:11 | Email to a Colleague

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Play video of session: Gold Sponsor Presentation Predictive Analytics Accelerate Insight for Financial Services
Gold Sponsor Presentation: Predictive Analytics Accelerate Insight for Financial Services 

Finbarr Deely, Director of Business Development,ParAccel

Financial services organizations face immense hurdles in maintaining profitability and building competitive advantage. Financial services organizations must perform “what-if” scenario analysis, identify risks, and detect fraud patterns. The advanced analytic complexity required often makes such analysis slow and painful, if not impossible. This presentation outlines the analytic challenges facing these organizations and provides a clear path to providing the accelerated insight needed to perform in today’s complex business environment to reduce risk, stop fraud and increase profits. * The value of predictive analytics in Accelerating Insight * Financial Services Analytic Case Studies * Brief Overview of ParAccel Analytic Database

Length – 09:06 | Email to a Colleague

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TOPIC: BUSINESS VALUE
Case Study: Monster.com
Creating Global Competitive Power with Predictive Analytics 

Jean Paul Isson, Vice President, Globab BI & Predictive Analytics, Monster Worldwide

Using Predictive analytics to gain a deeper understanding of customer behaviours, increase marketing ROI and drive growth

- Creating global competitive power with business intelligence: Making the right decisions – at the right time

- Avoiding common change management challenges in sales, marketing, customer service, and products

- Developing a BI vision – and implementing it: successful business intelligence implementation models

- Using predictive analytics as a business driver to stay on top of the competition

- Following the Monster Worldwide global BI evolution: How Monster used BI to go from good to great

Length – 51:17 | Email to a Colleague

Price: $195

 

 

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TOPIC: SURVEY ANALYSIS
Case Study: YMCA
Turning Member Satisfaction Surveys into an Actionable Narrative 

Dean Abbott, President, Abbott Analytics

Employees are a key constituency at the Y and previous analysis has shown that their attitudes have a direct bearing on Member Satisfaction. This session will describe a successful approach for the analysis of YMCA employee surveys. Decision trees are built and examined in depth to identify key questions in describing key employee satisfaction metrics, including several interesting groupings of employee attitudes. Our approach will be contrasted with other factor analysis and regression-based approaches to survey analysis that we used initially. The predictive models described are currently in use and resulted in both greater understanding of employee attitudes, and a revised “short-form” survey with fewer key questions identified by the decision trees as the most important predictors.

Length – 50:19 | Email to a Colleague

Price: $195

 

 

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TOPIC: INDUSTRY TRENDS
2010 Data Minter Survey Results: Highlights
 

Karl Rexer, Ph.D., Rexer Analytics

Do you want to know the views, actions, and opinions of the data mining community? Each year, Rexer Analytics conducts a global survey of data miners to find out. This year at PAW we unveil the results of our 4th Annual Data Miner Survey. This session will present the research highlights, such as:

- Analytic goals & key challenges

- Impact of the economy

- Regional differences

- Text mining trends

Length – 15:20 | Email to a Colleague

Price: $195

 

 

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Multiple Case Studies: U.S. DoD, U.S. DHS, SSA
Text Mining: Lessons Learned 

John F. Elder, Chief Scientist, Elder Research, Inc.

Text Mining is the “Wild West” of data mining and predictive analytics – the potential for gain is huge, the capability claims are often tall tales, and the “land rush” for leadership is very much a race.

In solving unstructured (text) analysis challenges, we found that principles from inductive modeling – learning relationships from labeled cases – has great power to enhance text mining. Dr. Elder highlights key technical breakthroughs discovered while working on projects for leading government agencies, including: Text Mining is the “Wild West” of data mining and predictive analytics – the potential for gain is huge, the capability claims are often tall tales, and the “land rush” for leadership is very much a race.

