Interview: Hjálmar Gíslason, CEO of

Here is an interview with Hjálmar Gíslason, CEO of  . DataMarket is an active marketplace for structured data and statistics. Through powerful search and visual data exploration, DataMarket connects data seekers with data providers.


Ajay-  Describe your journey as an entrepreneur and techie in Iceland. What are the 10 things that surprised you most as a tech entrepreneur.

HG- DataMarket is my fourth tech start-up since at age 20 in 1996. The previous ones have been in gaming, mobile and web search. I come from a technical background but have been moving more and more to the business side over the years. I can still prototype, but I hope there isn’t a single line of my code in production!

Funny you should ask about the 10 things that have surprised me the most on this journey, as I gave a presentation – literally yesterday – titled: “9 things nobody told me about the start-up business”

They are:
* Do NOT generalize – especially not to begin with
* Prioritize – and find a work-flow that works for you
* Meet people – face to face
* You are a sales person – whether you like it or not
* Technology is not a product – it’s the entire experience
* Sell the current version – no matter how amazing the next one is
* Learn from mistakes – preferably others’
* Pick the right people – good people is not enough
* Tell a good story – but don’t make them up

I obviously elaborate on each of these points in the talk, but the points illustrate roughly some of the things I believe I’ve learned … so far ;)

9 things nobody told me about the start-up business


Both Amazon  and Google  have entered the public datasets space. Infochimps  has 14,000+ public datasets. The US has

So clearly the space is both competitive and yet the demand for public data repositories is clearly under served still. 

How does DataMarket intend to address this market in a unique way to differentiate itself from others.

HG- DataMarket is about delivering business data to decision makers. We help data seekers find the data they need for planning and informed decision making, and data publishers reaching this audience. is the meeting point, where data seekers can come to find the best available data, and data publishers can make their data available whether for free or for a fee. We’ve populated the site with a wealth of data from public sources such as the UN, Eurostat, World Bank, IMF and others, but there is also premium data that is only available to those that subscribe to and pay for the access. For example we resell the entire data offering from the EIU (Economist Intelligence Unit) (link: allows all this data to be searched, visualized, compared and downloaded in a single place in a standard, unified manner.

We see many of these efforts not as competition, but as valuable potential sources of data for our offering, while others may be competing with parts of our proposition, such as easy access to the public data sets.


Ajay- What are your views on data confidentiality and access to data owned by Governments funded by tax payer money.

HG- My views are very simple: Any data that is gathered or created for taxpayers’ money should be open and free of charge unless higher priorities such as privacy or national security indicate otherwise.

Reflecting that, any data that is originally open and free of charge is still open and free of charge on, just easier to find and work with.

Ajay-  How is the technology entrepreneurship and venture capital scene in Iceland. What things work and what things can be improved?

HG- The scene is quite vibrant, given the small community. Good teams with promising concepts have been able to get the funding they need to get started and test their footing internationally. When the rapid growth phase is reached outside funding may still be needed.

There are positive and negative things about any location. Among the good things about Iceland from the stand point of a technology start-up are highly skilled tech people and a relatively simple corporate environment. Among the bad things are a tiny local market, lack of skills in international sales and marketing and capital controls that were put in place after the crash of the Icelandic economy in 2008.

I’ve jokingly said that if a company is hot in the eyes of VCs it would get funding even if it was located in the jungles of Congo, while if they’re only lukewarm towards you, they will be looking for any excuse not to invest. Location can certainly be one of them, and in that case being close to the investor communities – physically – can be very important.

We’re opening up our sales and marketing offices in Boston as we speak. Not to be close to investors though, but to be close to our market and current customers.

Ajay- Describe your hobbies when you are not founding amazing tech startups.

HG- Most of my time is spent working – which happens to by my number one hobby.

It is still important to step away from it all every now and then to see things in perspective and come back with a clear mind.

I *love* traveling to exotic places. Me and my wife have done quite a lot of traveling in Africa and S-America: safari, scuba diving, skiing, enjoying nature. When at home I try to do some sports activities 3-4 times a week at least, and – recently – play with my now 8 month old son as much as I can.



Hjalmar GislasonHjálmar Gíslason, Founder and CEO: Hjalmar is a successful entrepreneur, founder of three startups in the gaming, mobile and web sectors since 1996. Prior to launching DataMarket, Hjalmar worked on new media and business development for companies in the Skipti Group (owners of Iceland Telecom) after their acquisition of his search startup – Spurl. Hjalmar offers a mix of business, strategy and technical expertise. DataMarket is based largely on his vision of the need for a global exchange for structured data.

