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Visual Guides to CRISP-DM ,KDD and SEMMA

UPDATED- Here are three great examples of a visualization making a process easy to understand. Please click on the images to read them clearly.

1) It visualizes CRISP-DM and is made by Nicole Leaper (http://exde.wordpress.com/2009/03/13/a-visual-guide-to-crisp-dm-methodology/)

12345

2) KDD -Knowledge Discovery in Databases -visualization by Fayyad whom I have interviewed here at http://www.decisionstats.com/interview-dr-usama-fayyad-founder-open-insights-llc/

and work By Gregory Piatetsky Shapiro interviewed by this website here

http://decisionstats.com/2009/08/13/interview-gregory-piatetsky-kdnuggets-com/

kdd

3) I am also attaching a visual representation of SEMMA from http://www.dataprix.net/en/blogs/respinosamilla/theory-data-mining

metodo-semma

 

Book Review- Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

I recently read a review copy of Dr Eric Siegel’s new book Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

(Disclaimer-I have interviewed Eric here in September 2009, and we have been in touch over the years as his Predictive Analytics Conference became a blog partner and then a sponsor here at Decisionstats.com PAWCON also took off, becoming the biggest brand in independent analytics conferences)

So it was with a slight note of optimism that I opened this book, and it has so far exceeded my expectations. This is a very lucidly writtern, well explained book that can help people at all levels for analytics. There is a wealth of information here in a wide variety of business domains, and the beautifully designed book also has great tables, examples, and quotes, cartoons to make a very readable case for predictive analytics. Of course, Eric has some views, he loves ensemble modeling, conversion uplift models, privacy concerns, and his background in academics help explain even technical things very elaborately and in an interesting manner.

And at $14,6 it is quite a steal from Amazon. So buy a copy and read it. I would recommend it for helping build a case for predictive analytics , evangelizing to clients, and even to students in grad school programs. This is how analytics books should be , easy to read, and lucid to remember and practical to execute!

SAS Thought Leader declares war on data scientists on Valentine Eve

 

It all started because of the Google Guy, Hal Varian

Feb 25, 2009 – I keep saying the sexy job in the next ten years will be statisticians Hal Varian, The McKinsey Quarterly, January 2009.

Then these guys ( Thomas H. Davenport and D.J. Patil)  made us sexy -that too in the Harvard Business Review.

Jill Dyche* is a thought leader. That’s what her job says. that too at SAS  which took over her start-up Baseline Consulting. (* In addition to this, she writes forewords for struggling poets here )

She says here-

If the importance of data scientists is growing with the advent of big data, the sooner we understand what exactly it is they do, the better.

That is fair enough. But to add grievous injury to data scientists, She adds

(For fun I wrote a blog post on being a data scientist’s girlfriend.)

Actually the blog post was-Why I Wouldn’t Have Sex with a Data Scientist

But there’s no use. The data scientist is preoccupied. Preoccupied with finding, accessing, analyzing, validating, cleansing, integrating, provisioning, modeling, verifying, and explaining data to his management, colleagues, end-users, and friends.

And this is the year of the statistician ??

This is bare knuckles tactics. The art of Vaseline Insulting? Perish the thought. Geeks and Data Scientists  rule.

Dont we? and we are perfect? right.

We statisticians (and data scientists and big dataists and data miners and business analysts and …)

are bringing sexy back!

Justin+Timberlake+JT+PNG+1(and we need a hug too.)

Analytics 2012 Conference

from http://www.sas.com/events/analytics/us/index.html

Analytics 2012 Conference

SAS and more than 1,000 analytics experts gather at

Caesars Palace
Caesars Palace

Analytics 2012 Conference Details

Pre-Conference Workshops – Oct 7
Conference – Oct 8-9
Post-Conference Training – Oct 10-12
Caesars Palace, Las Vegas

Keynote Speakers

The following are confirmed keynote speakers for Analytics 2012. Jim Goodnight Since he co-founded SAS in 1976, Jim Goodnight has served as the company’s Chief Executive Officer.

William Hakes Dr. William Hakes is the CEO and co-founder of Link Analytics, an analytical technology company focused on mobile, energy and government verticals.

Tim Rey Tim Rey  has written over 100 internal papers, published 21 external papers, and delivered numerous keynote presentations and technical talks at various quantitative methods forums. Recently he has co-chaired both forecasting and data mining conferences. He is currently in the process of co-writing a book, Applied Data Mining for Forecasting.

http://www.sas.com/events/analytics/us/train.html

Pre-Conference

Plan to come to Analytics 2012 a day early and participate in one of the pre-conference workshops or take a SAS Certification exam. Prices for all of the preconference workshops, except for SAS Sentiment Analysis Studio: Introduction to Building Models and the Business Analytics Consulting Workshops, are included in the conference package pricing. You will be prompted to select your pre-conference training options when you register.

