Here is an interview with John F Moore, social media adviser,technologist and founder and CEO of The Lab.
John- You’re right. It seems like everytime I turn around I bump into more social media “experts”. The majority of these self-proclaimed experts are not adding a great deal of value. When looking to spend money for help ask the person a few questions about their approach. Things you should be hearing include:
- The expert should be seeking to fully understand your business, your goals, your available resources, etc..
- The expert should be seeking to understand current management thinking about social media and related technologies.
If the expert is purely focused on tools they are the wrong person. Your solution may require tools alone but they cannot know this without first understanding your business.
- LinkedIn. A must have for individuals as it is one of the key social networking communities for professional networking. Individuals should join groups that are relevant to their career and invest an hour a week. Businesses should ensure they have a business profile completed and up to date.
- Facebook can be a challenge for anyone trying to walk the personal/professional line. However, from a business standpoint you should be creating a Facebook page that you can use to compliment your other marketing channels.
- Twitter. It is a great network to learn of, to meet, and to interact with people from around the world. I have met thousands of interesting people, many of which I have had the pleasure to meet with in real life. Businesses need to invest in listening on twitter to determine if their customers (current or potential) or competitors are already there discussing them, their marketplace, or their offerings.
- Define your goals up front. Understand why you are building a community and keep this goal in mind.
- Provide education. Ideally you want to become a thought leader in your space, the trusted resource that people can turn to even if they are not using your product or services today.
- Be honest. We all make mistakes. When you do, be honest with your community and engage them in any fall-out that may be coming out of your mistake.
- Listen to them. Use platforms like BubbleIdeas to gather feedback on what your community is looking for from the relationship.
- Measure. Are you on track with your goals? Do your goals need to change?
John F Moore is the Founder and CEO of The Lab (http://thelabinboston.com). John has experience working with local governments and small and medium business owners to achieve their goals. His experience with social media strategies, CRM, and a plethora of other solutions provides immense value to all of our clients. He has built engineering organizations, learned sales and marketing, run customer service teams, and built and executed strategies for social media thought leadership and branding. He is also a prolific blogger as you can see by checking out his blog at http://thejohnfmoore.com.
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