To know more, have a quick  look at

Interview JJ Allaire Founder, RStudio

Here is an interview with JJ Allaire, founder of RStudio. RStudio is the IDE that has overtaken other IDE within the R Community in terms of ease of usage. On the eve of their latest product launch, JJ talks to DecisionStats on RStudio and more.

Ajay-  So what is new in the latest version of RStudio and how exactly is it useful for people?

JJ- The initial release of RStudio as well as the two follow-up releases we did last year were focused on the core elements of using R: editing and running code, getting help, and managing files, history, workspaces, plots, and packages. In the meantime users have also been asking for some bigger features that would improve the overall work-flow of doing analysis with R. In this release (v0.95) we focused on three of these features:

Projects. R developers tend to have several (and often dozens) of working contexts associated with different clients, analyses, data sets, etc. RStudio projects make it easy to keep these contexts well separated (with distinct R sessions, working directories, environments, command histories, and active source documents), switch quickly between project contexts, and even work with multiple projects at once (using multiple running versions of RStudio).

Version Control. The benefits of using version control for collaboration are well known, but we also believe that solo data analysis can achieve significant productivity gains by using version control (this discussion on Stack Overflow talks about why). In this release we introduced integrated support for the two most popular open-source version control systems: Git and Subversion. This includes changelist management, file diffing, and browsing of project history, all right from within RStudio.

Code Navigation. When you look at how programmers work a surprisingly large amount of time is spent simply navigating from one context to another. Modern programming environments for general purpose languages like C++ and Java solve this problem using various forms of code navigation, and in this release we’ve brought these capabilities to R. The two main features here are the ability to type the name of any file or function in your project and go immediately to it; and the ability to navigate to the definition of any function under your cursor (including the definition of functions within packages) using a keystroke (F2) or mouse gesture (Ctrl+Click).

Ajay- What’s the product road map for RStudio? When can we expect the IDE to turn into a full fledged GUI?

JJ- Linus Torvalds has said that “Linux is evolution, not intelligent design.” RStudio tries to operate on a similar principle—the world of statistical computing is too deep, diverse, and ever-changing for any one person or vendor to map out in advance what is most important. So, our internal process is to ship a new release every few months, listen to what people are doing with the product (and hope to do with it), and then start from scratch again making the improvements that are considered most important.

Right now some of the things which seem to be top of mind for users are improved support for authoring and reproducible research, various editor enhancements including code folding, and debugging tools.

What you’ll see is us do in a given release is to work on a combination of frequently requested features, smaller improvements to usability and work-flow, bug fixes, and finally architectural changes required to support current or future feature requirements.

While we do try to base what we work on as closely as possible on direct user-feedback, we also adhere to some core principles concerning the overall philosophy and direction of the product. So for example the answer to the question about the IDE turning into a full-fledged GUI is: never. We believe that textual representations of computations provide fundamental advantages in transparency, reproducibility, collaboration, and re-usability. We believe that writing code is simply the right way to do complex technical work, so we’ll always look for ways to make coding better, faster, and easier rather than try to eliminate coding altogether.

Ajay -Describe your journey in science from a high school student to your present work in R. I noticed you have been very successful in making software products that have been mostly proprietary products or sold to companies.

Why did you get into open source products with RStudio? What are your plans for monetizing RStudio further down the line?

JJ- In high school and college my principal areas of study were Political Science and Economics. I also had a very strong parallel interest in both computing and quantitative analysis. My first job out of college was as a financial analyst at a government agency. The tools I used in that job were SAS and Excel. I had a dim notion that there must be a better way to marry computation and data analysis than those tools, but of course no concept of what this would look like.

From there I went more in the direction of general purpose computing, starting a couple of companies where I worked principally on programming languages and authoring tools for the Web. These companies produced proprietary software, which at the time (between 1995 and 2005) was a workable model because it allowed us to build the revenue required to fund development and to promote and distribute the software to a wider audience.

By 2005 it was however becoming clear that proprietary software would ultimately be overtaken by open source software in nearly all domains. The cost of development had shrunken dramatically thanks to both the availability of high-quality open source languages and tools as well as the scale of global collaboration possible on open source projects. The cost of promoting and distributing software had also collapsed thanks to efficiency of both distribution and information diffusion on the Web.