Sunday Morning Workshop

SAS Sentiment Analysis Studio: Introduction to Building Models

This course provides an introduction to SAS Sentiment Analysis Studio. It is designed for system designers, developers, analytical consultants and managers who want to understand techniques and approaches for identifying sentiment in textual documents.
View outline
Sunday, Oct. 7, 8:30a.m.-12p.m. – $250

Sunday Afternoon Workshops

Business Analytics Consulting Workshops

This workshop is designed for the analyst, statistician, or executive who wants to discuss best-practice approaches to solving specific business problems, in the context of analytics. The two-hour workshop will be customized to discuss your specific analytical needs and will be designed as a one-on-one session for you, including up to five individuals within your company sharing your analytical goal. This workshop is specifically geared for an expert tasked with solving a critical business problem who needs consultation for developing the analytical approach required. The workshop can be customized to meet your needs, from a deep-dive into modeling methods to a strategic plan for analytic initiatives. In addition to the two hours at the conference location, this workshop includes some advanced consulting time over the phone, making it a valuable investment at a bargain price.
View outline
Sunday, Oct. 7; 1-3 p.m. or 3:30-5:30 p.m. – $200

Demand-Driven Forecasting: Sensing Demand Signals, Shaping and Predicting Demand

This half-day lecture teaches students how to integrate demand-driven forecasting into the consensus forecasting process and how to make the current demand forecasting process more demand-driven.
View outline
Sunday, Oct. 7; 1-5 p.m.

Forecast Value Added Analysis

Forecast Value Added (FVA) is the change in a forecasting performance metric (such as MAPE or bias) that can be attributed to a particular step or participant in the forecasting process. FVA analysis is used to identify those process activities that are failing to make the forecast any better (or might even be making it worse). This course provides step-by-step guidelines for conducting FVA analysis – to identify and eliminate the waste, inefficiency, and worst practices from your forecasting process. The result can be better forecasts, with fewer resources and less management time spent on forecasting.
View outline
Sunday, Oct. 7; 1-5 p.m.

SAS Enterprise Content Categorization: An Introduction

This course gives an introduction to methods of unstructured data analysis, document classification and document content identification. The course also uses examples as the basis for constructing parse expressions and resulting entities.
View outline
Sunday, Oct. 7; 1-5 p.m.

Introduction to Data Mining and SAS Enterprise Miner

This course serves as an introduction to data mining and SAS Enterprise Miner for Desktop software. It is designed for data analysts and qualitative experts as well as those with less of a technical background who want a general understanding of data mining.
View outline
Sunday, Oct. 7, 1-5 p.m.

Modeling Trend, Cycles, and Seasonality in Time Series Data Using PROC UCM

This half-day lecture teaches students how to model, interpret, and predict time series data using UCMs. The UCM procedure analyzes and forecasts equally spaced univariate time series data using the unobserved components models (UCM). This course is designed for business analysts who want to analyze time series data to uncover patterns such as trend, seasonal effects, and cycles using the latest techniques.
View outline
Sunday, Oct. 7, 1-5 p.m.

SAS Rapid Predictive Modeler

This seminar will provide a brief introduction to the use of SAS Enterprise Guide for graphical and data analysis. However, the focus will be on using SAS Enterprise Guide and SAS Enterprise Miner along with the Rapid Predictive Modeling component to build predictive models. Predictive modeling will be introduced using the SEMMA process developed with the introduction of SAS Enterprise Miner. Several examples will be used to illustrate the use of the Rapid Predictive Modeling component, and interpretations of the model results will be provided.
View outline
Sunday, Oct. 7, 1-5 p.m

Using Rapid Miner and R for Sports Analytics #rstats

Rapid Miner has been one of the oldest open source analytics software, long long before open source or even analytics was considered a fashion buzzword. The Rapid Miner software has been a pioneer in many areas (like establishing a marketplace for Rapid Miner Extensions) and the Rapid Miner -R extension was one of the most promising enablers of using R in an enterprise setting.
The following interview was taken with a manager of analytics for a sports organization. The sports organization considers analytics as a strategic differentiator , hence the name is confidential. No part of the interview has been edited or manipulated.

Ajay- Why did you choose Rapid Miner and R? What were the other software alternatives you considered and discarded?

Analyst- We considered most of the other major players in statistics/data mining or enterprise BI.  However, we found that the value proposition for an open source solution was too compelling to justify the premium pricing that the commercial solutions would have required.  The widespread adoption of R and the variety of packages and algorithms available for it, made it an easy choice.  We liked RapidMiner as a way to design structured, repeatable processes, and the ability to optimize learner parameters in a systematic way.  It also handled large data sets better than R on 32-bit Windows did.  The GUI, particularly when 5.0 was released, made it more usable than R for analysts who weren’t experienced programmers.