- Prioritizing searches for the Dept. of Homeland Security

- Quick decisions for Social Security Admin. disability

- Document discovery for the Dept. of Defense

- Disease discovery for the Dept. of Homeland Security

- Risk profiling for the Dept. of Defense

Length – 48:58 | Email to a Colleague

Price: $195

 

 

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Play video of session: Keynote: How Target Gets the Most out of Its Guest Data to Improve Marketing ROI
Keynote: How Target Gets the Most out of Its Guest Data to Improve Marketing ROI 

Andrew Pole, Senior Manager, Media and Database Marketing, Target

In this session, you’ll learn how Target leverages its own internal guest data to optimize its direct marketing – with the ultimate goal of enhancing our guests’ shopping experience and driving in-store and online performance. You will hear about what guest data is available at Target, how and where we collect it, and how it is used to improve the performance and relevance of direct marketing vehicles. Furthermore, we will discuss Target’s development and usage of guest segmentation, response modeling, and optimization as means to suppress poor performers from mailings, determine relevant product categories and services for online targeted content, and optimally assign receipt marketing offers to our guests when offer quantities are limited.

Length – 47:49 | Email to a Colleague

Free viewing enabled – no charge

 

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Play video of session: Platinum Sponsor Presentation: Driving Analytics Into Decision Making
Platinum Sponsor Presentation: Driving Analytics Into Decision Making  

Jason Verlen, Director, SPSS Product Strategy & Management, IBM Software Group

Organizations looking to dramatically improve their business outcomes are turning to decision management, a convergence of technology and business processes that is used to streamline and predict the outcome of daily decision-making. IBM SPSS Decision Management technology provides the critical link between analytical insight and recommended actions. In this session you’ll learn how Decision Management software integrates analytics with business rules and business applications for front-line systems such as call center applications, insurance claim processing, and websites. See how you can improve every customer interaction, minimize operational risk, reduce fraud and optimize results.

Length – 17:29 | Email to a Colleague

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TOPIC: DATA INFRASTRUCTURE AND INTEGRATION
Case Study: Macy’s
The world is not flat (even though modeling software has to think it is) 

Paul Coleman, Director of Marketing Statistics, Macy’s Inc.

Software for statistical modeling generally use flat files, where each record represents a unique case with all its variables. In contrast most large databases are relational, where data are distributed among various normalized tables for efficient storage. Variable creation and model scoring engines are necessary to bridge data mining and storage needs. Development datasets taken from a sampled history require snapshot management. Scoring datasets are taken from the present timeframe and the entire available universe. Organizations, with significant data, must decide when to store or calculate necessary data and understand the consequences for their modeling program.

Length – 34:54 | Email to a Colleague

Price: $195

 

 

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TOPIC: CUSTOMER VALUE
Case Study: SunTrust
When One Model Will Not Solve the Problem – Using Multiple Models to Create One Solution 

Dudley Gwaltney, Group Vice President, Analytical Modeling, SunTrust Bank

In 2007, SunTrust Bank developed a series of models to identify clients likely to have large changes in deposit balances. The models include three basic binary and two linear regression models.

Based on the models, 15% of SunTrust clients were targeted as those most likely to have large balance changes. These clients accounted for 65% of the absolute balance change and 60% of the large balance change clients. The targeted clients are grouped into a portfolio and assigned to individual SunTrust Retail Branch. Since 2008, the portfolio generated a 2.6% increase in balances over control.

Using the SunTrust example, this presentation will focus on:

- Identifying situations requiring multiple models

- Determining what types of models are needed

- Combining the individual component models into one output

Length – 48:22 | Email to a Colleague

Price: $195

 

 

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TOPIC: RESPONSE & CROSS-SELL
Case Study: Paychex
Staying One Step Ahead of the Competition – Development of a Predictive 401(k) Marketing and Sales Campaign 

Jason Fox, Information Systems and Portfolio Manager,Paychex

In-depth case study of Paychex, Inc. utilizing predictive modeling to turn the tides on competitive pressures within their own client base. Paychex, a leading provider of payroll and human resource solutions, will guide you through the development of a Predictive 401(k) Marketing and Sales model. Through the use of sophisticated data mining techniques and regression analysis the model derives the probability a client will add retirement services products with Paychex or with a competitor. Session will include roadblocks that could have ended development and ROI analysis. Speaker: Frank Fiorille, Director of Enterprise Risk Management, Paychex Speaker: Jason Fox, Risk Management Analyst, Paychex

Length – 26:29 | Email to a Colleague

Price: $195

 

 

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TOPIC: SEGMENTATION
Practitioner: Canadian Imperial Bank of Commerce
Segmentation Do’s and Don’ts 

Daymond Ling, Senior Director, Modelling & Analytics,Canadian Imperial Bank of Commerce

The concept of Segmentation is well accepted in business and has withstood the test of time. Even with the advent of new artificial intelligence and machine learning methods, this old war horse still has its place and is alive and well. Like all analytical methods, when used correctly it can lead to enhanced market positioning and competitive advantage, while improper application can have severe negative consequences.