When I heard about R and learned more about it, I become very excited and inspired by what the project had accomplished. A group of extremely talented and dedicated users had created the software they needed for their work and then shared the fruits of that work with everyone. R was a platform that everyone could rally around because it worked so well, was extensible in all the right ways, and most importantly was free (as in speech) so users could depend upon it as a long-term foundation for their work.

So I started RStudio with the aim of making useful contributions to the R community. We started with building an IDE because it seemed like a first-rate development environment for R that was both powerful and easy to use was an unmet need. Being aware that many other companies had built successful businesses around open-source software, we were also convinced that we could make RStudio available under a free and open-source license (the AGPLv3) while still creating a viable business. At this point RStudio is exclusively focused on creating the best IDE for R that we can. As the core product gets where it needs to be over the next couple of years we’ll then also begin to sell other products and services related to R and RStudio.



JJ Allaire

JJ Allaire is a software engineer and entrepreneur who has created a wide variety of products including ColdFusion,Windows Live WriterLose It!, and RStudio.

In 1995 Joseph J. (JJ) Allaire co-founded Allaire Corporation with his brother Jeremy Allaire, creating the web development tool ColdFusion.[1] In March 2001, Allaire was sold to Macromedia where ColdFusion was integrated into the Macromedia MX product line. Macromedia was subsequently acquired by Adobe Systems, which continues to develop and market ColdFusion.
After the sale of his company, Allaire became frustrated at the difficulty of keeping track of research he was doing using Google. To address this problem, he co-founded Onfolio in 2004 with Adam Berrey, former Allaire co-founder and VP of Marketing at Macromedia.
On March 8, 2006, Onfolio was acquired by Microsoft where many of the features of the original product are being incorporated into the Windows Live Toolbar. On August 13, 2006, Microsoft released the public beta of a new desktop blogging client called Windows Live Writer that was created by Allaire’s team at Microsoft.
Starting in 2009, Allaire has been developing a web-based interface to the widely used R technical computing environment. A beta version of RStudio was publicly released on February 28, 2011.
JJ Allaire received his B.A. from Macalester College (St. Paul, MN) in 1991.

RStudio is an integrated development environment (IDE) for R which works with the standard version of R available from CRAN. Like R, RStudio is available under a free software license. RStudio is designed to be as straightforward and intuitive as possible to provide a friendly environment for new and experienced R users alike. RStudio is also a company, and they plan to sell services (support, training, consulting, hosting) related to the open-source software they distribute.

Short Interview Jill Dyche

Here is brief one question interview with Jill Dyche , founder Baseline Consulting.


In 2010.


  • It was more about consciousness-raising in the executive suite—
  • getting C-level managers to understand the ongoing value proposition of BI,
  • why MDM isn’t their father’s database, and
  • how data governance can pay for itself over time.
  • Some companies succeeded with these consciousness-raising efforts. Some didn’t.


But three big ones in 2011 would be:

  1. Predictive analytics in the cloud. The technology is now ready, and so is the market—and that includes SMB companies.
  2. Enterprise search being baked into (commoditized) BI software tools. (The proliferation of static reports is SO 2006!)
  3. Data governance will begin paying dividends. Until now it was all about common policies for data. In 2011, it will be about ROI.

I do a “Predictions for the coming year” article every January for TDWI,

Note- Jill ‘s January TDWI article seems worth waiting for in this case.



Partner and Co-Founder

Jill Dyché is a partner and co-founder of Baseline Consulting.  She is responsible for key client strategies and market analysis in the areas of data governance, business intelligence, master data management, and customer relationship management. 

Jill counsels boards of directors on the strategic importance of their information investments.


Jill is the author of three books on the business value of IT. Jill’s first book, e-Data (Addison Wesley, 2000) has been published in eight languages. She is a contributor to Impossible Data Warehouse Situations: Solutions from the Experts (Addison Wesley, 2002), and her book, The CRM Handbook (Addison Wesley, 2002), is the bestseller on the topic. 

Jill’s work has been featured in major publications such as Computerworld, Information Week, CIO Magazine, the Wall Street Journal, the Chicago Tribune and Jill’s latest book, Customer Data Integration (John Wiley and Sons, 2006) was co-authored with Baseline partner Evan Levy, and shows the business breakthroughs achieved with integrated customer data.

Industry Expert

Jill is a featured speaker at industry conferences, university programs, and vendor events. She serves as a judge for several IT best practice awards. She is a member of the Society of Information Managementand Women in Technology, a faculty member of TDWI, and serves as a co-chair for the MDM Insight conference. Jill is a columnist for DM Review, and a blogger for BeyeNETWORK and Baseline Consulting.