Ajay- What analytics do you do think Rapid Miner and R are best suited for?

 Analyst- We use RM+R mainly for sports analysis so far, rather than for more traditional business applications.  It has been quite suitable for that, and I can easily see how it would be used for other types of applications.

 Ajay- Any experiences as an enterprise customer? How was the installation process? How good is the enterprise level support?

Analyst- Rapid-I has been one of the most responsive tech companies I’ve dealt with, either in my current role or with previous employers.  They are small enough to be able to respond quickly to requests, and in more than one case, have fixed a problem, or added a small feature we needed within a matter of days.  In other cases, we have contracted with them to add larger pieces of specific functionality we needed at reasonable consulting rates.  Those features are added to the mainline product, and become fully supported through regular channels.  The longer consulting projects have typically had a turnaround of just a few weeks.

 Ajay- What challenges if any did you face in executing a pure open source analytics bundle ?

Analyst- As Rapid-I is a smaller company based in Europe, the availability of training and consulting in the USA isn’t as extensive as for the major enterprise software players, and the time zone differences sometimes slow down the communications cycle.  There were times where we were the first customer to attempt a specific integration point in our technical environment, and with no prior experiences to fall back on, we had to work with Rapid-I to figure out how to do it.  Compared to the what traditional software vendors provide, both R and RM tend to have sparse, terse, occasionally incomplete documentation.  The situation is getting better, but still lags behind what the traditional enterprise software vendors provide.

 Ajay- What are the things you can do in R ,and what are the things you prefer to do in Rapid Miner (comparison for technical synergies)

Analyst- Our experience has been that RM is superior to R at writing and maintaining structured processes, better at handling larger amounts of data, and more flexible at fine-tuning model parameters automatically.  The biggest limitation we’ve had with RM compared to R is that R has a larger library of user-contributed packages for additional data mining algorithms.  Sometimes we opted to use R because RM hadn’t yet implemented a specific algorithm.  The introduction the R extension has allowed us to combine the strengths of both tools in a very logical and productive way.

In particular, extending RapidMiner with R helped address RM’s weakness in the breadth of algorithms, because it brings the entire R ecosystem into RM (similar to how Rapid-I implemented much of the Weka library early on in RM’s development).  Further, because the R user community releases packages that implement new techniques faster than the enterprise vendors can, this helps turn a potential weakness into a potential strength.  However, R packages tend to be of varying quality, and are more prone to go stale due to lack of support/bug fixes.  This depends heavily on the package’s maintainer and its prevalence of use in the R community.  So when RapidMiner has a learner with a native implementation, it’s usually better to use it than the R equivalent.

RCOMM 2012 goes live in August

An awesome conference by an awesome software Rapid Miner remains one of the leading enterprise grade open source software , that can help you do a lot of things including flow driven data modeling ,web mining ,web crawling etc which even other software cant.

Presentations include:

  • Mining Machine 2 Machine Data (Katharina Morik, TU Dortmund University)
  • Handling Big Data (Andras Benczur, MTA SZTAKI)
  • Introduction of RapidAnalytics at Telenor (Telenor and United Consult)
  • and more

Here is a list of complete program

 

Program

 

Time
Slot
Tuesday
Training / Workshop 1
Wednesday
Conference 1
Thursday
Conference 2
Friday
Training / Workshop 2
09:00 – 10:30
Introductory Speech
Ingo Mierswa (Rapid-I)Resource-aware Data Mining or M2M Mining (Invited Talk)

Katharina Morik (TU Dortmund University)

More information

 

Data Analysis

 

NeurophRM: Integration of the Neuroph framework into RapidMiner
Miloš Jovanović, Jelena Stojanović, Milan Vukićević, Vera Stojanović, Boris Delibašić (University of Belgrade)

To be announced (Invited Talk)
Andras Benczur 

Recommender Systems

 

Extending RapidMiner with Recommender Systems Algorithms
Matej Mihelčić, Nino Antulov-Fantulin, Matko Bošnjak, Tomislav Šmuc (Ruđer Bošković Institute)

Implementation of User Based Collaborative Filtering in RapidMiner
Sérgio Morais, Carlos Soares (Universidade do Porto)

Parallel Training / Workshop Session

Advanced Data Mining and Data Transformations

or

Development Workshop Part 2

10:30 – 11:00
Coffee Break
Coffee Break
Coffee Break
11:00 – 12:30
Data Analysis

Nearest-Neighbor and Clustering based Anomaly Detection Algorithms for RapidMiner
Mennatallah Amer, Markus Goldstein (DFKI)

Customers’ LifeStyle Targeting on Big Data using Rapid Miner
Maksim Drobyshev (LifeStyle Marketing Ltd)