This session will explore what are the elements of success, and what are the worse practices that lead to failure. The relationship between segmentation and predictive modeling will also be discussed to clarify when it is appropriate to use one versus the other, and how to use them together synergistically.

Length – 45:57 | Email to a Colleague

Price: $195

 

 

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TOPIC: SOCIAL DATA
Thought Leadership
Social Network Analysis: Killer Application for Cloud Analytics
 

James Kobielus, Senior Analyst, Forrester Research

Social networks such as Twitter and Facebook are a potential goldmine of insights on what is truly going through customers´minds. Every company wants to know whether, how, how often, and by whom they´re being mentioned across the billowing new cloud of social media. Just as important, every company wants to influence those discussions in their favor, target new business, and harvest maximum revenue potential. In this session, Forrester analyst James Kobielus identifies fruitful applications of social network analysis in customer service, sales, marketing, and brand management. He presents a roadmap for enterprises to leverage their inline analytics initiatives and leverage high-performance data warehousing (DW) clouds and appliances in order to analyze shifting patterns of customer sentiment, influence, and propensity. Leveraging Forrester’s ongoing research in advanced analytics and customer relationship management, Kobielus will discuss industry trends, commercial modeling tools, and emerging best practices in social network analysis, which represents a game-changing new discipline in predictive analytics.

Length – 48:16 | Email to a Colleague

Price: $195

 

 

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TOPIC: HEALTHCARE – INTERNATIONAL TARGETING
Case Study: Life Line Screening
Taking CRM Global Through Predictive Analytics 

Ozgur Dogan,
VP, Quantitative Solutions Group, Merkle Inc

Trish Mathe,
Director of Database Marketing, Life Line Screening

While Life Line is successfully executing a US CRM roadmap, they are also beginning this same evolution abroad. They are beginning in the UK where Merkle procured data and built a response model that is pulling responses over 30% higher than competitors. This presentation will give an overview of the US CRM roadmap, and then focus on the beginning of their strategy abroad, focusing on the data procurement they could not get anywhere else but through Merkle and the successful modeling and analytics for the UK. Speaker: Ozgur Dogan, VP, Quantitative Solutions Group, Merkle Inc Speaker: Trish Mathe, Director of Database Marketing, Life Line Screening

Length – 40:12 | Email to a Colleague

Price: $195

 

 

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TOPIC: SURVEY ANALYSIS
Case Study: Forrester
Making Survey Insights Addressable and Scalable – The Case Study of Forrester’s Technographics Benchmark Survey 

Nethra Sambamoorthi, Team Leader, Consumer Dynamics & Analytics, Global Consulting, Acxiom Corporation

Marketers use surveys to create enterprise wide applicable strategic insights to: (1) develop segmentation schemes, (2) summarize consumer behaviors and attitudes for the whole US population, and (3) use multiple surveys to draw unified views about their target audience. However, these insights are not directly addressable and scalable to the whole consumer universe which is very important when applying the power of survey intelligence to the one to one consumer marketing problems marketers routinely face. Acxiom partnered with Forrester Research, creating addressable and scalable applications of Forrester’s Technographics Survey and applied it successfully to a number of industries and applications.

Length – 39:23 | Email to a Colleague

Price: $195

 

 

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TOPIC: HEALTHCARE
Case Study: UPMC Health Plan
A Predictive Model for Hospital Readmissions 

Scott Zasadil, Senior Scientist, UPMC Health Plan

Hospital readmissions are a significant component of our nation’s healthcare costs. Predicting who is likely to be readmitted is a challenging problem. Using a set of 123,951 hospital discharges spanning nearly three years, we developed a model that predicts an individual’s 30-day readmission should they incur a hospital admission. The model uses an ensemble of boosted decision trees and prior medical claims and captures 64% of all 30-day readmits with a true positive rate of over 27%. Moreover, many of the ‘false’ positives are simply delayed true positives. 53% of the predicted 30-day readmissions are readmitted within 180 days.

Length – 54:18 | Email to a Colleague

Price: $195

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