Robust GPGPU Plugin Development for RapidMiner
Andor Kovács, Zoltán Prekopcsák (Budapest University of Technology and Economics)

Extensions

 

Optimization Plugin For RapidMiner
Venkatesh Umaashankar, Sangkyun Lee (TU Dortmund University; presented by Hendrik Blom)

 

Image Mining Extension – Year After
Radim Burget, Václav Uher, Jan Mašek (Brno University of Technology)

Incorporating R Plots into RapidMiner Reports
Peter Jeszenszky (University of Debrecen)

12:30 – 13:30
Lunch
Lunch
Lunch
13:30 – 15:30
Parallel Training / Workshop Session

Basic Data Mining and Data Transformations

or

Development Workshop Part 1

Applications

 

Introduction of RapidAnalyticy Enterprise Edition at Telenor Hungary
t.b.a. (Telenor Hungary and United Consult)

 

Application of RapidMiner in Steel Industry Research and Development
Bengt-Henning Maas, Hakan Koc, Martin Bretschneider (Salzgitter Mannesmann Forschung)

A Comparison of Data-driven Models for Forecast River Flow
Milan Cisty, Juraj Bezak (Slovak University of Technology)

Portfolio Optimization Using Local Linear Regression Ensembles in Rapid Miner
Gábor Nagy, Tamás Henk, Gergő Barta (Budapest University of Technology and Economics)

Extensions

 

An Octave Extension for RapidMiner
Sylvain Marié (Schneider Electric)

 

Unstructured Data

 

Processing Data Streams with the RapidMiner Streams-Plugin
Christian Bockermann, Hendrik Blom (TU Dortmund)

Automated Creation of Corpuses for the Needs of Sentiment Analysis
Peter Koncz, Jan Paralic (Technical University of Kosice)

 

Demonstration: News from the Rapid-I Labs
Simon Fischer; Rapid-I

This short session demonstrates the latest developments from the Rapid-I lab and will let you how you can build powerful analysis processes and routines by using those RapidMiner tools.

Certification Exam
15:30 – 16:00
Coffee Break
Coffee Break
Coffee Break
16:00 – 18:00
Book Presentation and Game Show

Data Mining for the Masses: A New Textbook on Data Mining for Everyone
Matthew North (Washington & Jefferson College)

Matthew North presents his new book “Data Mining for the Masses” introducing data mining to a broader audience and making use of RapidMiner for practical data mining problems.

 

Game Show
Did you miss last years’ game show “Who wants to be a data miner?”? Use RapidMiner for problems it was never created for and beat the time and other contestants!

User Support

Get some Coffee for free – Writing Operators with RapidMiner Beans
Christian Bockermann, Hendrik Blom (TU Dortmund)

Meta-Modeling Execution Times of RapidMiner operators
Matija Piškorec, Matko Bošnjak, Tomislav Šmuc (Ruđer Bošković Institute)

Conference day ends at ca. 17:00.

19:30
Social Event (Conference Dinner)
Social Event (Visit of Bar District)

 

and you should have a look at https://rapid-i.com/rcomm2012f/index.php?option=com_content&view=article&id=65

Conference is in Budapest, Hungary,Europe.

( Disclaimer- Rapid Miner is an advertising sponsor of Decisionstats.com in case you didnot notice the two banner sized ads.)

 

Big Noise on Big Data

Increasingly Big Data is used in writing where Business Analytics was used, and data mining is thrown in as a word just to keep liberal art majors happy that they are reading a scientific article.

Some Big Words I have noticed in my Short life-

Big Data? High Performance Analytics? High Performance Computing ? Cloud Computing? Time Sharing? Data Mining? SEMMA? CRISP-DM? KDD? Business Intelligence? Business Analytics and Optimization? (pick a card and any card)

(or Just Moore’s Law catching up with the analytics)

Some examples-

Replace Big Data with Analytics in these articles and let me know if you can make out much of a difference

  • Big Data on Campus

http://www.nytimes.com/2012/07/22/education/edlife/colleges-awakening-to-the-opportunities-of-data-mining.html

  • From the man who famously said BI is dead, is now burying Business Analytics within the new buzzword , SAS CMO Jim Davis

How to transform big data from an obstacle into an asset

http://blogs.sas.com/content/corneroffice/2012/07/22/how-to-transform-big-data-from-an-obstacle-into-an-asset/

(Related- Is big data over hyped? by Jim Davis

http://www.sas.com/knowledge-exchange/business-analytics/featured/is-big-data-over-hyped/index.html )

I am sure by 2015, Jim Davis, NYT and the merry men of analytics will find some other buzzwords to rally the troops. In the meantime, let me throw out the flag and call it Big  .

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